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How to open a pharmacy or kiosk from scratch. How to open your pharmacy from scratch

What will be popular in any crisis? Three things: food, alcohol and drugs. The pharmacy always makes a profit. This is due to several factors: the constantly deteriorating environment, the decline in the quality of products, the unwillingness of people to take care of their health. Therefore, the pharmacy business is considered one of the most promising and profitable.

A little information

Many entrepreneurs believe that it is very difficult to “get into” the pharmacy business. Actually it is not. In this article, we will analyze in detail how to open a pharmacy from scratch, what documents you will need to obtain and how to arrange everything correctly without having a specialized education.

Opening a pharmacy from scratch is not such a difficult task as it seems

First of all, consider what pharmacies are. It could be:

1. A small pharmacy in or near a medical facility.
2. A full-fledged pharmacy kiosk (shop).
3. A pharmacy that sells ready-made medicines.
4. Manufacturing pharmacy.
5. A pharmacy that has the right to engage in the production of various aseptic drugs.

If you have no experience, then you should stop at options 1-3, i.e. classic pharmacy stores selling ready-made medicinal preparations, etc.

Document set

let's consider what documents are needed to open a pharmacy, selling finished products. You will need:

1. Obtain a retail license medicines.
2. Obtain permission to open from the fire department.
3. Obtain permission to open a sanitary and epidemiological station, as well as issue a sanitary passport for the premises in it.

In principle, these are all the necessary documents for opening - as you can see, there are not very many of them. Registration of a full package of documents takes about 40-50 days.

Note:A license can only be obtained by an entrepreneur with a specialized medical education. You can bypass this rule by opening an LLC.

Trade in pharmacy stores is usually carried out according to closed system(drugs are stored behind the counter). In some cases, it is beneficial to organize the so-called supermarket trade - customers themselves take the necessary goods, paying for them at the checkout. In this simple way, you can increase sales by 20-25%. But this method only works in places with high traffic and an appropriate security system. In classical establishments, it is better to conduct closed trade.

Pharmacy-supermarket brings 20% more profit

How to get a license

Any pharmacy implies that the entrepreneur has a specialized education. But open a pharmacy without pharmaceutical education nevertheless it is possible. The way out will be the formation of an LLC instead of an individual entrepreneur. You, as a business owner, become the founder of an LLC, and a person with the necessary diploma and knowledge is appointed as the head of the pharmacy. Based on this, you are freely issued a license, and you get the full right to distribute profits from sales and control the fate of the enterprise, as an individual entrepreneur.

Room selection

Where is the best place to open a pharmacy? Many aspiring entrepreneurs choose crowded places in the center or on the ground floors of hypermarkets. Actually it's not The best decision. Most often, drugs are bought at the pharmacy closest to the house. Moreover, even if prices in it are 10-15% higher than in the central one, few people will spend time on a trip.

From this we can draw a simple conclusion - pharmacies are best located in residential areas or in the center of the private sector. The area of ​​the store should be about 70 meters. It houses not only a counter with display cases, but also a place for storing drugs, a room for staff, a utility unit, an office for an accountant and a manager.

Room decoration is usually made with durable, easy-to-wash antibacterial materials. Usually the floor is covered ceramic tiles or homogeneous linoleum, tiles or high-quality plastic are also used for walls.

Note:the room must be cleaned several times a day and disinfected. This applies not only to the trading floor, but also to the warehouse of medicines.

Also, the store should have high-quality ventilation, fire alarm, air parameters control sensors, burglar alarm.

Which is better - to buy a premises for a pharmacy or to rent it? The question is ambiguous. Purchase good premises can add up to a significant amount. In addition, you will need to spend a lot of money on furnishing the premises and purchasing equipment. That's why the best option it is considered to be the lease of premises for a long period (at least a year) with a monthly payment.

Competent specialists and a wide range - a guarantee of guaranteed profit

Equipment

Now let's talk about equipment and What does it take to open a pharmacy? sale of finished medicines. You will have to purchase:

1. Cash registers in the required quantity (for each cash register).
2. Temperature controlled refrigeration units.
3. Counters and transparent showcases.
4. Shelving.
5. Lockable cabinets with drawers.
6. Computers with appropriate software.
7. Safes that are necessary for storage narcotic drugs.
8. Tables and chairs for utility rooms, storage racks in warehouse.

Recruitment

To open a pharmacy store, you need specific staff. The head of the pharmacy must have a confirmed pharmaceutical education.Also, the manager must have at least five years of work experience in the specialty.

