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What kind of business is it in a small town? profitable business ideas for a small town. An organization that repairs things or makes keys

How to choose an idea for a small town?

When you hear the word “business,” a certain image often comes to mind: a respectable man in business suit leaves the office of an international corporation. Moreover, the office is certainly located somewhere in a skyscraper in the very center of the metropolis.

However, we all know that businessmen can look whatever they want, and business has a place not only in million-plus cities, but also in small cities. And you can run your business in the regional center no less successfully than in Moscow.

You just need to take into account some of the features of small towns. If you are just about to open your own business in one of these settlements and are looking for a business idea for it, this article is for you.

A little about small towns

Opening a business in small town, it is important to take into account its features. As a rule, they are approximately the same, regardless of whether it is a resort town in the south or a small northern settlement.

There is no consensus on which city is considered small. As a rule, small cities are those where the population does not exceed 50 thousand people. But businessmen often call cities with a population of 500 thousand people small.

The main thing that allows us to classify cities as small is the state and characteristics of the economy. What are they?

The first thing you should pay attention to is the welfare of the residents. In small towns, as a rule, there is little work; often a large proportion of residents work at one city-forming enterprise. This allows business owners to set low wages. Therefore, the income of the population in such towns is often low. Although, of course, there are exceptions to this rule.

The second important factor is the mentality of the city residents.

Olga Kosets

President of the Interregional public organization protection and support of small and medium-sized businesses "Business People"

Take into account the specifics of the population, namely the qualitative composition: military, workers, people of science, as well as age categories.

Features of business in a small town

Perhaps it’s worth starting right away with what “pitfalls” a small city is fraught with for business. Let's talk about the cons:

Small income

Since your potential clients earn little and are ready to spend accordingly, you can hardly count on a million-dollar profit. Assess the situation soberly.

Limited opportunities growth

If in a metropolis you have practically no limits for the development of your business, provided that the idea for it is chosen correctly, then there is no big city everything is different. The number of your customers will increase only up to a certain point, after which the growth in demand will stop. This point should be taken into account in advance and include opportunities for scaling in your business. When new buyers stop appearing, you should try to open your own branch in the suburbs or take up the development of some related business. You can also try investing in a completely new project if during the course of your work you see that there are more promising niches. But you shouldn’t always focus on increasing the average check. Remember: residents' incomes are often low.

Narrow market

In a small town there are not many opportunities to implement some extraordinary ideas. They may simply be unclaimed. At the same time, for standard establishments the market capacity is also limited. In Moscow and St. Petersburg, you can safely open another pizzeria, even if there are already a hundred exactly the same ones. In a small town there may not be any customers for the next establishment.

However, the peculiarities of small cities provide novice businessmen with some advantages:

Low barrier to entry into the market

Starting a business in a small town will cost you less than starting a business in a metropolis. Rental rates for commercial real estate in the province are lower than in million-plus cities, as are staff salaries. Thanks to these points, the regular expenses of your business will be lower.

Favorable competitive environment

Small businesses in small cities are usually poorly developed, and you will most likely have few competitors. In addition, many potentially in-demand business niches turn out to be completely empty. At the same time, it will not be difficult to find such niches, says Ivan Plastun, co-owner of an online cargo transportation service: “In a small city, this is much easier to do, because you can get around all the companies and retail outlets on your own.”

Support

This feature is somewhat related to the previous point. Because the private business in small towns it is poorly developed, the authorities are willing to make efforts to change the situation. There are support programs for entrepreneurs, for example, issuing grants for opening or providing subsidies, as well as special institutions that help start their own business - business incubators, business accelerators. True, the attitude towards them on the part of entrepreneurs is ambiguous.

Olga Kosets from the organization “Business People” advises studying support programs and getting to know the employees of relevant departments:

Olga Kosets from the organization “Business People” advises studying support programs and getting to know the employees of relevant departments: “Their direct responsibility is to guide you in the right direction.”

But Anatoly Churgel from the Russian National Committee for Black Sea Economic Cooperation warns: “You shouldn’t turn to local structures for advice - they’ll grab ideas on the fly.”

In his opinion, it is better to start not with a large-scale business project, but with something that requires small investments. Subsequently, they can be multiplied, and at the same time, gain business experience and look at the problems of entrepreneurs from the inside. You can also turn to the experience of your friends: which of them resorted to the help of local authorities when opening a business? What result did this lead to?

In the case of business in small towns, there are also several controversial issues that can be turned either to the benefit of your business or to the detriment.

How to choose a business idea for a small town?

Once you become familiar with the characteristics of small towns and entrepreneurship in them, it will be much easier to choose your own business idea. True, the criteria for choosing a business idea for a small city are absolutely the same as for a large one, insists Ivan Plastun, co-founder of the “Everyone is Lucky” service. In both cases, it must have a certain novelty. This doesn't mean that your business has to offer something that no one has ever heard of before. On the contrary, it must be understandable to consumers. But you shouldn’t completely copy other people’s business ideas.

If your competitor has already opened Tire fitting on Vishnevaya, do not open another one, advises Olga Kosets. It’s better to complement it with a “Sink” or a small cafe, or you can do both. It is likely that this format will subsequently grow, and in symbiosis you are more crisis-resistant, and you have a greater chance of survival and success.

Another criterion for a successful business idea for both small and large cities is its demand among a wide range of potential consumers. Ideally, your business should solve some kind of massive problem that plagues the majority of city residents.

But what this problem is will have to be solved individually in each case. There is no single universal answer for the average small town.

Before you start looking for a business idea, take a look around. Perhaps you will immediately see that your city lacks, for example, inexpensive entertainment venues.

Take a closer look at potential consumers. This should not be some narrow group of the population, but the overwhelming majority of the city's residents. Who are these people? What interests do they live by? What do they need?

If you notice some need of the population that you can make a business out of satisfying, conduct benchmarking*.

*Benchmarking is the search for the best companies in a certain industry and the implementation of the solutions they use in their practice.

Dmitry Kobets

business consultant at Group-inform

See how similar demand is met in other cities. If stories and examples are repeated frequently, you will likely identify a viable option.

In a small town, it makes sense to think about a business based on some consumer goods.

Victor Erofeev

Technical Director CG Projects Group

The lion's share of successful small businesses around use products and needs that have not changed in any way for almost a century.

When looking for a business idea, try to start from the characteristics of the labor market. Are there few highly qualified lawyers or programmers? Give up the idea of ​​launching your own website or opening a legal services agency. Instead, try focusing on what people can do with their hands, such as fixing phones, computers, motorcycles or cars. If there are enough personnel with such competencies, open a service center or service station. Such a business may also be in demand in a small city.

Your business idea can be very simple or have some special features. For example, if you are thinking about opening a store selling farm products, try developing an online store and providing delivery. This will immediately set you apart from your competitors, and at the same time give you additional features for scaling a business, which is so necessary in a small city.

If you decide to open a business in a small tourist town, this can also be used to your advantage. Look at the cozy private shops, workshops and family businesses of old Europe. You can open something similar in your city, making your small business a local landmark.

