Where to get content for VKontakte groups. We are looking for the best content to fill the VKontakte group
Welcome to the blog! Today we will talk about the development of groups in the social network Vkontakte (VK). In particular, we will consider options for filling them with thematic texts and pictures. Do you know where to get them?
In general, everything is much simpler than it might seem at first glance. So, where to get content for the Vkontakte group to promote it? There are actually a lot of options to get information.
Here are the 3 most popular ones:
In general, you can use all three options.
Pictures and texts for social networks
Content is a fairly general concept. For a group, not only interesting text entries are needed, but also illustrations.
You can buy them on the same site - ETXT. There is a "photo store" where you can look for suitable pictures. For the convenience of users, there are search filters. They allow you to search for illustrations by specific topics, sizes, cost ranges, and more.
In search of suitable articles, you can use two ways to get them:
- Order a text according to your own terms of reference;
- Select and purchase a ready-made article.
I note that the textual material obtained by these methods is of rather high value, since the main requirement for high-quality copywriting is the uniqueness of information.
Using the methods described above, you can get good content for publication, for example, on Vkontakte, Odnoklassniki, Facebook. The list is not limited to this. Unique articles, pictures can be published on websites.
The main advantage of unique copyright materials is that you do not need to refer to any resource. talking plain language, readers will not follow links to the original source, since it simply does not exist if the content is author's and unique.
Adding content using special buttons on sites
You can also find them at the end of this article. Here is a very specific way to take content for various groups Vkontakte for their effective promotion.
Let me remind you that full or partial copying of site materials is usually prohibited without the permission of its owner. However, in this case Everything is fine. Why? The fact is that only a small amount of text is used, which can be set by the site owner in advance and inserted automatically along with a link to the source. If a reader on a social network wants to read the entire post, they can go to the appropriate address.
Reposts
VK has a huge number of communities and pages with a lot of public information. You can take content from them for your groups on a social network, but this should be done correctly. Do you know what a repost is?
What information is better to take?
Here the answer is simple - thematic. If a group is dedicated to a certain topic, then it is logical to assume that its readers want to see information on certain topics in it. If information outside of them is constantly published, then the interest of the target audience may fade. For example, if I subscribed to social community updates on the topic healthy lifestyle life, then I would not like to read in it about how, for example, to choose nice apartment or change winter tires by car.
So far, I've said everything I wanted to. Can you tell me if the information was helpful? Leave comments.
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In this article I will reveal the issues of promoting business in social networks. network Vkontakte, I will talk about how to promote a Vkontakte group for business, how to automate the routine work of promoting on Vkontakte, how the group's activity has been raised, and much more. But first things first!
Why should your business be Vkontakte?
The answer is actually simple - there are your customers! To be closer to customers, you need to go where they are constantly. It's no secret that Vkontakte sales are going well and for my online store, the Vkontakte social network ranks second in terms of sales.
How to get clients from Vkontakte
First of all, you need to get a group. Then advertise your group in order to get the first ones to join, and then keep those newcomers. If you think people join your group to find out about discounts? Yes, but not only for this! Interesting content attracts them much more! If your group has interesting posts, and not just posts with your products, then the activity of the group will grow at a high speed. Therefore, you need good content, contests and polls, then by means of likes and shares you will not need to spend big money on the promotion, the group will start to grow on its own!
Where to get good content for the group?
Most perfect option- invent yourself. But it's no secret to anyone that all groups and publics take content from each other, rarely redo it, and even less often look for it somewhere else. Unique content is good, but for business you don’t have to look for uniqueness, it’s enough to post something that already collects a lot of likes, thereby you publish a sure post (which you already like, which means it’s more likely to get a lot of likes and reposts in your group) . Such posts, as a rule, need to be taken in large publics (mean, theft, but it works). How to automate the process, now I'll tell you.
How to automate posting in VK
Of course, you can hire an administrator and he will post posts, but it costs money, so we use Vkontakte auto-posters. Now there are many programs for the computer and online services on delayed publications, in order to score posts a day ahead and not worry about the fact that the group is not full. But these posts still need to be found, and this is the routine! I personally hate to rummage through public pages and look for interesting posts, but just recently I found a cool software called Mix Poster, which itself finds posts that collect a lot of likes, shows them to me and posts to my group! In my opinion, this is a brilliant invention, because it takes on routine work, and gives me the opportunity to communicate with customers and engage in sales!
