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How to open a pharmacy without pharmaceutical education? Business at a pharmacy kiosk in the village

The pharmacy business is among the most profitable species activities after the sale of alcohol and food. Aspiring entrepreneurs are attracted to this business area, but before starting it, you need to know how much it costs to open a pharmacy from scratch.

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Relevance

The relevance of the business is due to the following:

1. High and growing demand for medicines and complementary products. It is associated with poor ecology, consumption of low-quality food, stress, unhealthy lifestyle, a person's special attention to their health, etc. The vast majority of the world's population needs medicines.
2. Demand for products sold in pharmacies exceeds supply both in Russia and Ukraine. Since the market is not saturated, it can be penetrated and successfully operated.
3. High profitability and profitability of the business (at the level of 20 percent).

Opening a pharmaceutical business from scratch is relevant for a doctor, pharmacist or any other person who wants to do it and has initial capital.

Types of pharmacies

All Russian pharmacies can be divided into three types:

• pharmacy;
• pharmacy kiosk (pharmacy branch);
• pharmacy (pharmacy branch).

Ministry of Health Russian Federation issued order N 553n (dated June 27, 2010) "On approval of the types of pharmacy organizations." It defines the requirements and features of the functioning of all types of pharmacy organizations. The text of the order can be downloaded from the Internet.

According to the order, a pharmacy enterprise can be of three types:

• selling finished dosage forms;
• With own production;
• with its own production and with the right to manufacture aseptic products.

The main difference between the types of pharmacies is the list of medicines allowed for sale. For example, only a pharmacy can sell prescription drugs. You cannot buy narcotic, psychotropic and poisonous drugs in small kiosks/points.

To start a pharmacy from scratch, an entrepreneur will need to initially create a general pharmacy organization. This situation is explained by the fact that kiosks and points are a kind of structural units related to the pharmacy store. According to businessmen, kiosks pay off faster, they should be opened for business development in the future, but first a head pharmacy is organized.

All pharmacies can be divided into three types:

1. Discounter. Here, a limited range of goods is offered for sale, which is most in demand, from a low price category. Such establishments are located in busy places, for example, near public transport stops and roads, in residential areas. Also discounters will be relevant in countryside.
2. Pharmacy with an average range of goods. This type of establishment is very popular among businessmen. They are opened both in the city center and in areas of mass residence of people.
3. Large pharmacies. There is a rich selection of basic and related medicinal products (from 7,000 items) on showcases. For convenience, several counters equipped with cash desks are organized in the trading floor. This business format provides for the possibility of open display of products. Traditionally, such stores are located in the city center.

A private pharmacy can be made "closed" or "open". The first option involves displaying products on a showcase behind glass, without direct access for buyers. The second option is reminiscent of a supermarket, where everyone can pick up a thing, choose the right one and take it to the checkout. An open display of goods attracts buyers with the opportunity to carefully look at the goods, read the instructions, etc.

"Open" pharmacies allow you to make a profit of 20-30 percent more than "closed" ones. At the same time, it is important that the institution is located in a place with high traffic (at least 10,000 people a day). A novice businessman is advised to choose a more reliable and safe form of organizing a business - a “closed” pharmacy. In such a situation, the likelihood of theft of goods will be minimized.

An electronic store differs from a traditional pharmacy in that a website acts as a trading floor in the network. To advise customers of the online store, an online assistant must be set up that can work at home.

Description and analysis of the market

Characteristics and trends of the Russian pharmaceutical market:

• the market has a high social significance;
• over the past ten years, the average annual growth rate of retail sales medical and related products exceeded 8 percent;
• the largest Russian pharmacy chains - Rigla, Apteki 36.6;
• in 2016, the capacity of the pharmaceutical market amounted to approximately 1,127 billion rubles (or 5.3 billion packs);
• the share of consumer spending in the market is 68.8 percent, the state segment is 31.2 percent;
• at the end of 2016, there were 17,133 pharmacies in the Central Federal District, where average check is 488.2 rubles;
• in 2016, compared to 2015, the number of pharmacies increased by 4 percent and amounted to 60.2 thousand pharmacies;
• the largest part of pharmacies are local establishments (55.44 percent);
• the average revenue of one pharmacy per month at the end of 2016 was 1,776,000 rubles.

Structure of the pharmaceutical market in 2016 The number of pharmacy organizations in Russia at the end of 2016 and the average check Number of pharmacies in 2015-2017 Dynamics of indicators of the Russian pharmacy segment in 2016

Characteristics and trends of the Ukrainian pharmaceutical market:

• in 2016, sales of medicines, medical devices, dietary products and cosmetics amounted to UAH 60 billion (or 1.6 billion packages);
• there is a market growth in monetary terms by 21.9 percent, and in kind - 5.7 percent;
• goods of foreign manufacturers are mainly sold on the market;
• the average cost of one package of goods in a standard "pharmacy basket" in 2016 was UAH 37.7;
• the five largest distributors occupy 89.4 percent of the market (BaDM, Optima-Pharm, Venta, FARM CO, Pharmplanet).

The target audience

Characteristic target audience pharmacy organization:

• predominantly pharmacies are visited by women with children (men make up about 30 percent of pharmacy visitors);
• more than half of the clients belong to the category of employees and pensioners;
• the average age of visitors is 30–55 years;
• income levels range from low to high.

Competitive advantages

Competitive advantages of a successful pharmacy:

• a location convenient for customers of a pharmacy store;
• speed of service, lack of queues due to the organization of several workplaces equipped with cash registers;
• convenience of product selection due to the efficient use of retail space;
• a wide range, designed for visitors with different incomes;
• convenient mode of operation;
• high culture of service;
• the competence of sellers, they must be able to give advice and answer the client's question about a particular product;
• comfort and friendly atmosphere;
• Possibility of home delivery;
• the possibility of paying for goods in cash and non-cash methods;
• discount cards and bonus system;
• discounts for pensioners and some other categories of visitors;
• smart pricing policy.