Another good move for a tourist place is to pay attention to local traditions and crafts. At the same time, it is not at all necessary to open another souvenir store. Try organizing traditional entertainment, such as falconry or fishing tourism, advises Anatoly Churgel.

So, small cities have certain specifics that affect the conditions for doing business in them. Not every establishment can be opened in a small town. When choosing an idea for a business in a small town, take into account the economy, living conditions of the population and their mentality. You shouldn’t open a luxury clothing store in a mining village, or a raw food cafe in a military town. You simply won’t find buyers, and your establishment risks closing quickly.

• • 2.1. Some tips for successfully starting your business
• • Business idea No. 1. Opening a beauty salon
  • Business idea No. 2. Fast food on wheels
  • Business idea No. 3. Flower shop and indoor plants
  • Business idea No. 4. Private kindergarten
  • Business idea No. 5. A husband for an hour is an ideal option!
  • Business idea No. 6. Production of keys
  • Business idea No. 7. Internet business in a small town
  • Other activities
• 5. Conclusion

Each of us at least once in our lives thought about starting our own business. For some it is an escape from the office and a reluctance to waste time and knowledge “on someone else”, for some it is the need for self-realization, and for others it is the opportunity to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or large metropolis is financial freedom and an increase in living standards. At the same time, those eager to set sail on their own mistakenly believe that it is easier to succeed in large cities and metropolises than in small ones.

In order to refute this myth, let’s look at the concept of “small city”. As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organizing and developing a business in a small city is much easier than in a large one.

In this article we will cover the following questions:

• What are the pros and cons own business in a small town?
• What is the best business to open in a small town?
• What business ideas for a small city work in 2016 with minimal investment?
• How to start your own business from scratch?

So, let's start to figure it out in order.

Selecting business ideas that can be implemented in a small town

1. Advantages of doing business in a small town

Pros ( + ) own business in a small town:

1. Small start-up capital. In small towns, business costs such as renting premises, utility bills, personnel costs and advertising are significantly lower.
2. High efficiency of word of mouth. In small populated areas The popularity of a product or service is largely due to acquaintances and personal reviews.
3. There are quite a lot of empty niches due to the limited presence of goods and services. Many innovations appear in small towns with a considerable delay, which, undoubtedly, can be taken advantage of by “bringing” a business idea from a large city in which it has already been tested.
4. Low competitive environment.

The main disadvantages ( - ) can be attributed to a limited potential audience (each client will be “worth its weight in gold”) and rather low purchasing power (in small towns, incomes are orders of magnitude lower than those of residents of large cities).

2. What new business can you open in a small town?

There is an opinion that it is real profitable business you can only open in a big city, and in a small city there is no point in trying, but this is not so. Of course, the specifics of the business will differ from business in large cities, but the income will not be long in coming. Moreover, there are many more small towns in Russia than large ones, and it will be more profitable and easier to develop your business in such a city.

Tip 1. The first thing you will need to do is to carefully consider what type of business you will be involved in from a profit point of view.

The most important thing is to find out what services the population in your city needs.

There is no need to reinvent the wheel again; you need to know that a catering establishment or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

Tip 2. When choosing the type of activity for your business, you should always take into account your inclinations and talents in a particular area. It is important that you like your business, otherwise you will not be able to achieve success.

It will be best if you start doing what you know how to do best.

So, if you know how to cook well, have a long-dusty diploma in technologist Catering or a cook, or maybe you work in this profession, then of course you should connect your new business with your old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in a certain area, in your case, should be assessed as a huge bonus that will help you out more than once in the future.

2.2. An interesting solution for starting your own business

It is worth considering what at first glance is a completely frivolous type of business, like tutoring. It is notable for the fact that it requires almost no investment, but the income appears immediately and you do not have to wait for years for the business to pay off.

Remember!

Perhaps you are good at drawing, or play the guitar or piano, or maybe you know English well?

Now this kind of business is gaining more and more momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized clubs with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any beginning entrepreneur will inevitably face. Because such a business is much more mobile, does not represent technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

If, nevertheless, you could not figure out what exactly is best for you to do, then proceed from the principle of which service areas are most in demand. A grocery store is always a win-win because people are always in need of food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

Ideas for business in a small town: what kind of business to open

3. Business ideas for a small city: with and without investments

Organizing any business implies the presence or absence of initial investments. Small town business is no exception. Not every business requires investment.

Here's a list of some ideas that don't cost you anything.

• 3.1. Business ideas without investment in a small town Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? You are fluent musical instrument
• ? Then this type of activity is for you. Place advertisements and recruit students. Every housewife has cleaning products at hand. Tidying up the office, helping with cleaning after festive events - all this is a reason to offer your services and start earning money. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
• You are fluent foreign language – make translations.
• I have a sewing machine and experience working with it - sell mini-atelier and clothing repair services. This type services are always in demand, especially in small towns where purchasing new clothes associated with significant expenses.

And this is not a complete list. Here are more examples: accompanying children, walking pets, transporting in a personal car - it’s worth a look with a fresh look your talents and skills, and you’ll find something to your liking.

If you have small cash savings at your disposal, the scope of searching for your own business for a small city expands significantly.

3.2. Ideas for business in a small town with minimal investment

• A “husband for an hour” service. The higher your qualifications, the wider your client base will be. Minor repairs at home, restoring damaged items, plumbing work and electrician services - all this requires qualifications and a small set of tools, which will become your first investment. Required amount at the start: from 1000 to 5000 rubles.
• Haircuts, hairstyles, braiding– a very relevant type of service today. Investments include the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete hairdressing courses. This is still 2000-3000 rubles.
• Creation and sale of handmade goods: soap, jewelry, cards, invitations, hair jewelry, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

Read also how you can earn money with minimal investment in.

3.3. Starting your own business from scratch for a small (small) city with investments

If you are ready to invest the amount in start-up capital from 100 000 rubles and higher, then the expected profit will be higher than with little or no costs. Below are business ideas suitable for a small town involving significant Money:

• Produse store. A balanced assortment and low prices are the secret of success. No expensive exotics or exclusives. A neighborhood store with affordable, high-quality products will quickly become a local favorite. Costs for rent, equipment and personnel: from 100,000 rubles. (See How to open an online store from scratch - detailed instructions)
• Salon. The beauty industry is always popular in any locality. Special attention should be given to personnel selection. It is the masters who will either make your business successful or “sink” it. Expenses: from 50,000 - 100,000 rubles.
• Auto repair shop/tire shop. A few skillful hands and an influx of clients is guaranteed. In this type of business, geography of location also becomes a decisive factor. When choosing a location, focus on areas with high motorist traffic. Attachments: 50,000 – 100,000 rubles.
• Bakery. Hot baked goods will make people line up for you every morning. And if you introduce new items into the assortment, such as: pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then the success of your business will be ensured. Naturally for a business like a bakery, important nuance availability of a competent baker-technologist becomes necessary. Investments, taking into account all the requirements for food establishments, will be not less than 150,000 rubles.

We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial costs. Next, we will consider ideas that successfully work and were tested by many entrepreneurs in 2016 in a small town, in more detail.