Pharmacological education and experience must be present with sellers. Every 5 years, all employees take refresher courses to improve their level of knowledge. The seller must understand what he is selling, since up to 80% of buyers come without a prescription and the pharmacist has to sell drugs based on symptoms.

Where to get goods?

Our step by step instructions on opening a pharmacy comes to its logical conclusion - the last we will consider the question of where to get the goods. Usually there are no difficulties with this - in each city there are several distributors from different companies. Never get hung up on one - work with several suppliers. This will allow you to maximize the range and reduce prices due to competition.

Note:often large distributors offer good discounts on large volumes. Therefore, small single pharmacies form purchasing cooperatives, which allows them to stay afloat.

To open, you will need not only racks and showcases, but also refrigeration equipment, safes, cabinets and cash registers

If you do not want to cooperate with others, then your purchase prices will not be the most profitable and low. Therefore, think about how to reduce the final cost of medicines and attract customers. It's easy to do - give Additional services. For example, free measurement blood pressure, competent consultations, expansion of the range due to cosmetics and food additives.

Profitability

We come to the main question - what is the price open a pharmacy kiosk and how much you can earn on it. The average cost of opening varies between 1.5-2 million rubles. This amount includes absolutely everything: obtaining documents and licenses, renting and repairing premises, purchasing equipment, furniture, drugs, an advertising campaign and a fund wages for the first time.

The profitability of opening depends on several factors: location, rental cost, purchase prices, and the presence of competitors.

The markup on medicines is 30%, on related products - 50%. While ensuring a constant flow of visitors (and it is in most cases), all investments made pay off in a maximum of 2 years. Detailed pharmacy business plan you can find on the Internet and adjust it to fit your conditions.

At first glance, the profitability is not the best - there are many more interesting projects which pay off much faster. But the pharmacy is a guarantee permanent income and virtually risk free. The profitability of the business increases with each new point opened - two pharmacies pay off in 12-15 months, three or more in 9-12. This is due to lower prices for bulk purchases, as well as cost optimization. In general, a pharmacy is a profitable, stable and white business that will always be in demand. It can be both a family affair and a start to opening your own network.

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There was a time when pharmacies in Russia were exclusively family business. But now, for a number of reasons, it is difficult for one ordinary family to keep a pharmacy. Competition in this area is too high, and administrative barriers are difficult to overcome. But for those who have enough initial capital, business qualities, experience and perseverance, the answer to the question "How to open a pharmacy?" not be too difficult. The procedure for opening a pharmacy implies the following rough plan your actions.

Decided to open a pharmacy? Where to begin?

First of all, let's decide who should be registered as if a pharmacy is being opened from scratch. If you have a diploma of a pharmacist or pharmacist, then you can register as an individual entrepreneur. If it is not there, then you need to register a Limited Liability Company, CJSC or OJSC.

Here is a list of some of the regulations and laws that govern this type of activity:

• N 61-FZ "On the circulation of medicines";
• Regulations on the licensing of pharmacological activities;
• Order N 553 "On the approval of types of pharmacy organizations."

According to the last of the listed documents, you can open a pharmacy of one of the following types:

• production;
• production, with the right to manufacture aseptic products;
• pharmacy of ready-made medicines;
• pharmacy kiosk or shop;
• Pharmacy.

The first two types of enterprises must be registered under the code from the group "Production of medicines". The rest will fit the group 52 (52.3, 52.31 - 33).

If you are not going to open the production of pharmaceuticals, choose the type of business organization from the last three. Of these, the pharmacy of finished medicines has the widest range of functions that a kiosk and a store do not have. For example, only there you can sell prescription drugs.

It is also correct to open a pharmacy from the point of view of further business expansion: it will also be the central office, on the basis of which pharmacy points can subsequently be opened.

Documents required to open a pharmacy

The number of documents that you will need to submit to open a pharmacy to various authorities is amazing. A list of these documents can be found in the “Regulations on Licensing Pharmacological Activities” dated December 22, 2011. Briefly:

• you need to coordinate the opening of an enterprise with the SES and obtain permission there to use a specific premises and a sanitary passport for a new pharmacy;
• you need to get permission from the fire department;
• obtain a license for the sale of medicines at retail.

It will take a month and a half to collect this list of documents in order to open a pharmacy, according to the most conservative estimates, and with the strain of all forces and resources.

Trade organization form

At the planning stage, you need to decide on the form of organization of your pharmacy. Namely, whether the display of goods will be closed (when all the goods are behind the counter) or open (when the goods are available, as in a supermarket).