Advertising campaign

To get the most out of an advertising campaign, it should be launched about a month before the pharmacy opens.

It should include the following activities:

• accommodation advertisements online at city forums and sites related to health and treatment of various diseases;
• adding information about the company to pharmacy catalogs;
• advertising in social networks;
• placement of information about the pharmacy in local print media;
• distribution of leaflets with an invitation to visit a pharmacy and make a purchase at a discount;
• creation of a corporate website or online store;
• development of a loyalty program (for example, discounts for older people, regular customers, etc.);
• development of pricing policy, it is important not to make prices higher than those of direct competitors.

In addition to the above actions, the entrepreneur must order:

• bright individual sign;
• shield pointer;
• business cards;
• discount cards.

The design of the trading floor, shop windows, signboards, staff uniforms, etc., must be kept in the same style. Here it is important to give Special attention branding. Practice shows that a well-thought-out brand helps to increase customer loyalty and trust in a pharmacy organization.

Step-by-step instructions for opening

Step-by-step instructions will allow a novice entrepreneur to understand where to start opening a pharmacy:

1. Make a business plan from scratch with calculations.
2. Analyze the real estate market for selection best place under the organization of a trading point.
3. To conclude long-term contracts rent.
4. Legalize the activities of the company.
5. Implement branding.
6. Develop a pharmacy design project.
7. Renovate the premises.
8. Hire staff.
9. Negotiate with suppliers and conclude contracts with them for the supply of goods.
10. Purchase commercial equipment and install it.
11. Obtain permits that will allow you to open your own business.
12. To purchase goods and its subsequent display on showcases.
13. Run an advertising campaign.
14. Run a pharmacy.

Documentation

The main issues that should be resolved in the process of legal registration of pharmacy activities:

1. Choose the legal form. In this area of ​​business, an individual entrepreneur or LLC is usually registered. If in the future it is planned to expand the business to a pharmacy chain, then it is better to immediately register a legal entity. Also, the IP form is allowed to be registered only by those entrepreneurs who have a pharmaceutical education. A doctor can open his own pharmacy, but for this he will need to improve his qualifications in the field of pharmacy.
2. Choose the form of taxation. It will be more profitable for a businessman to work according to a simplified system, according to the scheme of income "minus" expenses, 15 percent.
3. Complete the procedure for obtaining a license from the Ministry of Health. Having prepared the package required documents, it will not be very difficult for an entrepreneur to issue it.
4. Go through the approval process oversight bodies to open a pharmacy. A positive conclusion must be issued by inspectors of the Sanitary and Epidemiological Station, Rospotrebnadzor and the Fire Service. The requirements for the sanitary regime of Russian pharmacy organizations are established in the instructions for the order of the Ministry of Health No. 309 (dated 10/21/1997).
5. Select codes according to the classifier of types of economic activity.

When registering, the following details are indicated:

• code 47.73 "Retail sale of medicines in specialized stores (pharmacies)";
• code 47.74 "Retail sale of products used for medical purposes, orthopedic products in specialized stores";
• code 47.75 "Retail sale of cosmetic and personal hygiene products".

A pharmaceutical license in both Russia and Ukraine is issued for five years.

To open a pharmacy and obtain a license in Russia, the following documents are required:

• application for a license;
• company registration certificate;
• certificate confirming tax registration;
• expert opinion from Rospotrebnadzor, Fire and Sanitary and Epidemiological Service;
• copies of diplomas of medical / pharmaceutical education (higher or secondary), pharmaceutical certificates and health records of employees and the head of the pharmacy;
• certified copies of documents confirming the length of service in the specialty individual entrepreneur or a pharmacy manager;
• contracts with organizations that carry out medical examinations of employees, cleaning the premises, disinfecting them, removing waste, cleaning overalls, cleaning ventilation;
• a lease agreement for the premises or a document confirming the ownership of it;
• a plan-scheme of the premises from the Bureau of Technical Inventory (BTI);
• documents for the equipment used.

It will take about two months to collect and process the necessary documents.

The video describes the key points of the process of obtaining a pharmaceutical license. Filmed by the channel: "Anton Smirnov".

List of papers for starting a business in Ukraine:

• BTI drawings (copies);
• a copy of the diploma of a pharmacist legal entity;
• extract from the Unified State Register;
• statistics help;
• an application for a license;
• information about the material and technical base and specialists (certified by the business entity);
• certificates confirming that the main personnel have no mental disorders, drug and alcohol addictions;
• a certificate confirming the absence of an outstanding or unexpunged conviction (for crimes of medium and special gravity related to drug trafficking);
• permission of the Ministry of Internal Affairs to use the selected premises for a pharmacy;
• permission from the SES to use the premises (it must comply with the requirements of current sanitary standards).

Since the second half of 2012, obtaining a license to open a pharmacy in Ukraine does not require a pharmacy organization passport.

Room and design

Requirements for the location of the pharmacy organization and premises:

• high traffic of potential buyers, a sleeping area is best suited;
• a small number, or complete absence, of pharmacy organizations in the proposed area for the location of the outlet;
• location near roads and public transport stops;
• convenient approach and entrance (preferably with parking);
• the premises should not be housing stock Houses;
• an area on the ground floor (for example, in a residential building) with an individual exit from the trading floor is suitable;
• when placing a pharmacy in a shopping center, at a hotel, railway station or airport, a separate exit from the trading floor is not required;
• small pharmacies and kiosks are best placed on the territory of clinics, hospitals, large hypermarkets, etc .;
• availability of communications: electricity, heating, sewerage, water supply and ventilation.