3.4. Business idea: apartment building or hostel

An excellent way to make money in a small town can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to apply for a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

The simplest option from those listed is to rent a finished house with an area of ​​100-120 square meters using credit funds. meters, divide it into 3-5 apartments and rent out the property. This scheme can fully recoup all costs and achieve net profit in 2-3 months. You can also open a hostel in your home using this method; in small towns, the demand for hostels today is quite high. If you are interested in this earning scheme, we advise you to download our free course on how to buy apartment house and earn from 100 to 300 thousand rubles per month.

How to purchase an apartment building

Download your free business plan

Watch a video from our specialist on how to organize a rental business in 44 days:

4. Profitable ideas for a small town

Business idea No. 1.

Opening a beauty salon Beauty will always be a successfully sold product. Girls who often visit such establishments and take good care of themselves, men who need a simple half-cut, a grandmother who is used to trimming her hair on the last Fridays of the month, and a child who needs his bangs cut will come to your hairdresser. In a word, these services will always sell well, especially if you guess with best place

location.

There are several business models. The first is an economical option. This is the best one to open in a small town where unsophisticated residents live. Services should be the most ordinary. There is a hairdresser here, a well-functioning nail service, and light cosmetic services (eyebrow plucking and tinting, etc.).

A beauty salon is a business that will always be in demand among the population of a small town

The second model is called business class. A makeup stylist, professional hairdressers, cosmetologists with medical education can already work here, who carry out procedures such as deep peelings, tattooing, and there is a solarium in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least average income. Don’t forget about the requirements and taxes that all beauty salons are subject to, and if you keep cosmetology, everything will be much more difficult with it, since cosmetic procedures

should only be a doctor with a higher medical education specializing in “therapeutic cosmetology”. There are no such strict requirements for other personnel.

If you are planning to provide a massage service in your salon, then the conditions for maintaining staff here are more loyal. Massage can be performed by a specialist with specialized secondary specialized medical education. If you decide to provide such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for opening a salon will take you at least a year. So if you want to start your own business from scratch in this area, you will have to be patient. Business idea No. 2.

A mobile food outlet will bring good income, and the costs of opening such a business will be minimal. On Russian market a fast food van will cost you about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture and the solution to this problem has been significantly simplified. Costs approximately $5000 simplest model van offered Russian manufacturer"Auto-cold". This model is only suitable for cooking grilled chicken and shawarma and is not durable at all. The service life of the van is no more than 7 years.

Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

This business can be opened if you have a win-win entry point in mind where it would be possible to open a stall of this type. And don’t forget that placing such stalls in any places you like is prohibited. Each location will need to be agreed upon with the city administration; often you will be asked to move to another location. You also need to be prepared for this, including in a small city, where competition seems to be not as great as in megacities.

Business idea No. 3. Flower and houseplant shop

Flowers are not vital, but oddly enough, they are a very popular product in the country’s markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - on a date, as a thank you to someone for a service or to a teacher at the university.

To open such a business you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on just that amount. An area of ​​18-20 square meters is enough to open a small flower shop. The best store location will be near a large shopping center, if there is one in your city, or a large grocery store.

Photo of a flower shop

Also remember that a transparent display window well decorated with flowers, which attracts the eyes of passers-by, always outperforms the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

When everything has been decided with the paperwork, it’s time to rent a suitable room. Remember that traffic for a flower shop, as for any other type of business that involves sales, is critical. Think carefully about this aspect, and although renting a room near a large shopping center or store will be much more expensive than in a residential area, most likely the result will be much more effective.

It will be quite easy to negotiate with flower suppliers. Nowadays, there are many wholesale stores that specialize in flowers, and you can find out about them simply by using Internet resources. But don’t rush into cooperation with the first companies you come across; it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

At the beginning of your journey, you can hire two florists who would work in shifts. First buy only flowers that remain fresh for a long time. These are roses, gerberas, chrysanthemums. Indoor plants include phalaenopsis and anthurium orchids. It will be better if you understand at least a little about flowers and indoor plants, this will greatly facilitate your affairs and create understanding between you and your florists.

Business idea No. 4. Private kindergarten

In the current situation in Russia, the situation with government institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small and you can’t expect it to pay off in the first year either. But there is also good news: with perseverance, patience and an earned good reputation, you have every chance to achieve excellent success in this area and exist for a very long time for a long time. Rumors about a good private kindergarten will spread throughout the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without proper love for children and your work in this field, you are unlikely to succeed.

Private kindergarten - as an example of a business for starting a business in a small town

Moreover, such establishments are always under the watchful eye of government agencies and are strictly checked by all possible authorities. Moreover, if you do not have the necessary pedagogical education, you will not be able to open such a business.

The premises of a private kindergarten must be at least 4 square meters per pupil. There are also separate rooms for sleeping, eating, and playing. A medical room is also considered mandatory. You will need special furniture and a separate entrance to the kindergarten. All personnel must have a pedagogical education. Work experience in this field and love for children should be the main arguments when hiring teachers and nannies.

To summarize, we can say that to open such an establishment you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to dedicate your business to them, go for it, because the main argument is always your desire!

Business idea No. 5. A husband for an hour is an ideal option!

Probably the simplest and most inexpensive business would be “husband for an hour.” Of course, you will have to spend money on various tools and small spare parts, which you can then sell to your customers for a little more than what you bought them for. These will be switches, sockets, bolts, locks, possibly some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in any skills, they will need to be addressed as quickly as possible. Here is a list of services that you will definitely need to be able to do:

• Elimination of breakdowns related to plumbing;
• Repair of household appliances;
• Furniture assembly;
• Repair and replacement of sockets, switches;
• Installation of satellite dishes, chandeliers, toilets, cisterns, etc.

And this is not the entire list that you will have to learn to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool will be needed only a few times over the entire period of time and simply cannot pay for itself.

You should also take into account that carrying out this work without a vehicle will be very problematic, so it will be a huge plus if you already have a car. If not yet, then you should think about purchasing it.

Registering such a business will be very easy compared to many others. In this case, the design is like individual entrepreneur will be enough to open a business, with an income tax form UTII(Read the article on how to open an individual entrepreneur). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary details).

And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible ways advertising your business. This includes a running line, and advertising in newspapers and magazines in the city; you can post advertisements on houses and stands. There is another bonus of this business - in a short time you can attract regular customers, who will subsequently bring the main profit.

Business idea No. 6.

Production of keys

Agree, each of us has resorted to a key making service. This service always remains and will remain in demand, even in a small town. You don’t have to be a master in this matter to start doing it.

Nowadays there are key making machines that do everything for you, and learning how to use one won’t be too difficult. Only, if you decide to get into this business, you need to be well aware of your competitors. After all, keys are not something that people buy every day. If there is already such a stall somewhere nearby, then it’s not worth taking on this business.

One domestically produced machine will cost you $1000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are of high quality, so you will almost certainly choose it. You should not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since the stalls, as described above, are often subject to attacks from the city administration and perhaps at some point you will be asked to move it to another location, which will cause you to suffer significant losses.

Business idea No. 7.

Internet business in a small town

Other activities

Today, more and more successful entrepreneurs are organizing online businesses that generate stable income. There are many types of services and products being ordered online, so why not start making money from it?