After watching it, I immediately downloaded the program and started trying to work with it. I also gave a link to it to my partner, Vkontakte promotion specialist Vladimir Kondratenko, and he was also delighted. I think it’s not worth talking about the benefits, because you saw everything on the video. I can’t make my own video, but next time I’ll write an article about my experiment with this software. The program is free for the first time, so you can download it on the official website, here HERE!
Bonus!
As promised - bonus! I contacted the manager and developer of the Mix Poster project and asked him for a discount for my readers. He gave the go-ahead, although the cost of the software is already a penny 520 rubles PER YEAR. And my readers and I get a 10% discount. In the meantime, test for free here!
How to increase activity in a group
Activity is raised by contests, polls and many posts. As you saw in the video, the program can increase activity at times, but what about contests? Come up with interesting polls with multiple choice answers, it's not difficult. You can offer some of your product or service for free and arrange a competition. But only in the conditions of the competition must there be a repost, because by means of reposts you gain more audience!
A service or product, as a prize in a contest, may not necessarily be expensive, but you don’t need to give unnecessary trinkets either, it will not be interesting for subscribers.
Conclusion
If you post a lot interesting posts, make contests and polls, then the activity in your group will be higher, and therefore sales will also grow. Therefore, look for good content for your group, download automation software (it will help a lot in your work), and delight readers with interesting publications.
Successful sales to you Vkontakte!
Why copy-paste, so hated by SEOs, works great in the field of SMM? There are two main reasons for this. The first of them is the comparative primitiveness of the algorithms operating within social networks. Views, likes, reposts, comments - all this is taken into account when ranking the content posted in the VK group, however, things are much worse when it comes to determining the uniqueness of text and graphic materials. Platforms, originally created for people to communicate with each other, naturally rely on taking into account behavioral factors, leaving latent semantic analysis and other tricks to the share of large search engines.
The second aspect is the crazy rhythm modern life. Most users simply have no time to independently look for the information they are interested in, so they strive to find a source of relevant publications, whose administrators will do everything “ dirty work" for them. This is precisely what main secret popularity of news aggregators, and by offering your readers a similar service, you can win their loyalty, ultimately achieving the desired results, whether it is an increase in traffic or an increase in the number of sales.
Quality content for the VKontakte group
When searching for community content in in social networks you must follow the following rules:
● Topic of posts should correlate with the focus of your business. For example, if you are offering legal assistance, it is a good idea to post news about government legislative initiatives, while traders should tell their readers about the situation in the stock markets;
● When filling the group with content, avoid any mention of competitors, without giving the audience a reason to even think about the possibility of obtaining goods or services from someone else. Carefully filter articles for external links and mentions of products similar to yours.
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Having firmly understood these two points, you can get to work. Below we list the main sources of content, analyze who they are suitable for and the features of their use.
1. News sites
Here clarification is required - highly specialized projects are meant. Firstly, online publications that talk about everything in the world present information superficially, and when covering complex topics, journalists make factual errors due to banal incompetence. Secondly, when an editor is faced with a choice of two pieces of news, in 99% of cases he will give preference to the most “pop” one that can cause a wow effect, and something really important will be missed. The conditional Lenta is more likely to tell that Google has broken another record in the number of registered patents than about a vulnerability in the search engine's authentication system. However, if the target audience of your VK community is IT specialists, they will be more interested in the latter. Therefore, in search of food for the mind of IT people, feel free to go to Habr and Giktimes, financiers - to RBC and Kommersant, and try to ignore general news web resources and, especially, the yellow press.
2. Aggregators
A lot of information passes through the “big two” search engines, which is why Yandex.News and the similar Google service are the most useful. Both services offer the widest scope for customization, which greatly simplifies the search for content for VKontakte. For example, in the Yandex.News interface, you can create your own group of trusted sources by selecting the appropriate ones from the thematic catalog. After that, they can be viewed in any application that supports the Rich Site Summary format.
It's also a good idea to use third-party RSS aggregators. Of all their diversity, Feedly should be singled out, which replaced the beloved by many Google Reader, which was closed on July 15, 2013. The service is conditionally free: basic functionality, namely, adding 100 sources, creating 3 feeds and 3 boards (as collections of selected materials are called) is available to each registered user. To maintain a group and fill it with quality content, the announced limits are more than enough. The tool works great with Russian-language publications, including allowing you to search by keywords.
3. Information portals of brands
Large companies often start corporate blogs, from which you can learn a lot useful information, including - last news industry. For example, IBM Corporation has allocated a whole section on the official website called “developerWorks”, where applied publications are regularly posted on various aspects of system administration and programming, including detailed guides, completely devoid of veiled advertising of the company's products.