The minimum standards for the areas of pharmacy organizations located in Russia:

Types of pharmacy organizations	Room area	Industrial premises	Commercial and administrative premises	Premises for sanitary facilities
	75	60	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants over 1,000,000 people)	69	54	13	2
	70	55	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 500,000 to 1,000,000 people)	64	49	13	2
	65	50	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 100,000 to 500,000 people)	59	44	13	2
	60	45	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants from 10,000 to 100,000 people)	54	39	13	2
	55	40	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	49	34	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants over 10,000)	45	30	13	2
Pharmacy point that does not sell narcotic, psychotropic and other drugs (number of inhabitants over 10,000 people)	39	24	13	2
Pharmacy selling narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	43	28	13	2
Pharmacy that does not sell narcotic, psychotropic and other drugs (number of inhabitants up to 10,000 people)	37	22	13	2
Independent pharmacy kiosk (number of inhabitants over 10,000 people)	35	20	13	2
Independent pharmacy kiosk (number of inhabitants up to 10,000 people)	33	18	13	2
pharmacy store	35	20	13	2

Production space means:

• shopping room;
• room for receiving and unpacking products;
• storage room (warehouse).

If the pharmacy provides own production medicines, additional space for the production workshop will be required.

Requirements for pharmacies in Ukraine:

• distribution of the area of ​​the pharmacy premises: trading floor, production and service room, bathroom;
• area of ​​a city pharmacy - at least 50 square meters, in settlements - 40 square meters, and in villages - 30 square meters;
• the minimum area of ​​the trading floor in cities and towns is at least 18 square meters, and in villages - 10 square meters;
• minimum storage area medicines in cities and towns - at least 10 square meters, and in villages - 6 square meters;
• the minimum area of ​​a room for staff in cities and towns is at least 8 square meters, and in villages - 4 square meters;
• the minimum area of ​​a pharmacy point is not less than 18 square meters;
• the minimum area of ​​a city pharmacy kiosk is not less than 21 square meters, and a rural or settlement one is 8 square meters.

Equipment and inventory

An example of equipping a pharmacy selling finished dosage forms in a Russian city with a population of 600,000 people.

Name	Approximate prices in rubles
Commercial equipment (showcases, racks, counters, etc.)	200 000
Shelving with drawers for storing medicines	50 000
Cash registers (two pieces)	50 000
Software for electronic accounting	70 000
Safe-refrigerator for storage of narcotic/psychotropic substances	100 000
Pharmaceutical refrigerator (two pieces)	80 000
Medical freezer	60 000
Fire alarm equipment	10 000
Security alarm equipment	30 000
Ventilation system	25 000
Sensors measuring temperature and humidity	5 000
office equipment	40 000
Furniture for administrative and utility rooms	60 000
Other equipment and inventory	40 000
Total:	820 000

Equipping a pharmacy will cost the entrepreneur about 820 thousand rubles.

Commercial equipment - 200,000 rubles higher or secondary pharmaceutical education (medical education is possible, but with additional education that allows you to work in a pharmacy with medicines);

3+ years of experience in the pharmaceutical industry for an executive/manager with higher education and five years - with secondary vocational education;

assortment knowledge;

sociability;

discipline;

goodwill;

attentiveness;

honesty;

grammatically correct speech;

accuracy with the goods;

responsibility;

courtesy with the client;

the ability to give qualified advice;

no criminal record;

neat appearance.

It is beneficial to outsource accounting. Thus, the entrepreneur will save money on the absence of the need to organize and equip the workplace for a permanent accountant and his salary.

Financial plan

To determine how much open a pharmacy from scratch a number of factors must be taken into account:

• type of pharmacy organization to be opened;
• area of ​​the room;
• location;
• average permeability, etc.

Initial data for approximate calculations of the financial plan:

• opening a pharmacy selling finished dosage forms;
• location: Russian city with a population of about 600 thousand people, a densely populated residential area;
• the premises are taken on a long-term lease;
• room area - 75 square meters;
• LLC registration;
• number of staff - 3 people.

Starting investments

Sample start-up investment for opening a pharmacy.

Expenditures	Estimated prices in rubles
Registration of a legal entity, obtaining permits and licenses	50 000
Room rent (for three months)	120 000
Branding and room design	30 000
Premises renovation	200 000
Purchase and installation of pharmacy equipment	820 000
Purchase of products	2 000 000
Advertising campaign	50 000
Insurance	30 000
Other costs	30 000
Total	3 330 000

Recurring costs

Pharmacy monthly expenses.

Expenditures	Approximate prices in rubles
Rent	40 000
Supplementation of the range	1 300 000
Utility costs	10 000
Staff salaries with deductions	150 000
Consumables	5 000
Security	10 000
Marketing	5 000
other expenses	5 000
Total

Income

Pharmacy income is calculated based on the following data:

• average check - 450 rubles;
• the number of visitors who made purchases - 150 people per day;
• average markup - 20 percent;
• The pharmacy is open seven days a week.

The average daily income will be 63,000 rubles, monthly - 1,890,000 rubles. Thus, the pharmacy will bring profit at the level of 365 thousand rubles per month (excluding taxes). The business is very profitable, its profitability is about 20 percent.

Risks and payback

The pharmacy business is sensitive to the following risks:

• an unfavorable location for opening a pharmacy (for example, insufficient demand for medicines in a rural pharmacy);
• a large number of direct competitors;
• overcharging the rent;
• increase in prices for goods from suppliers;
• damage to products due to improper storage or power outages;
• negative customer reviews about pharmacy service and product quality;
• the risk of purchasing counterfeit goods;
• fluctuations in the exchange rate, this may adversely affect the cost of imported medicines;
• theft of goods by staff;
• changing the provisions of regulations governing the sale of medicines.