• There are a lot of options for organizing an Internet business. To choose the most optimal one for yourself, we recommend downloading and studying our free course on how to start your own business from scratch on the Internet. (Here are a few other business ideas for a small town and the minimum investment required to open them:);
• Organization of holidays and events (from 10,000 rubles);
• Website creation (etc.) (from 40,000 rubles);
• Selling kvass (from 80,000 rubles).

In conclusion, we note that in any business you need to comply with several important rules, without which you either won’t succeed, or serious problems will arise.

1. Monitor your business's reputation! You can't even imagine how well word of mouth works in a small town. Every person, before deciding on any service, especially during a crisis, will think very carefully and perhaps ask his acquaintances and friends about the services of the organization he wants to contact. In this case, almost 100% of success depends on how your customers respond to you.
2. We recommend focusing on the quality and reasonable affordable price of the product you are selling. Having proven itself as good specialist, you will see how soon your hard work and perseverance will begin to bear fruit.
3. Don't forget how important advertising is for business. Every month, and more often at the very beginning, devote some time to submitting advertisements to newspapers and ticker tape. Most often, advertising is the key to the success of a newly opened business.

We have looked at only a few examples of what kind of business to open in a small town, since the list is endless. Choose something that you like, you will never get tired of it and then you will succeed!

5. Conclusion

Let's summarize:

1. Study the niche and competitive environment in the city in which you plan to open your business.
2. You should not rely on expensive items and exclusivity.
3. Estimate the start-up costs, they should be reasonable.
that will help you realize your business idea

As an entrepreneur, you understand better than anyone that the location of a business is extremely important. What kind of business will be profitable in a small town? There are significant differences between running a business in a small city and a large one that need to be emphasized.

On the one hand, the narrow market of a small town increases the risk of error, on the other hand, it provides an excellent opportunity to form strong connections with clients. The trick is to figure out what kind of business is right for a small town.

“You just have to pay attention to what people need and what hasn't been done” (Russell Simmons, founder of Def Jem Recordings).

Successful Business in a Small Town

Definitions of a small town vary, but on average, a small town is one with a population of less than 100,000. There are 935 small towns in Russia, home to about 30 million people - encouraging numbers for starting a real business. However, it is necessary to take into account and evaluate a number of factors that can affect the success of the enterprise.

Disadvantages of small towns for starting a business

1. Consumer habits: If a small town is close enough to a large town, people may go there for shopping. Both for savings and for a wider selection of goods.
2. In a small town, the target markets and niches are much smaller than they would be in a large city. Fewer people means less business. Even if you snag an excellent location in the center, sales will be lower than in a comparable business in a large city.
3. The level of salaries in the regions is lower than in cities with a population of one million, which gives rise to two problems: the outflow of qualified personnel and the low purchasing power of the population.

The advantages of small cities

1. Personalized service - large chains follow their own standards, while small businesses respond more quickly to changes in residents' preferences.
2. Limited competition - in small localities there are fewer entrepreneurs, and there is a chance to fill an empty niche.
3. Advertising and marketing efforts are more cost effective in a small town. Word of mouth quickly spreads information about a new enterprise.
4. A business for a small town can be opened with minimal investment, since the cost of real estate, rental and tax rates are noticeably lower than in large settlements.

Founder of a chain of stores Wal-Mart Sam Walton began retail trade in the small town of Bentonville with a population of 7,000 people: “ There are so many more business opportunities out there in small town America than I ever could have dreamed of." There are also plenty of examples of successful and profitable businesses in small towns in Russia, some of which we will discuss below.

What business to open in a small town

Where to start a business in a small town? Research, plan, implementation are the basic steps of starting a small business. Based on the needs of the citizens and your own capabilities.

They say “beauty is in the eye of the beholder” and the same can be said about best ideas small business. The options for starting a business seem endless, but the “best” idea will be the one that matches the personality of the entrepreneur.

• What are your interests and skills?
• What are you good at?
• Who is your client?
• What problems of potential buyers can you solve?

The answers to these questions will point you in the right direction. Defining the business concept – key moment at the planning stage. Where do you see yourself in a few years in business, and what benefits do you offer to the public?

Options for starting a small business

Ways to create small business in a small town there are only three:

1. Open a small business on your own: a store or agency that is not in the city. If you are the first, it will generate interest among local residents in your company.
2. Buy an existing business. The advantage of buying an existing business is a shorter period of attracting customers. Residents already know the place well and the path is well-trodden.
3. . A large company offers support at all stages of starting a business, plus a recognizable brand, which is also to your advantage.

Foreign business brokers do a little research - they ask local residents what kind of business the city needs; consider the experience of neighboring small settlements.

Promising areas for small businesses

• Serving the local market. Are there goods or services that are not available in the town? Residents travel to large cities for many goods only because they cannot be purchased close to home.
• Complementing an existing business. If, for example, there are many farms near the city, equipment for the repair and maintenance of agricultural machinery will be in demand.
• Selling locally produced products in another city.
• Targeting tourists. If the city is highly attractive to tourists, it will make sense to work to sell local products, souvenirs and services to visitors.

For example, Suzdal, a small town in the Vladimir region, receives about one and a half million tourists a year.

The number of cafes, restaurants, bathhouses and hotels in the city significantly exceeds the needs of local residents and opens up great opportunities, including for new businesses.

Expert knowledge for your existing business.

Business owners often need help with accounting, cleaning facilities, etc. This business in a small town will be profitable as long as there are trading and manufacturing enterprises.

The grand opening of a new business should not be accompanied by the echo of an empty room - after the essential stage of researching the existing state of affairs in the city is completed, you can begin to implement the plan.

Business ideas for a small town

What kind of business will be profitable in a small town? In order not to reinvent the wheel, you need to focus on those types of activities that are always in demand. Remember Maslow's pyramid and focus on meeting the basic needs of residents.

Grocery store

This is perhaps the most obvious choice for a business to open in a small town. It doesn't sound too sexy, but it really is one of the best recommendations and something the city always needs.

If there is any federal network in the locality, it is unlikely to compete on prices. The only way out is to look for lines that are not present in the assortment of the chain retailer: meat and dairy products from local producers, alcoholic drinks, corresponding to the tastes and wallets of residents, etc.

The “convenience store” format has survived in large cities, despite the arrival of large players, and is still in demand in small towns.

Lyubov Levicheva believes that a grocery store is a good business idea for a woman in a small town. It is women who puzzle over the question “what to cook for breakfast, lunch and dinner.” And who knows better what a housewife needs than the housewives themselves? Having opened a store in the city of Maloarkhangelsk, Oryol region, with a population of only 3,300 residents, she gradually achieved confident and stable profits.

« I can help you?” – in small towns, this sounds like a genuine offer of help, and not a cliché that the salesperson has been trained to do. Friendliness, knowledge of local characteristics and needs - strengths small business.

“There is only one boss - the Client. He could fire everyone in the company, right down to the director, if he spends the money somewhere else.” (Sam Walton, Wal-Mart)

When thinking about what kind of business to start in a small town, evaluate how densely occupied the catering niche is. Very often in small towns there is one, maximum two establishments where you can celebrate an anniversary or just sit with friends.