4. Humor section on industry resources
People come to Odnoklassniki, VKontakte or Facebook not only for the sake of searching necessary information- many users just want to relax after labor day, and the most reasonable approach is to give them that opportunity. But if demotivators, anecdotes or topical satire can be found in any entertainment public, then when it comes to professional humor, for interesting content it is worth going to profile portals. Even if you saw a section “IT-humor” on a purely entertainment site, you can be sure that there you will find only a bunch of mediocre “accordions” that everyone involved knows by heart. So for hardcore jokes about programmers, it is best to go to TProger, and, for example, for SEO jokes, to SEOdemotivators.
5. Free photobanks
Pictures are the basis of VK, but finding a truly original image is problematic, because most of the photos on the Internet have already been reposted many times. To make your life easier, we recommend taking note of 2 useful links:
● http://allthefreestock.com
As the name implies, this site is an aggregator of free photobanks. The owners of such resources rarely care about such “little things” as Title and Alt, so many images are not available from Yandex and Google image searches, which means they are unique from the point of view of your subscribers, since they have never seen them before;
● https://ccsearch.creativecommons.org
Own search engine of the Creative Commons organization, which develops licenses, on the basis of which the relationship between the copyright holder and the consumer is determined. Advanced filter helps to set various options compliance, including - to show only those photos, the modification and use of which for commercial purposes is officially authorized by the author. Thus, the service is not just a source of little-known illustrations, but will also be useful legal entities who want to protect themselves from possible problems legal nature in the future.
Posting content in the VK group in a couple of clicks
To make it easier to create a post based on materials found on third-party resources, we recommend installing the SmmBox plugin available for browsers Chrome , Firefox , Opera And Yandex browser. The “Designer” included in it allows you to quickly prepare a record for a group or public. The principle of its operation is simple: after activating the tool, it is enough to select a piece of text that needs to be added to the publication, or click on the picture you like, highlighting it. After that, copy icons will appear on the screen, clicking on which will send the selected content to the editor.
To make your life easier, it is important to remember the following:
1. A preview of the post is formed from the first selected text block;
2. The second and all subsequent text blocks are sent as an attachment (available by clicking);
3. If a picture was first added to the constructor, then the rest of the text also becomes nested.
Having taken everything you need, click on “Collect Post” and correct the publication in a convenient visual editor. Now just click on the “Publish now” button and the post will immediately go to the group.
Summing up, we can deduce the main, unified rule for selecting content for filling VKontakte groups, which lies on the surface: a community should be led by a professional who is not only well versed in SMM, but is also well aware of the specifics of the topic. Only such a person can understand what he wants the target audience project, and therefore - will be able to meet its needs. And there are exactly two ways out: either find a manager who is ready to delve into the specifics of your business, or engage in promotion on social networks on your own. Given the fact that SmmBox is able to simplify and automate most of the work, the latter option in the current realities of the competitive market becomes the most preferable.
In this article, I want to touch on a topic such as content for the vkontakte group. Where to get it, what should it be content what is the procedure for working with content in the VKontakte group.
Our team is professionally engaged in writing content for VKontakte groups. Over the years of our work, we have developed the basic principles for working with content for VK groups and we want to state them in the form step by step instructions for those who want to fill their group on their own.
Algorithm for creating content for the VKontakte group.
1. We study the niche as a whole. To begin with, we recommend looking at how groups and sites of similar topics are organized, what content is interesting to users and is popular.
2. We systematize and highlight the main categories of content and types of posts. It will be much more convenient for you to work with content for the group if you understand in what directions you can create posts. For each individual niche, the topics and types of posts are different.
For example, if this is a group for apartment renovation services, then the main types of content could be: helpful tips, reviews, professional humor, Interesting Facts in the topic of construction and repair. All this can also be divided into topics: Painting works, electrical installation, plumbing work, plastering, tiling, furniture, etc.
3. Preparing texts for posts. It is desirable that the text be unique and author's. That is, it was not repeated anywhere and contained the author's idea. In this case, the group will compare favorably with others who simply copy posts from each other without adding anything new to them.
Of course, you can take someone else's as a basis good material and use it for your group, but in our opinion it still needs to be reworked. State your vision of this material, and do not stupidly copy it.
4. We select high-quality pictures and Emoji. It is good graphics that emphasize the value of the content. If you have your own photos or pictures, be sure to use them. If they are not there, you can take pictures from various stocks or use Google's image search.