Business pitfalls can affect the planning and payback of the idea of ​​​​opening a pharmacy. Invested in business cash should be returned to the entrepreneur in about 10-14 months.

The pharmacy business appeared when people invented medicines. A person wants to live longer, be healthy and beautiful. Understanding this, many businessmen are thinking about creating a pharmacy business, correctly counting on a good regular profit. However, in order to open the doors of a pharmacy for a visitor, it is necessary to take into account many nuances.

So how do you open a pharmacy? We provide step by step instructions below.

Getting Started: Preparing a Business Plan

There are three options for resolving the issue with a business plan.

Franchise "SOVIET PHARMACY" - more than 185 pharmacies in Russia

The first is to write it yourself. IN this case it is necessary to thoroughly understand the specifics of this type of activity.

Second - download ready business plan in the Internet. This is not the most reliable option for those who are ready to invest a lot of money in opening a pharmacy.

And the third is to contact a consulting firm, whose specialists will literally “live” on this issue for money and, as a result, will issue a fully working tool that causes great confidence in potential investors.

Regardless of the option chosen, a pharmacy business plan should cover the following issues:

1. Rationale for the expediency of opening a pharmacy.
2. The amount of investment for opening a pharmacy and the payback period.

Key points:

1. Range.
2. Average number of shoppers per day.
3. Trade markup.
4. Required investment.
5. Number of staff.
6. Operating mode.
7. Start of activity.

Activity registration

Who can open a pharmacy? This question is answered by the Federal Law "On the Circulation of Medicines".

Such an opportunity is available both for an individual entrepreneur who has a diploma of a pharmacist or a pharmacist, and for the owner of an LLC, OJSC or CJSC.

In this case, pharmaceutical education is not necessary for the business owner, but you will have to hire a manager with the appropriate diploma.

OKVED data is suitable for opening a pharmacy:

1. 3 Retail sale of pharmaceutical and medical products, cosmetics and perfumery products.
2. 31 Retail sale of pharmaceutical products.
3. 32 Retail sale of medical and orthopedic products.
4. 33 Retail sale of cosmetics and perfumes.

What are pharmacies?

The next document that will be required to open a pharmacy is the Order of the Ministry of Health and Social Development "On approval of types of pharmacy organizations".

It defines and classifies the types of pharmacies:

Which pharmacy to choose as own business? It is best to look at this question through the eyes of your customers.

The choice of a pharmacy is influenced by its territorial accessibility, the range of medicines, the availability of prescription drugs, the possibility of delivery and the discount policy of the pharmacy. If a prescription-only drug is needed, the consumer will go to a regular pharmacy.

In the absence of the urgency of the acquisition or the possibility of waiting for the delivery of the medicine from several days to a week, the modern client will prefer an online pharmacy. People retirement age, especially those living close to hospitals, clinics and other healthcare facilities, will choose interhospital pharmacies.

All listed types of pharmacies differ from each other. different amount functions. Most functions in the pharmacy, the least - in the pharmacy kiosk.

The business plan for opening a pharmacy is described in the video.

Selection of premises and equipment, requirements for them

Any pharmacy, even a private one, is a healthcare facility. The purpose of the pharmacy is to provide citizens with medicines and medical supplies.

The requirements for the premises of pharmacies are set out in the draft "Sanitary and epidemiological requirements for pharmacy organizations and organizations for the wholesale trade of medicines for medical use."

Internal layout:

• shopping room,
• premises where medicines are produced
• storage room for stocks of medicines
• room for the production of distilled water,
• washing,
• manager's office,
• staff room,
• toilet room,
• dressing room.

In addition, pharmacies must be connected to water supply, sewerage, electricity and central heating.

What is required to open?

Now let's look at what is needed to open a pharmacy, namely what documents, permits, licenses.

To get "go-ahead" from Rospotrebnadzor you will need:

1. Application of the established form.
2. Citizen's passport.
3. TIN certificate.
4. Certificate of registration of a legal or natural person.
5. Extract from USRN.
6. Lease agreement or ownership of the premises.
7. Explication.
8. BTI plan.
9. Laundry agreement.
10. Agreement for disinfection of the premises.
11. Agreement on the disposal of used fluorescent lamps.
12. Agreement on medical examination of personnel.
13. Medical books of employees.
14. Measurements of the microclimate and illumination of the room.
15. Production control plan.

The following documents are required to obtain a fire service permit:

1. Registration certificate.
2. Documents confirming the availability of funds fire protection and alerts.
3. Fire safety declaration.
4. Wire insulation resistance measurements
5. Pharmaceutical license obtained from Roszdravnadzor.

It will take thirty to forty days to issue a license required in accordance with the requirements of the Federal Law “On Licensing Certain Types of Activities” and the “Regulations on Licensing Pharmaceutical Activities”.

Criteria for selecting personnel for a pharmacy

The staff is what keeps the success of any business. For a pharmacy, it is desirable to select people with higher medical or pharmacological education.

This is necessary so that the pharmacy staff can correctly give advice on the choice of a particular drug, explain the conditions for using the drug.

A pharmacist in a pharmacy should know which drug will help against which disease, understand its analogues and synonyms. In addition, the pharmacy staff should be sociable, polite and friendly to visitors, not to forget that many pharmacy customers may feel unwell and be sensitive when discussing diseases.

In addition, personnel must be strictly disciplined and internal order. The pharmacist must stimulate sales: such a simple move as offering a hematogen bar for change will allow you to sell a large amount of this product.

Procurement of medicines and selection of suppliers

The purchase of medicines for a pharmacy is possible from a single and from many suppliers. The second option is preferable, since suppliers, competing with each other, will strive to maximize the interest of the owner of the pharmacy business.