The restaurant business around the world generates decent income and can stand the test of time if managed well. A big plus is that the owner has the exclusive right to set prices and menus, focusing on the financial capabilities of local residents or tourists.

Alternatively, you can consider purchasing a franchise. " Dodo Pizza» as an experiment in 2015, gave the franchise to an entrepreneur from the city of Velsk, Arkhangelsk region. If you have ever been to those parts, then you imagine deserted northern roads, deserted streets and a town with twenty thousand inhabitants. All financial indicators experimental pizzeria is now available online. An interesting fact has been revealed - pizza delivery brings... more money than cafe visitors.

When opening a cafe or restaurant in a small town, think about services that bring benefits and convenience to customers: free delivery, a system of discounts for regular customers, etc.

• In Italy, this system is popular - a cafe offers dishes at different prices: one price if you want to sit in a restaurant, and another, smaller one, if you want to take the packaged food with you.

Even Rapunzel needs hair care. Regardless of age and gender, people need to visit a beauty salon several times a year (more precisely, a dozen or several dozen times a year). Men get their hair in order about once a month, women need not only a haircut, but also a manicure, pedicure, and makeup. A beauty salon is a popular type of business in both small and big cities.

An additional plus that is worth taking into account is the sale of cosmetics in the salon. It's rare to find quality brands in small towns. The specialist’s recommendations and the presence of a choice of care products will increase turnover, if not by an order of magnitude, then at least several times.

Optical store

Another one profitable idea small business in a small town - an optical salon. If you open the site Rosstat, you can find information that the population of small towns " getting old": only 25% of students return to their native land. Age-related vision problems, plus the dominance of computers and smartphones among young people, open up broad prospects for small businesses in this area.

There are several options here. You can start with selling finished products– this does not require licensing or the purchase of complex equipment. The retail area of ​​such a “point” can be literally tens of square meters. The cost of ready-made glasses, sold according to an ophthalmologist's prescription, starts from 300 rubles. The average markup on Chinese-made prescription glasses varies from 150% to 300%. By opening a business selling finished products, you can assess the demand for the service without risking significant investments.

The second option is more complex and requires significant financial investments: open a full-fledged optical salon. You will need equipment, a licensed specialist and premises that meet the requirements of the Ministry of Health.

• The optimal solution is to go from small to large. Calculate possible business prospects, starting with trading glasses, and either stay “with your own” or expand the business.

In general, medical services are in constant demand in both large and small cities of Russia. The lack of specialists, queues and lack of special equipment in shareware clinics leave wide scope forimplementation of small business ideas. Collection of tests at home or in the office under the franchise brand " Invitro" And " Hemacode”, which are widespread in medium-sized and large cities, is an opportunity to start your own business in a small town.

Fitness club

The gym does not have to be a primitive “rocking room” or an elite club for the elite. The inexpensive fitness club format is gaining momentum. An affordable subscription, competent instructors, and wellness programs are the key to business success in a small town.

In Chelyabinsk, entrepreneurs followed the experience of their foreign colleagues and opened a gym, which meets the best standards in terms of the quality of exercise equipment, but does not provide additional services. There are no towels or water coolers in the hall, but you can bring your own water and towels. The annual cost of a subscription, which is important for residents of small towns, starts from six thousand rubles.

Number of adherents healthy image life grows spasmodically, “catch the wave” is the best thing that can happen to an entrepreneur.

Interior items

A profitable business in a small town is based on the enduring desire of people to improve and decorate their lives. Most likely, if you do not have a network of retail outlets, you will have to turn to intermediaries who import large quantities of Chinese goods.

Chinese furniture, vases, dishes and other interior decoration items have undeniable advantages - low price, acceptable quality and original design.

Folding and beautiful tables, chairs and sofas are a salvation for owners of small apartments. Affordable price, even in comparison with local manufacturers, is an obvious bonus.

Inexpensive clothing store

An inexpensive clothing store in a small town can be a profitable small business. Considering the low level of income of the local population, as well as consumption patterns, you can think about three options for clothing stores:

• discanuter;
• second hand;
• commission shop.

All three types of clothing stores are experiencing a boom, which is associated with fluctuations in the dollar and euro in recent years. Cheap Chinese goods, European second-hand goods - finding suppliers and franchisors on the Internet is just a matter of a couple of clicks.

Twenty kilometers from Tashtagol, a small town in Kemerovo region, is the village of Sheregesh - a center of attraction for skiers throughout the country (a million tourists during the winter is a lot). One of many available options leisure and additional education for children here - Green Mountain. Ski clothes, shoes and equipment costquite expensive, which forces residents to sell what their children have grown out of. A consignment store is a way to save money, sell what you don’t need and buy what you need at an affordable price. Act as an intermediary and offer services for a commission - profitable business small town with special needs.

Trading as a business in a small town

Not everyone wants to live in a metropolis, and many people are actually doomed to exist in small towns and villages, where it is almost impossible to find work. Opening your own business in such places also often does not bode well: all the best niches are already occupied, and the markets are divided. Even if we take the popular areas of business for small towns, who needs another 10th building materials store or another pharmacy when there are already 3 others around the corner. What should a person with small capital invest in in such conditions in order to provide himself with a stable income for years? – the answer is obvious: into yourself.

Unlike most traditional types of business suitable for small cities, trading does not depend on the number of clients, has no seasons, and requires a minimum of investment. All you need is Internet access and a laptop with minimal specifications.

You can make great money both during economic growth and during the most severe crises, since you can make money on stock exchanges not only when prices rise, but also when prices fall.

For a professional, his job is real business, in which you work only for yourself, bearing full responsibility for decisions made. As in traditional entrepreneurship, you will need a certain start-up capital ( $300-3000 ), how larger size which, the faster and safer trading in financial markets will be and the larger the profit margin will be.

Trading is not a casino or a game of toss, where you can rely solely on chance, just like in serious business, it is important to constantly set clear goals, analyze markets and correctly assess risks, because otherwise you can quickly be left with nothing .

Our site is dedicated to the topic of making money with your mind on stock exchanges; in the menu you can find many headings for different assets and markets.

Brief summary

If you have read the text up to this point, you have probably thought about the peculiarities of business in the small town in which you live. What is missing, what can be done better? The possibilities for starting your own business are truly endless if you clearly understand the trends and your own preferences. Small towns are a great place to start your own business if you know the market and see a lack of goods and services.

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Possible only in large cities, where money and highly qualified personnel are concentrated, but this is not the case. Of course, the specifics of entrepreneurship will be different from those inherent in megacities, but the income will not be long in coming. Moreover, the costs of organizing it will be significantly lower, and if you calculate well and come up with a development strategy, you can completely capture the market in the region.

Starting a business from scratch in a small town can be profitable for several reasons:

1. Small starting capital. In small towns, costs associated with renting premises, utilities, advertising and personnel are much lower.
2. Low level of competition, because many niches are free due to the limited presence of goods and services.
3. Small businesses in an “average” regional city can easily be developed by reaching new frontiers.
4. High efficiency of free advertising (“word of mouth”). In small towns, the demand for a product or service largely depends on the level of customer satisfaction. If an entrepreneur offers a high-quality product or provides good services, then rumors about his activities will instantly spread throughout the city, which will attract a lot of new customers.