Open display requires well-organized control, but also increases sales by 20-30%. But this happens only under the condition of a sufficiently high passability of the place where the pharmacy is located. If the traffic is less than 10,000 people per day, then an open display will not lead to a significant increase in sales.

Recruitment

The head must be a certified pharmacist with at least three years of work experience. This specialist is the key figure in your business. He will carry out purchases, which means that success depends on the effectiveness of his actions. The selection of a pharmacy manager should be approached with the utmost care.

All other employees of your enterprise, with the exception of cleaners (who are registered as nurses), must have a pharmaceutical education. Every five years, all employees must be re-certified.

Room selection

Let we are talking on the opening of an ordinary pharmacy in residential area city, the so-called discounter. So, where and what do you need to open a pharmacy? For such a business, you need to rent an area of ​​​​at least 80 sq.m., which will be distributed approximately as follows:

• trading floor - 2/3 of the premises;
• administrative premises - approx. 15 sq. m;
• utility rooms (for receiving, storing, unpacking medicines);
• hozblok - 2 sq. m.

The premises are subject to strict requirements to open a pharmacy. Naturally, they must be connected to electricity and water supply, supply and exhaust ventilation etc. All rooms should form an isolated block. In addition, where pharmaceutical preparations are stored, sensors should be installed to monitor air parameters. And all premises without exception must be equipped with an alarm system: both fire and security, and light and sound.

When making repairs, remember that it should involve wet cleaning of the premises, the use of disinfection. The floor in the pharmacy must be tiled or covered with linoleum with welded seams.

These are just some of the requirements for opening a pharmacy. As you can see, just bringing the rented premises into proper shape will require tens of thousands of dollars of investment.

Equipment: what do you need to open a pharmacy?

Equipment also needs shelving, closed cabinets, refrigerators, safes for storing drugs, not to mention a counter and cash registers. Equipment for a small pharmacy can cost anywhere from $5,000 to $8,000.

Product and prices for it

The state regulates the pricing policy of pharmacies by setting fixed trade margins for medicines. The margin for different positions ranges from 20 to 40%. But this does not apply to related, hygiene and other similar products. Therefore, if you have already decided what you need to open a pharmacy, but the size of the trading floor allows, you should definitely allocate space for racks with such goods. They can significantly increase the profitability of the entire enterprise.

Location: where and how to open your own pharmacy?

A feature of the pharmacy business in general is that the demand for medicines does not significantly decrease, even with an increase in prices. But this only works if the pharmacy is located in the right place.

Studies show that people usually buy drugs on the way home, and certainly within walking distance from home. This means: the buyer will not look for new pharmacy for the sake of saving a few rubles.

In practice, this means only one thing: a lively, passing place is the key to the success of the pharmacy business.

Profitability of the pharmacy business

Is it profitable to open a pharmacy? This question worries all entrepreneurs who decide to go into the pharmacy business.

The profitability of pharmacies in Russia is about 10%. That's not a lot. But for ambitious entrepreneurs, this business is still traditionally attractive. What's the secret? It is simple: developed pharmacy chains show really high profitability and high incomes. How more shops, pharmacies and kiosks unites the network, the higher the profitability of the enterprise. To create such a structure is a worthwhile goal for an experienced businessman.

How much does it cost to open a pharmacy?

The approximate amount of investment for opening one pharmacy or pharmacy store will be from 1.7 to 2 million rubles. It is difficult to predict the payback time of a pharmaceutical enterprise without specific data. But the pharmacy business, even slowly paying for itself, is still worth the effort spent on it. After all, the constantly high and stable demand for medicines is the main component of your successful business.

The pharmacy business appeared when people invented medicines. A person wants to live longer, be healthy and beautiful. Understanding this, many businessmen are thinking about creating a pharmacy business, correctly counting on a good regular profit. However, in order to open the doors of a pharmacy for a visitor, it is necessary to take into account many nuances.

So how do you open a pharmacy? We provide step by step instructions below.

Getting Started: Preparing a Business Plan

There are three options for resolving the issue with a business plan.

Franchise "SOVIET PHARMACY" - more than 185 pharmacies in Russia

The first is to write it yourself. IN this case it is necessary to thoroughly understand the specifics of this type of activity.

Second - download ready business plan in the Internet. This is not the most reliable option for those who are ready to invest a lot of money in opening a pharmacy.

And the third is to contact a consulting firm, whose specialists will literally “live” on this issue for money and, as a result, will issue a fully working tool that causes great confidence in potential investors.