What you need to know when choosing a drug supplier for your pharmacy?

It is necessary to have information about the suppliers available in the city. This is not difficult to do with the Internet.

A lot of information can be found on specialized forums. There you can find out, for example, whether a given supplier has problems with defects or certificates, how easy and convenient negotiations are, whether applications are accurately formed, how often errors occur in accompanying documents.

Compliance with delivery dates is another important criterion for choosing a supplier.

Apart from medicines pharmacies may sell special nutrition or cosmetic preparations. Pharmacies often sell and medical equipment- thermometers, blood pressure devices or glucometers, so necessary for patients diabetes. All these medical and related products bring in a good income, since many medicines have surcharges strictly established by the state, but “by-products” do not.

Subsequently, having started working with suppliers, it is recommended to keep a rating of suppliers.

Profitability of the pharmacy business, ways of development and promotion

Today in our country there are approximately 2,400 inhabitants per pharmacy. This is quite enough to talk about the good profitability of this business.

The pharmacy business is sometimes called a “business for life”, this project is long-term, it can be passed on not only to children, but also to grandchildren. Medications - like food - are essentials, and being healthy today is fashionable.

According to research by marketers, the pharmacy business pays off the investment in the first two years, then it goes “to zero” for another year or two, and only then, after 4 years, does it begin to bring good profit.

The competition in the pharmacy market is great, so it will be difficult to stay afloat alone - you need a pharmacy chain. This will be the further progress of the business.

In the future, you should think about promoting your pharmacy point. Advertising placed on public transport surfaces or banners will not be appropriate here.

One point is a pharmacy within walking distance, a person will not go to it through the whole city. Therefore, the main consumer is a resident of a residential area located in the neighborhood.

But, we repeat, the competition in this market is great, so not one, but two or three or four pharmacies can be located within walking distance. It is important to be the best - to work competently with suppliers so that the necessary drugs are available, and the finished ones arrive as quickly as possible.

A person should not leave empty-handed. You can hold promotions, for example, on disastrous days of the week, announce discounts on the best-selling positions.

How much does it cost to open a pharmacy from scratch and franchise

IN this issue a lot depends on the room. The rented area will cost less than the purchased property.

But here everything depends on the requirements that the legislation imposes on the pharmacy business. It is important to take into account such parameters as illumination, ceiling height, the size of the leased area, the presence of a sanitary block.

The necessary premises that meet the requirements can eventually be found, but will be far from the places of accumulation of potential buyers and their traffic. Again, you will have to invest in repairs and equipment.

And there are no guarantees that in six months the landlord will not ask the entrepreneur who has just started his activity to “exit”.

If it is decided to buy or build premises, then, despite high cost, pluses here much more. Firstly, your own premises will still pay off.

In addition, it is a guarantee that the pharmacy will remain in the same place in twenty years. In extreme cases, for example, when changing the place of residence, it can be sold or rented out.

In the case of building your own trading pavilion, you can place it in the most accessible place, of course, with the permission of the administration. And already at the construction stage, take into account all the requirements for the pharmacy.

The cost of buying or building a room depends on the specific locality.

The second significant part of the expenses is the purchase of equipment, goods, furniture and other expenses for opening. On average, in locality with half a million inhabitants, these costs amount to about 2,000,000 rubles.

Plus the cost of rent is about 80,000 rubles per month. In the case of purchasing premises in the property, the cost of opening the premises must be added to the cost of the purchased premises.

In fairness, it should be noted that a pharmacy is usually a business for entrepreneurs with experience and financial capabilities. It is difficult for newcomers to the pharmacy business.

It is necessary in a short time to learn many business processes, work with suppliers and personnel, master marketing and promotion. But if you want to open a pharmacy and difficulties do not scare you, you can make your life a little easier by opening a franchise pharmacy.

Its obvious advantages:

• the initial investment is much less than when opening a pharmacy on your own, especially when the franchisor offers a turnkey solution and independently selects the premises, concludes a lease agreement, makes repairs and obtains a license.
• Recognizable brand and logo.
• Help and support in organizing and running a business.
• Discounts on the purchase of goods and the return of unsold medicines.
• Minimization of advertising costs.
• Consultations in the selection of personnel and further work with him.
• The risk of failure is much lower.
• More short term payback, from six months to one year.

Typically, the franchise price of a well-known pharmacy starts from two and a half to ten million rubles. At the same time, the franchisor, as a rule, guarantees a payback of up to one year with strict compliance with all franchise conditions.

How to open a pharmacy can be found in the video.

In contact with

Here we will consider an article on how to open a pharmacy, what you need for this, how much it costs to open and an example of a business plan for this business.

The pharmacy business is growing every year and is gaining more and more momentum. People continue to get sick as before, the cost of foreign and domestic medicines increases, people take care of their health and use prophylactic drugs, big role play all sorts of advertising campaigns. The average pharmacy checks contain quite impressive sums, medicines have, on average, two years of expiration date. These factors influence the fact that pharmacies can be called a profitable business.

The modern market is widely filled with pharmacies, but if you approach it constructively, you can open a pharmacy from scratch near shopping center, metro stations, medical institutions and other buildings of mass congestion of the population. Take care of the design of the room, beautiful glass showcases, professional employees, and do not forget about feasible advertising, signs, name and reasonable prices.

Business plan - ready-made example

We present to you for free finished example pharmacy business plan to help you get started. The price range for opening this business varies within 20 thousand dollars - a pharmacy and 1 million dollars. - network of pharmacies.