Advice: the situation with word of mouth can also work in a negative direction. You should not skimp on quality; this can lead to a drop in financial profits and bankruptcy of the enterprise.

Speaking about organizing your business in a small town, one cannot fail to mention it weak sides:

1. Low traffic. In a small town, an entrepreneur has a limited number of clients. It is better to choose those places that are convenient for the client (walking distance, access roads, etc.).
2. Low wages. Small towns are characterized by low purchasing power.
3. Lack of qualified personnel. The right thing to do would be to choose a promising business that does not require the involvement of specialists - they are very difficult, and sometimes impossible, to find in a small town.

What kind of business can you open in a small town?

It all depends on what goal the entrepreneur is pursuing. If money is a priority, then it is necessary to consider the most profitable areas of activity. If the whole idea is for pleasure and earning a living, then everything is much simpler here.

When pursuing maximum profit, the first thing you need to do is analyze the market and identify the 5-10 most profitable areas in the region of interest. Then select the most optimal option from the list presented and begin its implementation. There is one unspoken rule that should be followed. If an entrepreneur wants to succeed, then his services must be of higher quality than those of competitors, at least they should not be worse. After all, the determining factor influencing the client’s choice is price and quality.

If the priority goal is “business for pleasure,” then you should choose an idea to your liking. This could be, or other interesting solutions. It is better to give preference to a business that will make you want to do business in 2-5 or more years. It is worth noting that even “business as a hobby” can bring in very good money.

What to consider when choosing a field of activity?

When choosing what to do, an entrepreneur must rely on his own knowledge, skills and desires.

1. Having experience. The person going to the event must understand hairstyles, hair cosmetics, equipment and tools. If a businessman wants to engage in trade, then it is in his interests to know the answers to the questions: where to buy goods, what assortment is most in demand, how to arrange everything correctly, etc. Before opening an unfamiliar business, you need to consult with more experienced specialists or take information from books and forums.
2. Availability of free time. In the first year you will have to do everything yourself free time devote to the business, even if it employs a staff of employees.
3. Presence of interest. Running a business is always accompanied by risk, headaches and endless worries. If you can easily quit a boring job, then you won’t be able to quit your own business. The owner will have to constantly fight for a place in the sun and resolve issues that arise. At least at first.
4. Demand for goods and services. An entrepreneur should answer two questions: will his services be popular and will he be able to secure a sufficient influx of clients.

Advice: When planning to engage in an interesting and unfamiliar business, the first thing you should do is study this area in more detail. It will be useful to get a similar job. 2-3 months of employment will allow you to obtain the missing information and experience “from the inside.”

How to start your own business from scratch in a small town?

Opening your own business from scratch is not as difficult as it might seem at first glance. There are many accessible ideas to organize a business without initial capital, and almost all of them belong to the service sector. To start making money with your own hands, an entrepreneur should determine which area is closest to him.

Every person is an expert in something. Some people are professionals in several fields at once. If a future entrepreneur sews well, then it’s time for him to provide repair and sewing services; if you are fluent in Photoshop tools, then provide advertising services; understands the structure of a car - offer assistance in car repairs; knows how to bake - make custom cakes, etc.

The primary task of a novice businessman is to become independent from the employer. This will allow you to devote all your time to organizing and developing your business. It is also important to take care of the reserve of funds so that it is enough for life, at least for the first time.

A prerequisite is the high-quality provision of all services; it is desirable that each of the work performed be accompanied by a guarantee with a minimum period of 6 months.

At first, there is making money and creating a customer base, which in the future will become the main backbone of the business. They will continue to buy goods and services in the future.

For further development of the business, it is necessary to start accumulating savings, otherwise, bring the business to new level will be impossible. In the process of work, certain expenses will arise associated with the purchase of materials necessary for the provision of services.

It is worth noting that services are always in demand, regardless of the season. It’s just that during the season the demand is much higher, but there is also work throughout the year. And the main task of a businessman is to attract clients to himself.

Ideas for business in a small town with small investments

The most popular types of small businesses are trade and services. For a business in a small town with small investments, a store is not the right solution, because one way or another you will need a large sum to purchase goods. It’s easier when a person knows how to do something with his own hands and does it well. For example, the services of plumbers, hairdressers, massage therapists, and seamstresses are in demand always and everywhere. Registration as an individual entrepreneur will allow an entrepreneur to provide professional services on a completely legal basis.

It is unlikely that such a business can make its owner a millionaire, but a small and stable income is an expected prospect, especially if you manage to acquire a regular clientele. If over time your own efforts are not enough, then you can think about hiring help. The main goal of this business is to transfer the business in the future from the category of “handicraft” services to a full-fledged company serving the public. This is often what the path of the majority looks like. successful businessmen local scale - owners of repair and sewing workshops, hairdressers, etc.

Business ideas - services to the population in a small town

The service sector is always relevant if we consider it as a business project: investments are minimal, the main thing is to have the necessary skills.

Organizing any business requires the presence or absence of initial investments. Some ideas do not require any costs at all.

Business ideas without investment

1. Tutoring. This field is suitable for people who are fluent in a musical instrument or have experience working in educational institutions. All you need to teach is to place an ad and recruit students.
2. Mini studio and clothing repair. This job requires a sewing machine and relevant experience. Data , especially in small towns where buying new clothes poses challenges associated with significant costs.
3. Cleaning service. Each housewife has a certain set of cleaning products. Cleaning the office, tidying up the premises after special events - all this is a reason to offer your services and get paid for your work. If desired, you can attract several assistants who will help turn your “handicraft” business into a large cleaning agency.

Business ideas with minimal investment

1. Husband for an hour. The higher the professionalism, the richer the client base. Short-term household work, repairs of damaged items and appliances, plumbing and electrician services - all this requires the necessary qualifications and a modest set of tools, which will become the first investment. At the beginning of the work, the cost may be 1000-5000 rubles.
2. Creation and sale of goods self made: jewelry, soap, invitations, cards, bouquets of sweets, designer toys, interior decor. Costs for materials will be about 2000-3000 rubles.
3. Hairdressing services (haircuts, hairstyles). The cost of tools and hair styling products will be approximately 3,000 rubles. If desired, you can complete hairdressing courses. But you need to be prepared for the fact that this will entail additional costs.

I have premises - what business should I start?

If there is a garage space, it can be considered ideal place to organize your own small business. Such a business can bring a stable income. However, the amount of profit will depend on what the entrepreneur intends to do and how much effort will be invested in promoting the business. Having your own free space is a big plus, because you immediately eliminate the need to rent. Of course, a garage is not exactly a suitable place to open a bakery or cafe. But there are many other options.

When thinking about what kind of business to open in a garage, many make the same mistake. Often people use the most common idea. Auto repair shops are often set up in garages. However, this option can be considered outdated and it is better to discard it immediately.

Firstly, because this area is highly competitive. Car repair services are provided by many individual entrepreneurs who have large premises and expensive modern equipment. Those cars that are covered by insurance are repaired in workshops that cooperate with insurers.