Regardless of the option chosen, a pharmacy business plan should cover the following issues:

1. Rationale for the expediency of opening a pharmacy.
2. The amount of investment for opening a pharmacy and the payback period.

Key points:

1. Range.
2. Average number of shoppers per day.
3. Trade markup.
4. Required investment.
5. Number of staff.
6. Operating mode.
7. Start of activity.

Activity registration

Who can open a pharmacy? This question is answered by the Federal Law "On the Circulation of Medicines".

There is such an opportunity as individual entrepreneur who has a diploma of a pharmacist or pharmacist, and the owner of an LLC, OJSC or CJSC.

In this case, pharmaceutical education is not necessary for the business owner, but you will have to hire a manager with the appropriate diploma.

OKVED data is suitable for opening a pharmacy:

1. 3 Retail sale of pharmaceutical and medical products, cosmetics and perfumery products.
2. 31 Retail sale of pharmaceutical products.
3. 32 Retail sale of medical and orthopedic products.
4. 33 Retail sale of cosmetics and perfumes.

What are pharmacies?

The next document that will be required to open a pharmacy is the Order of the Ministry of Health and Social Development "On approval of types of pharmacy organizations".

It defines and classifies the types of pharmacies:

Which pharmacy to choose as own business? It is best to look at this question through the eyes of your customers.

The choice of a pharmacy is influenced by its territorial accessibility, the range of medicines, the availability of prescription drugs, the possibility of delivery and the discount policy of the pharmacy. If a prescription-only drug is needed, the consumer will go to a regular pharmacy.

If there is no urgency to purchase or if it is possible to wait for the delivery of the medicine from several days to a week, the modern client will prefer an online pharmacy. People retirement age, especially those living close to hospitals, clinics and other healthcare facilities, will choose interhospital pharmacies.

All listed types of pharmacies differ from each other. different amount functions. Most functions in the pharmacy, the least - in the pharmacy kiosk.

The business plan for opening a pharmacy is described in the video.

Selection of premises and equipment, requirements for them

Any pharmacy, even a private one, is a healthcare facility. The purpose of the pharmacy is to provide citizens with medicines and medical supplies.

The requirements for the premises of pharmacies are set out in the draft "Sanitary and epidemiological requirements for pharmacy organizations and organizations for the wholesale trade of medicines for medical use."

Internal layout:

• shopping room,
• premises where medicines are produced
• storage room for stocks of medicines
• room for the production of distilled water,
• washing,
• manager's office,
• staff room,
• toilet room,
• locker room.

In addition, pharmacies must be connected to water supply, sewerage, electricity and central heating.

What is required to open?

Now let's look at what is needed to open a pharmacy, namely what documents, permits, licenses.

To get "go-ahead" from Rospotrebnadzor you will need:

1. Application of the established form.
2. Citizen's passport.
3. TIN certificate.
4. Certificate of registration of a legal or natural person.
5. Extract from USRN.
6. Lease agreement or ownership of the premises.
7. Explication.
8. BTI plan.
9. Laundry agreement.
10. Agreement for disinfection of the premises.
11. Agreement on the disposal of used fluorescent lamps.
12. Agreement on medical examination of personnel.
13. Medical books of employees.
14. Measurements of the microclimate and illumination of the room.
15. Production control plan.

The following documents are required to obtain a fire service permit:

1. Registration certificate.
2. Documents confirming the availability of funds fire protection and alerts.
3. Fire safety declaration.
4. Wire insulation resistance measurements
5. Pharmaceutical license obtained from Roszdravnadzor.

It will take thirty to forty days to issue a license required in accordance with the requirements of the Federal Law “On Licensing Certain Types of Activities” and the “Regulations on Licensing Pharmaceutical Activities”.

Criteria for selecting personnel for a pharmacy

The staff is what keeps the success of any business. For a pharmacy, it is desirable to select people with higher medical or pharmacological education.

This is necessary so that the pharmacy staff can correctly give advice on the choice of a particular drug, explain the conditions for using the drug.

A pharmacist in a pharmacy should know which drug will help against which disease, understand its analogues and synonyms. In addition, the pharmacy staff should be sociable, polite and friendly to visitors, not to forget that many pharmacy customers may feel unwell and be sensitive when discussing diseases.

In addition, personnel must be strictly disciplined and internal order. The pharmacist must stimulate sales: such a simple move as offering a hematogen bar for change will allow you to sell a large amount of this product.

Procurement of medicines and selection of suppliers

The purchase of medicines for a pharmacy is possible from a single and from many suppliers. The second option is preferable, since suppliers, competing with each other, will strive to maximize the interest of the owner of the pharmacy business.