Very often the price is too high, the seller wants to recoup all his investments and receive income. A profitable purchase comes down to finding a reliable consultant who knows this business. When buying a pharmacy, you must first of all choose a favorable location so that there are effective connections with suppliers. Also important is the renovation of the premises, advertising, staff. As you can see buy good business resource is quite difficult. Can it be easier to organize a pharmacy business from scratch? This will also be quite problematic if you do not own all the pitfalls of this case, and you also need knowledge in the field of taxation, registration issues, and so on.

If you properly organize your pharmacy business and plan, then the estimated income will be 3000-15000 dollars per month.

How to open from scratch

So, consider the information on how to open a pharmacy from scratch.

Planning for future activities

For profitable activities, you need to have a good understanding of the specifics of the pharmacy business. So, there are pharmacy kiosks, points, ordinary, pharmacies in the form of mini-markets or a network. There are also distinctions in the assortment, for example, it is possible to sell only medicines, it is possible to sell medical and children's cosmetics, healthy eating, products for diagnostics and more. By law, only pharmacies and points are allowed to sell prescription drugs, so you need to initially decide on the form of the institution and the range of drugs. And also, a working pharmacist must be experienced in pharmacy activities.

Opening a pharmacy in the shortest possible time

The choice of premises, repairs, equipment, staff - these components depend on you and, if desired, everything can be organized in a month. But most long period at the beginning of the activity is obtaining a license for a pharmacy. The chain is long and tiring: the local licensing commission, Moscow, federal, plus the conclusions of the SES and firefighters. It can take about two months to receive all notifications, permits and licenses, and for an inexperienced person up to six months.

Favorable location is the key to success

As already mentioned, for a large attendance of customers, it is necessary to choose the location of the pharmacy successfully, i.e. place of large crowds of people. These can be metro stations, large housing estates, shopping and medical centers, bus stops, and so on.

Please note that the success of this case depends 50% on the location of the pharmacy, 30% on the employees of your institution, 10% on competition, the rest - advertising and pricing - on you or the head of the pharmacy.

Team

It is impossible to have good money without a well-coordinated team. Everyone should have one goal. You need to create favorable conditions for work from a pharmacist to a cleaner. Let people go to work in a pharmacy with pleasure. Organize corporate parties, bonuses, employees should have good pay. Compared to 2001, the salary of pharmacists increased by 80%. Personnel must have appropriate education, work experience is desirable.

A wide range of

Constantly expand the range of products offered in the pharmacy you have opened. Let you have foreign and proven domestic counterparts on the shelves. Also type cosmetical tools, healthy and baby food, mineral water, herbal teas and more.

Computer equipment and other for the pharmacy business

For fast and high-quality customer service of your pharmacy, you need to optimize the workplace computer programs. Thanks to which, you can quickly track the order, its availability, apply discount programs, see the release of funds for new purchases, and so on.

Do not forget about refrigerators, appropriate furniture, air conditioners and other amenities for customers.

The price of the question - how much does it cost to open?

If you rent a pharmacy, the lion's share of the costs will be rent, the next item will be the cost of equipment. When renting, be sure to draw up a lease agreement for at least 4-5 years, because the payback of the project is 2-3 years.

Break-even activity is sales at the level of 20-25 thousand rubles a day, the rest is your profit. With success in business, the monthly turnover should be one million rubles.

A pharmacy with the repair of the premises will cost approximately 45-50 thousand dollars.

• Rent - from 5000 dollars
• Repair - 20000
• Trade and cash equipment - 12000
• Refrigeration equipment - 1000
• Software support - 3000
• Additional costs - 3000
• Permits - 5500
• Outdoor signs and other - 3000

How much does it cost to open a pharmacy? Total: 52,500 US dollars.

Also, you can order recruitment services and business consulting.

In this article, we answer the following questions:

• How to open a pharmacy store from scratch, how to prepare documents, choose equipment;
• Is it possible to open a pharmacy without a pharmaceutical education, how then to register a company;
• How much does it cost to open a pharmacy, and how much profit does it bring.

All pharmacy institutions in Russia are divided into three types: a pharmacy, a pharmacy kiosk and a point. You can read in detail the list of requirements and features of each type of work in the order of the Ministry of Health on the types of pharmacy organizations. Institutions of different types differ mainly in the list of drugs allowed for sale. For example, prescription drugs are only allowed to be sold in pharmacies. Also, in small points it is impossible to purchase poisonous and narcotic substances.

Important nuance- before you open a pharmacy from scratch, you will have to start directly with a general pharmacy organization. Kiosks and points are a kind of structural divisions that should belong to a pharmacy store. In practice, small kiosks pay off faster. But you can create them only after organizing a pharmacy.

Another classification of pharmacies - according to the type of permitted functions:

1. Dealing only with the sale of drugs;
2. Industrial pharmacy - manufacturing medicines;
3. Manufacture of aseptic preparations.

Price policy

Pricing partly depends on the location of the store. It is advantageous to have one of the three types of institutions listed below in the city.

Discounter. An institution with a limited range of the most popular medicines and low prices.

It makes sense to place in busy places in residential areas, near roads, near the subway and bus stops - where there are many people every day.

An institution with an average assortment and related hygiene and cosmetic products. The most common type, equally well suited for the central areas of the city, and for bedrooms.

Large organizations with the number of items from 7 thousand and great choice related products. In such an institution, vacations are carried out through several counters, open display of products is allowed. This increases sales by 20-30%.

This one should be located in the city center so that it is convenient for buyers to get there in search of rare medicines. Most of the clients are patients of central hospitals, numerous passers-by.

To open a pharmacy in a rural area, you should focus on big choice drugs (often there are only one or two such establishments in the village) and low prices. The competition here is small, you should be placed in the busiest places.

Medicines should not be overcharged, norms allowed by the state - 10-40%.

Who can open a pharmacy

The pharmacy business implies the presence of higher (HPE) or secondary medical education (in the field of pharmaceuticals) not only from the pharmacist and salespeople, but also from the manager.