Secondly, because the required areas are usually not available. No more than two cars can be accommodated in one room at the same time, and this is subject to a double garage. But in order to provide high-quality services, you need special equipment, which, as a rule, has large dimensions. Which means it won't fit in the garage.

Thirdly, due to the “impassable” location. To ensure an influx of customers, the auto repair shop should be located in a convenient and accessible location. To popularize such a business, large expenses are also required.

Ideas for small businesses can be divided into three areas:

1. production;
2. trade;
3. provision of services.

Production in garage for sale

1. Cabinet furniture. Manufacturing and assembly of kitchen units, wardrobes, dressing rooms, etc. This work requires financial costs, tools, as well as experience in working with chipboard and wood. The markup on these products is at least 100%.
2. Garden sculptures. Organizing a small production of flowerpots and sculptures for the garden in the garage is not at all difficult. The required materials for manufacturing are gypsum and concrete. The production technology is quite simple and does not require large investments. Finished products can be sold both directly and through intermediary stores.
3. Artistic forging. People who have experience working with metal can produce small forged products in the garage that are in stable demand, for example, grilles, lamps, candlesticks, balcony railings, etc. Of course, to equip a garage for a small forge, significant investments are required, but this should not confuse a novice businessman, because this business is characterized by a quick payback.
4. Airbrush. Even if an entrepreneur lacks artistic skills, this does not prevent him from turning an ordinary car into a work of art. In addition, drawings using this technology can be applied to almost all objects, giving them greater individuality.

Provision of services

1. Warehouse services. Clients can be online store owners or managers of small businesses. Seasonal services can also be provided. One way or another, you will have to build a large number of shelves. In addition, this business will require costs for installing an alarm system or insuring property.
2. Rental. This is not the most popular service, since the proceeds will only be enough to pay for the membership fee and electricity. Renting out a garage is usually a concern for those who lack the time and desire to deal with it.
3. Tire service. It was mentioned earlier that the garage is not the most the best option for a car repair shop. However, an entrepreneur can provide seasonal services for “re-shoeing” cars. This business can bring good income. During the season, the demand for such services increases sharply, and car services cannot cope with the large influx of customers. The necessary equipment can be rented. This will help you save money and make a good profit.

What can you sell in a small town?

Despite the fact that trading has always been a profitable business, it has not only strengths, but also weaknesses. What is profitable to sell in a small town is an age-old question that almost every beginning businessman asks. It can be answered only after conducting marketing research.

An entrepreneur who wants to make efforts in the trading field must clearly understand what he wants and what is profitable for him to trade specifically for him.

For example, trade in food products has always been and will be a profitable area. Products constitute a constant cost item for each family. And if prices are lower than those of neighbors, this will ensure stable profits. However, this business has its drawbacks. Firstly, products deteriorate over time, and special conditions are needed to preserve them. Secondly, this activity is under the close attention of sanitary services.

Industrial products do not have an expiration date, but they are not purchased every day. Thus, the demand for office supplies increases in August and September, while in other months there is a lull.

When starting any business, demographic and geographic factors must be taken into account. It is also worth taking into account that a business that will bring big profits in a large city may fail in a small one.

What store to open in a small town?

Of course, the most win-win option for any locality is opening a grocery store. But there are other promising solutions:

1. Goods for children. This is a stable business that does not depend on the season or the size of the locality. As a rule, parents do not save on their children, which allows them to put higher markups on children's goods. This determines the good profitability of the business and the possibility of implementing a flexible pricing policy. You can trade anything: children's shoes and clothing, food, toys, strollers and other related products.
2. Goods for pets. The greatest demand is for products for cats and dogs, as well as everything related to aquariums. You can sell food, litter trays, toys, decorations, vitamins and minerals, cages, carriers, beds, etc. Such a store should be located in a passable place: near a bus stop or in a busy place.
3. Hardware store. The range of these products is quite wide. The main groups of household goods include household chemicals, garden and household goods. Profitability of trade ensures high turnover.
4. Automotive accessories store. IN modern world, where every family owns a car, business in this area is very relevant. The list of such products includes deflectors, windshield wipers, video recorders, interior and luggage mats, navigators, radar detectors, etc.

Business for a woman in a small town

While on maternity leave, many women begin to feel an acute lack of money. But at the same time they are not ready to give small child to kindergarten or do not have such an opportunity, as a result of which they cannot return to work. The only way out for them is a home business, which will allow them to devote time to their children and earn money at the same time:

1. Manicure at home. Having the necessary knowledge or having studied in special courses, you can begin to host clients who want to improve the quality and appearance of their nails. High quality work will ensure a large influx of clients, which will allow you to earn a full-fledged income in the city.
2. Nanny services. While staying at home with a child, you can take in another one and, most likely, he will not become a burden. The main thing is to love children. Each person has the right to set the amount of remuneration at their own discretion, based on the average statistical cost of these services.
3. Photography class. Knowing how to take beautiful and interesting photographs, as well as process them using special programs, you can post your work on photo banking sites. There they will most likely be noticed by website creators, where they will be sold out for a certain amount. Of course, the payment is not high, but if you post pictures daily High Quality you can make good money.
4. Handmade. Handmade products are in good demand. You can sew, knit, embroider, weave with beads, create soft toys, soap, etc. Even a lack of experience is not a barrier, since everything can be learned on the Internet.
5. Online consultations. If daily communication with people by phone, Skype, etc. does not cause embarrassment, then you can get a job in some company that sells goods via the Internet.

And this is not a complete list of “women’s” business ideas. For example, a businesswoman can start, etc. These projects are more suitable for those who live in their own home and have at least a small plot of land.

The most profitable business today in a small town

Below is a brief overview of the most for a small city with a population of up to 100 thousand inhabitants. New projects and know-how will not be touched upon here, but only proven solutions that, with the proper approach, are sure to bring profit:

1. Internet business. Having a computer or laptop, as well as certain knowledge, allows you to open your own business on the Internet. This is a profitable and very convenient business idea: the entrepreneur does not need an office, he can work at any convenient time, because the business is not affected in any way by location. A person can choose any option he likes: website creation, SEO optimization, copywriting or online store.
2. Shop of flowers and indoor plants. Flowers are not an essential item, but, oddly enough, they are in great demand. Especially during major holidays: September 1, February 14, March 8, etc. Flowers are also often needed on ordinary days - for dates, as a thank you for a service.
3. Beauty saloon. Beauty has always been and will be a successfully marketed product. There are several business models. One of them is economy, this is the most good option for a small town inhabited by inexperienced residents. Services can be very simple (haircut, coloring, styling, nail service, light cosmetic services).
4. A fitness center. Many modern people pay great attention to their health and, in particular, physical development. This is a rather specific type of business, so before opening it, you need to consult with experienced people. You should also study all the features of sports equipment in order to buy the right exercise equipment and other equipment.

In summing up, I would like to give several recommendations aimed at developing business projects in a small town. First of all, you should take on what is well known and does not raise many questions. This will allow you to cope without staff for the first time. It is better to choose those areas of activity that maintain stable demand for goods and services for a long time. Their list includes food products, entertainment, medicine, etc. You should also not forget about the pricing policy: goods that help save money will always be a priority for residents of small towns.