What you need to know when choosing a drug supplier for your pharmacy?

It is necessary to have information about the suppliers available in the city. This is not difficult to do with the Internet.

A lot of information can be found on specialized forums. There you can find out, for example, whether a given supplier has problems with defects or certificates, how easy and convenient negotiations are, whether applications are accurately formed, how often errors occur in accompanying documents.

Compliance with delivery dates is another important criterion for choosing a supplier.

In addition to medicines, pharmacies can sell special foods or cosmetics. Pharmacies often also sell medical equipment - thermometers, blood pressure devices or glucometers, which are so necessary for patients diabetes. All these medical and related products bring in a good income, since many medicines have surcharges strictly established by the state, but “by-products” do not.

Subsequently, having started working with suppliers, it is recommended to keep a rating of suppliers.

Profitability of the pharmacy business, ways of development and promotion

Today in our country there are approximately 2,400 inhabitants per pharmacy. This is quite enough to talk about the good profitability of this business.

The pharmacy business is sometimes called a “business for life”, this project is long-term, it can be passed on not only to children, but also to grandchildren. Medications- as food is essential, and being healthy today is fashionable.

According to research by marketers, the pharmacy business pays off the investment in the first two years, then it goes “to zero” for another year or two, and only then, after 4 years, does it begin to bring good profit.

The competition in the pharmacy market is great, so it will be difficult to stay afloat alone - you need a pharmacy chain. This will be the further progress of the business.

In the future, you should think about promoting your pharmacy point. Advertising placed on public transport surfaces or banners will not be appropriate here.

One point is a pharmacy within walking distance, a person will not go to it through the whole city. Therefore, the main consumer is a resident of a residential area located in the neighborhood.

But, we repeat, the competition in this market is great, so not one, but two or three or four pharmacies can be located within walking distance. It is important to be the best - to work competently with suppliers so that the necessary drugs are available, and the finished ones arrive as quickly as possible.

A person should not leave empty-handed. You can hold promotions, for example, on disastrous days of the week, announce discounts on the best-selling positions.

How much does it cost to open a pharmacy from scratch and franchise

IN this issue a lot depends on the room. The rented area will cost less than the purchased property.

But here everything depends on the requirements that the legislation imposes on the pharmacy business. It is important to take into account such parameters as illumination, ceiling height, the size of the leased area, the presence of a sanitary block.

The necessary premises that meet the requirements can eventually be found, but will be far from the places of accumulation of potential buyers and their traffic. Again, you will have to invest in repairs and equipment.

And there are no guarantees that in six months the landlord will not ask the entrepreneur who has just started his activity to “exit”.

If it is decided to buy or build premises, then, despite high cost, pluses here much more. Firstly, your own premises will still pay off.

In addition, it is a guarantee that the pharmacy will remain in the same place in twenty years. In extreme cases, for example, when changing the place of residence, it can be sold or rented out.

In the case of building your own trading pavilion, you can place it in the most accessible place, of course, with the permission of the administration. And already at the construction stage, take into account all the requirements for the pharmacy.

The cost of buying or building a room depends on the specific locality.

The second significant part of the expenses is the purchase of equipment, goods, furniture and other expenses for opening. On average, in locality with half a million inhabitants, these costs amount to about 2,000,000 rubles.

Plus the cost of rent is about 80,000 rubles per month. In the case of purchasing premises in the property, the cost of opening the premises must be added to the cost of the purchased premises.

In fairness, it should be noted that a pharmacy is usually a business for entrepreneurs with experience and financial capabilities. It is difficult for newcomers to the pharmacy business.

It is necessary in a short time to learn many business processes, work with suppliers and personnel, master marketing and promotion. But if you want to open a pharmacy and difficulties do not scare you, you can make your life a little easier by opening a franchise pharmacy.

Its obvious advantages:

• the initial investment is much less than when opening a pharmacy on your own, especially when the franchisor offers a turnkey solution and independently selects the premises, concludes a lease agreement, makes repairs and obtains a license.
• Recognizable brand and logo.
• Help and support in organizing and running a business.
• Discounts on the purchase of goods and the return of unsold medicines.
• Minimization of advertising costs.
• Consultations in the selection of personnel and further work with him.
• The risk of failure is much lower.
• More short term payback, from six months to one year.

Typically, the price of a well-known pharmacy franchise starts from two and a half to ten million rubles. At the same time, the franchisor, as a rule, guarantees a payback of up to one year with strict compliance with all franchise conditions.

How to open a pharmacy can be found in the video.

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