A medical education of a different profile is suitable if the employee has additional education that allows him to work at medical aid points and distribute medicinal substances at retail.

At the same time, the head of the company must have work experience of three to five years. In the presence of malware, it is enough three years, for secondary education requires five years of experience.

What to do if you have found suitable employees, but you do not belong to the medical field? Is it possible to open a pharmacy without education? In this case, it is worth hiring a specialist who meets all the requirements, who will take on the responsibilities of managing the company in accordance with the employment contract.

Business registration

Below is step-by-step instruction how to open a pharmacy and properly prepare documents.

We register the business as an individual entrepreneur or LLC. For big company, planning to develop into a network, an LLC is better suited. This status gives more opportunities for the purchase of goods, the conclusion of contracts, increases the level of confidence in the company.

Suitable codes OKVED: 52.31- "Retail trade in pharmaceutical products", 52.12 – “Other retail sale in non-specialized stores”, and 52.32 – “Retail sale of medical goods and orthopedic products” and 52.33 - Retail trade in cosmetics and perfumery goods.

In addition, what other documents are needed to open a pharmacy:

• Company charter;
• Certificate of tax registration (obtaining TIN and KPP);
• Document from Rospotrebnadzor on compliance sanitary standards and permission from Rospozharnadzor. Before this, it will be necessary to prepare the retail space for inspections (the relevant order of the Ministry of Health is “On the sanitary regime of pharmacies”);
• Copies of certificates of education from staff, health books;
• Production control program (you can order the development in a special company).

The most difficult thing is to get the conclusion of the SES. In addition to arranging the premises in accordance with all conditions, the following contracts will be needed: for disinfection and disinfestation, disposal of waste containing mercury, garbage disposal, dry cleaning of employees' overalls, regular medical examinations for employees, and cleaning of the ventilation system.

How to get a license

To open a pharmacy kiosk from scratch, in parallel with the search for premises, you need to obtain a pharmaceutical license for your activity from the Ministry of Health. The cost of the license itself (state duty) is about $100, and the services of private firms for its design - about $ 1,300.

What a pharmacy must provide for a license:

1. A certificate of a specialist is required from the head of the institution;
2. Photocopies of documents on medical education from all employees, except for the cleaner. Workers need labor and health books;
3. Conclusions of SES and fire supervision;
4. Certificate of registration of a legal entity;
5. Document on the lease of premises for the store;
6. BTI plan;
7. Certificates for purchased equipment.

The entire list of permits and certificates is given in the order of the government of the Russian Federation No. 489. The license is issued for five years, after which it will have to be renewed.

Features of the location of the pharmacy

Ideal places where you can open a pharmacy are buildings on the first line (near roads and highways). The institution should be placed in a detached or in a residential building. It is more profitable to locate points and kiosks on the territory of hospitals and clinics, in large supermarkets. This will create a good demand for the most popular drugs among the flow of "casual" visitors: those who passed by, and did not come to you on purpose.

When opening an institution in the city center, it is important to maintain an adequate price level due to high competition. IN residential area raising prices slightly higher than those of competitors. Regular customers living nearby will visit the same establishment anyway for the sake of convenience.

Pharmacy store area

According to state standards, the minimum area of ​​the pharmacy is 65-70 square meters. For a kiosk and a point, there is enough space of 15-20 square meters. m. In our calculations, we focus on an institution with an area of ​​​​65 square meters. m in a residential area. Renting the premises will cost about $ 600 per month. Repair and preparation for inspections and launch of sales - in the region of $ 2000.

Features of the preparation of the premises

You can get acquainted with the list of requirements in the Industry standard developed by the government of the Russian Federation. What does it take to open a pharmacy?

• In the building, in addition to the trading area, a wardrobe, service bathroom and shower should be placed;
• Ancillary areas are required: for rest and lunch, reception, unpacking, sorting and storage of medicinal substances;
• Equipping fire, light and sound, burglar alarms;
• Availability of electricity, cold and hot water, heating, sewerage, ventilation;
• In the room where the drugs will be located, devices are needed that record the parameters of the air (mainly temperature and humidity);
• Floor covering - linoleum, ceramic tile. The floor must be insulated;
• Ceilings and walls are covered with materials suitable for permanent wet cleaning with special disinfectant solutions. For walls, a high coefficient of light reflection is also important.

Equipment and furniture

open a small outlet follows with the following set of equipment:

1. open shelving for medicines (7-8 pcs.), closed glass showcases (3-4 pcs.), counter - $ 800. Good and inexpensive manufacturers: Fabrik Art, Leomebel;
2. Closed cabinets for storing medicines (5-6 pcs.) - $ 550. Diacoms, Doctor Mebel, Uzumcu, Alvi, Vernipoll;
3. Pharmaceutical floor standing refrigerators with a glass door for storing conventional drugs (2 pcs.) - $ 1100-1200. Pozis, Enisey, AKG, Sanyo;
4. Medical freezer- 600-700 $. Pozis, VTS;
5. Safe thermostat for the storage of psychotropic and narcotic substances (burglary resistance class - third) - $ 2000. Labex, Valberg;
6. Computer– $500. Lenovo, ASUS;
7. Office furniture For utility rooms(table, chairs) - $ 300. Stoross, Felix, Prism;
8. Cash machine- 150-250 $. Orion, Mercury, Elwes-MK;
9. Program for electronic accounting – 1500 $.

This is the minimum set of what you need to open a pharmacy. The total cost of the equipment is about 8 thousand dollars.

Purchase of goods for sale

To get a good profit, you need to purchase from 2500-3000 items of products. Each medicine is required in an amount of at least 50 pieces. In addition, place related products on the trading floor ( wet wipes, contraceptives, creams, shampoos, baby food, diapers, herbal teas, dietary supplements, etc.) The initial purchase of products will require investments of $ 20,000.