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It should also be remembered that the basis for promoting any business is competent advertising. The Internet can provide considerable assistance in this matter: rich the target audience and availability of resources will allow you to quickly earn the trust of potential clients.

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Creating a business in a small town is often more difficult than in a metropolis. A novice businessman needs to take into account the specifics of working in a small locality. How to choose a business direction? What to consider in order to withstand the competition? What benefits can you expect? The answers to these and other questions are in our article.

What will you learn about?

Features of business in the province

In a small town of 52 thousand residents, the Kitchen to Order salon opened. In the first months there were many clients, the investment paid off, but after a year the company turned out to be unprofitable and went bankrupt. Why did it happen? Perhaps the entrepreneur did not take into account the specifics of doing business in a small town. Families who needed a set of individual sizes purchased it in the first months of the salon’s operation. The rest go to order kitchens in the regional center or buy inexpensive mass-produced furniture.

To open a business in 2018 and not go broke, take into account the features of a small town:

• Low purchasing power. Wages in the province are low, so essential goods and services are in demand.
• Low level of competition. There are two reasons for this: either local entrepreneurs have lost sight of the promising direction, or the products are not in demand among the population of the provincial town.
• Minimum costs for opening and maintaining a business in a small town. Rent and advertising are cheaper than in large populated areas. Level wages staff is also low.
• Lack of qualified personnel. Highly qualified specialists do not see prospects for growth in a small town and leave the province.
• Rapid dissemination of information (word of mouth). In a small town, word of your business spreads instantly. If you pay attention to the quality of service, you will quickly gain a good reputation and increase the flow of customers.

In addition to the general rules, other features need to be taken into account: proximity/distance from the regional center, local traditions and established habits of residents.

Choosing a business area and market niche in a small town

When choosing a direction for a small business in a small town, they rely on the same rules as everywhere else:

• Income. Activities that satisfy people's needs will bring money faster.
• Professionalism. It is easier to develop a direction in which an entrepreneur is an expert.
• Interest. A business that does not bring pleasure to the owner is more likely to fail.

A successful business lies at the intersection of three areas

The choice of field of activity is not limited. The status of a small city makes only some adjustments to the business project.

Trade: food, clothing, household goods

It is necessary to identify products that are in demand in a small town. If there are chain stores in the region, it will be difficult to compete with them, so you need to come up with your own “trick” for your business. For example, a 24-hour store or convenience store so that the buyer can purchase daily necessities within walking distance.

Approximate investment for opening a grocery store in a small town:

Premises – from 50 sq. m for 300 rubles = from 15,000. Equipment (racks, refrigerators, display cases, online cash register) new or used - from 400,000. Staff salaries - 2 salespeople 15,000 each, cleaner 7,000, loader 10,000. Insurance contributions - 30% in the Pension Fund, Compulsory Medical Insurance Fund, social insurance. Total: 47,000 salary + 14,100 taxes. Goods - minimum 300,000. At the start, the entrepreneur is unlikely to be shipped goods with deferred payment, so the assortment must be paid for immediately.

TOTAL: minimum RUB 776,000.

Services: hairdresser, tire service, master for an hour, laundry, coffee shop, taxi

Exclusive business offers are unpopular in the province. At the same time, standard services in a small town are always in demand. For example, a spa with salt caves and silk baths will be empty most of the time, but a good manicurist or experienced hairdresser will not be left without work.

Approximate investment for opening a tire shop:

Premises – you can use your own garage. Equipment (balancing stand, pneumatic impact wrench, tire changer, rolling jack) - the cost of the set is on average 100,000 rubles. Staff salaries - two shifts of 2 craftsmen at a piece rate wage of 10–15% of the order. Contributions to funds – 30%. The amount of deductions depends on the money earned by the staff: more in the season, less in the off-season. Consumables(sealant, rubber cleaner, patches, weights, etc.) – from 50,000. Public utilities– 5000–7000 per month.

TOTAL: 150,000–200,000 rub.

Production: building materials, furniture, windows, doors, food

A business area in a small town is chosen based on the needs of local residents or for sale to other regions. In the second case, it is necessary to include the cost of delivery in the pricing. With expensive delivery, the product will lose to competitors in price. In a small town, you can start processing local resources, which will allow the businessman to save on the cost of raw materials. For example, by producing bottled water from a source or canned wild mushrooms and berries.

Director of the Russian School of Management Anastasia Borovskaya

Work through three possible scenarios: negative, realistic and optimistic. You need to plan your every step and assume that not everything will go according to plan. In this case, you need to have a financial and time cushion, as well as the ability to attract employees whom you initially did not intend to hire to the team.

Approximate amount of investment for opening a workshop for the production of foam insulation (insulation and sound insulation):

Room – 60 sq. m for 150 rub. = 9000 Preparing the premises (ventilation, lighting) - 20,000 Equipment (gas-liquid installation, molds) and tools - on average 110,000 Staff salaries - 3 craftsmen 15,000 each. Deductions - 30% to the funds. Total 45,000 salary + 13,500 taxes. Transport for finished products - we need a GAZelle 2012–2014. for 350,000–400,000. Materials for production (urea-formaldehyde resin, orthophosphoric acid) - from 100,000 TOTAL: from 700,000 rubles.

Farming: breeding farm animals and birds, growing flowers, seedlings, vegetables, fruits, berries, herbs

The popularity of farm products is increasing. Therefore, it is not difficult to find buyers. On the basis of an agricultural enterprise in a small town, you can open processing shops (sausage, ham, canning, semi-finished meat products and others). This great option business with costs up to half a million rubles.

Approximate amount of investment for the development of rabbit farming in a small town:

Land plot - from 5 acres. Renting land for a year costs 30,000–100,000 depending on the region. Can be adapted for a rabbit farm own plot. Cages for rabbits – fattening cages for 6 heads – 20,000 each, mother cages for 2 rabbits – from 10,000. If you make the cages yourself, the consumption will be 2–2.5 times lower. Livestock - 50 month-old rabbits for 500 rubles = 25,000 Feed (hay and feed) - from 70,000 TOTAL: 350,000–500,000 rubles.

Online store: any goods in high demand

Starting an online business from scratch is cheaper than a brick-and-mortar store. The owner does not pay rent for retail space, does not order outdoor advertising and does not hire salespeople. The main thing is to think about delivery. If you sell food and children's products to residents of a small town, you need a courier. Parcels are sent to regions by transport company or Russian Post.

Manager of the Avira group of companies Alexey Zagumennov

An entrepreneur's best friend is quality analytics. This applies to both a small town and a business in a metropolis. If you want money, arm yourself with statistics and look for an unoccupied niche. Analyze your competitors to offer something new to the market. According to experts, today business in hostels, convenience stores and children's entertainment centers pays off the fastest.

Two ways to select a product to trade:

• View popular selections on Amazon. The “Bestsellers” section contains the most purchased items.
• Enter a search query (words by which users search for a product on the Internet) in the Yandex.Wordstat service.