Also, the quality of posts can be raised by emoticons-mini-pictures. In VK they are called Emoji. Their use in the design of posts makes reading more convenient.
5. We are planning a publication schedule. It is important to understand at what pace and at what time of day it is desirable to publish this or that content. For most groups, the optimal time to post is 7-10, 12-15, 17-19, 21-23. This clock is tied to time most active online. As for the pace, it can be different for different topics. On average, the recommended rate of publication is 5-10 posts per day. It is also desirable that the types of posts correlate with the time of publication. For example, if the culinary group and the main posts are recipes, then by the time of breakfast, recipes for dishes that are usually eaten in the morning are better suited.
The main work on filling the group has been done.
Group content is ready! It remains only to place it using a timer. In fact, working with content is not as difficult as it might seem, especially if you have a penchant for creativity, you write competently and interestingly.
If for some reason you cannot prepare content for the group on your own, you can always contact us for help as part of the “ ” service. We will write unique posts ourselves, select pictures and post them at the pace you need. The average cost of content when ordering from us is from 10 rubles per post.
You can ask all your questions about ordering services in ICQ 275129,
VKontakte groups have long become not just places for communication and dust collectors for the thoughts of the creators. They sell, and how! In impromptu VK-online stores, you can follow company news, promotions and discounts. But stuffing a client with only information marked “SALE” is a bad form: they will unsubscribe. How to diversify the VKontakte group using context marketing? We have compiled a selection of ideas that will help to generate interest in the group and the product.
1. Helpful tips
Of course, related to your products. It is not necessary in a group that sells flowers to talk about the rules for choosing plumbing. And here are a couple of phrases that the bouquet will live longer if, before putting it in water, cut the stems diagonally, it will catch “likes” and make the user feel: “Yes, they take care of me.”
2. Interesting facts
People love to receive interesting information: I caught a new fact, put it in a box of erudition - it's nice! Therefore, do not miss the opportunity in a group dedicated to clothing to tell that jeans were created by a poor man and the son of a tailor Levi Strauss - he scribbled them from canvas and began selling them to gold miners. Interesting - and will be something to flaunt in front of friends.
3. Instructions for use
A person is lazy and not everyone wants to invent something on their own. Why don't you give him whole collections of instructions on how to use your product in an interesting way? In groups about clothes, you can create complete images from things and accessories. Or give your clients a master class in floristry or alteration old shoes into the designer hand-made trend. Or - instructions for installing a washing machine.
4. Inspirational phrases and thoughts
Noticed: A short remark that "You only need to trust your heart, mom and music" can cause a stir among 15-year-old dreamers. Anyway, motivation is God modern society. Therefore, do not neglect the opportunity to inspire customers. Even if you sell microwaves.
5. Great quotes about your product
Do you remember Oscar Wilde saying something about armchairs? But he spoke about comfort: "Comfort is the only thing civilization can give us." Well, who will argue that it is not about upholstered furniture?
6. Holidays
Every day is a holiday! International Day of "Thank You", a holiday of a parrot or at all - the world day of left-handers. Congratulate your clients every day and give them a smile or the opportunity to congratulate a neighbor - joy will be associated with you, and the group will become an informer about public holidays. Friday, by the way, is also a small holiday.
7. Polls
On abstract topics - “How are you going to spend the weekend” or on the most thematic ones - “What kind of shoes do you prefer?” People are interested to see what else their fellow tribesmen think. Well, it’s dirty to poke into the “View answers” option. By the way, in the case of the last survey, you will also receive information about the activity in the group and the ratio of opinions that prevail among users.
8. Video - humor, movies, tips
Actually, do not neglect the visual effects. Users can be entertained with KVN compilations, funny videos, the same video instructions, which, by the way, you can shoot yourself - the more expensive the recording. Also, you can recommend movies. Just like that - on the topic and without: customers are people too and love movies.
9. Music
Yes, you can post it too. Goes especially well with beautiful pictures. Imagine - a photo of a refrigerator, and under it is a song - "And you are as cold as an iceberg in the ocean ..." Or simply - a wish to customers good morning– and peppy dubstep :)
10. News and events
Information about fashion shows - in the group dedicated to clothing. Or about upcoming IT conferences - in a group dedicated to the sale of software. Inform people about what is happening in your city if the location matters for sales.
11. Real activities
That is, your body movements in the real world. Tell about your team - not boring, with humor - help people get to know you. Take pictures of the happy owners of your product and take a short interview - a couple of lines for the VK-wall will be just right! Arrange promotions - and also talk about them in the group.