Staff

You need to hire four people. This is a pharmacist manager, two sellers (for shift work), a cleaning lady. Accounting is outsourced. The most important figure is the pharmacist. This is an employee who forms the assortment of the store, controls the quality of work. The salary fund (together with the services of an accountant) will be $ 2500-3000 monthly.

Costs and profits

So, How much money do you need to open a pharmacy? Capital costs consist of the following items:

• Registration, preparation of certificates and permits - approximately $ 1700-1900;
• Payment of rent for three months in advance, repair and decoration - up to $ 4,000;
• Purchase of furniture, equipment and medicines - $ 28,000;
• Production of a signboard and pointers - $ 150-200.

The business will need to invest $ 34,000. Monthly expenses are in the region of $5,500. Monthly revenue - $ 7000-9000. Net profit - 1500-3500 $. By expanding the assortment and gaining popularity among regular visitors, the level of profit can be significantly increased.

Is it profitable to open a pharmacy?

Such a store offers highly sought-after goods, but faces serious competition. Store maintenance is expensive. It is most advantageous during the first two years of work to additionally organize pharmacy points and kiosks. They bring more profit with less investment. A small network of 2-3 institutions after payback will be able to generate income from $ 10,000 per month "net".

Another option is under the name of a promoted network. It is easier in terms of organizing a business, but less profitable than building it yourself from scratch.

In how to open your own pharmacy from scratch, the most difficult is obtaining permits and meeting the high requirements of the state for the premises and employees. Independence from the season, consistently good demand and opportunities for scaling make this a profitable and long-term project.

collapse

This business never stops growing. There will always be a demand for medicines, as well as for food, many entrepreneurs are interested in opening a pharmacy. The sale of medicines is a profitable business, the turnover in this business amounts to billions of dollars. There is an opinion that it is not possible to create this business without special education. It's a delusion. How to open a pharmacy without pharmaceutical education? It's worth looking into this.

Any person who has the desire and means can open a pharmacy. There are several types of such activities:

• regular institution;
• pharmacy shop;
• relevant item;
• kiosk.

There are significant differences between them, a classic pharmacy or point of sale dispenses prescription drugs. Kiosks and shops sell only medicines without prescriptions. Decide on the services you want to provide.

First steps in starting a business

Initial capital may not be enough to create a pharmacy business, apply to a bank for a loan. To develop a small business, draw up a business plan, otherwise the loan will not be issued.

For a beginner, drawing up such a plan can be permanently incapacitating. There are special companies that will do the work for you for a certain amount.

Is Pharmaceutical Education Necessary?

The form of ownership in opening a pharmacy without an appropriate education plays a major role. If you are registering as a self-employed person to open an establishment, a pharmacist or pharmacist diploma is required. Any other type of activity does not prohibit opening a pharmacy without education in the specialty.

The case provides for a certain license for the sale of medicinal products.

Competitive environment

There is a lot of competition in this business. New pharmacy kiosks, shops and points are opening on every corner. Before embarking on a new business, probe the soil. What do competitors sell, what do they not have, and so on.

Choose a format that compares favorably with competing companies. Create your own special offer capable of capturing the consumer.

Choose a room

Decide on the location of the institution. The premises for the pharmacy should be at some distance from competitors. Preferably near a clinic or shopping center. Comfort in the room will be appreciated not only by employees, but also by visitors. There are requirements for premises leased as a pharmacy. The minimum sales area is not less than 12 square meters.

• It is better that the institution is located on the first floor.
• Walls and floors should be made of materials that can be easily disinfected and cleaned frequently.
• Bars can be installed on windows for security purposes.

The property does not meet the requirements in urgent need of repair.

Employees should not be infringed on their rights, it is necessary to allocate a rest room, a dressing room, and a separate office for the manager.

The room must have a stable water supply, sewerage, ventilation, air conditioning. Set up comfortable benches where visitors can wait in line. Make sure that people with handicapped it was not difficult to come to your establishment.

Equipment

The cost of equipment takes up the lion's share of capital. No pharmacy can do without glazed shelves for displaying medicines and storage cabinets. Take care of the convenience of employees, purchase tables, chairs, computers and stationery.

A metal safe is required, it stores poisonous and narcotic substances. Kiosks do not need a safe, they do not have the appropriate license to sell such substances. A pharmacy cannot do without a cash register.

To purchase or order: a showcase-cash, a refrigerated cabinet, providing the appropriate temperature. In addition to all of the above, the item provides for a prescription counter, work tables, cabinets for staff.

Staff

The profitability of the enterprise depends on the staff. Employees must have the skills and relevant knowledge. A pharmacist must have a specialized secondary education; an employee without a higher specialized education is not a pharmacist. Regardless of the position, employees must be responsible for the performance of their duties, showing communication skills and, if necessary, patience.

Even if the owner does not have a pharmaceutical education, the staff must have it. Cashiers should offer similar products if what the customer is asking for is not available. Pharmacy employees work in gowns, hats, and, if necessary, with a protective gauze bandage on their faces. You can not leave the room in overalls. Every pharmacy worker should have a medical book.

Documentation

To open this business with or without a pharmaceutical education, you will have to draw up a list of important documents. You should start your adventures in various instances with the tax office. When renting a room, you need to conclude an agreement, which should be approved at the medical association, and then at the department of the state property fund. Without permission from the SES, the business will not go far.

Required license for retail medicines, it can be obtained from the Department of Safety Control. When concluding a contract for a pharmacy, the document is drawn up with a medical institution.

The advantage of the case is the long shelf life of drugs.

Government agencies and medical institutions are strictly related to pharmacies. The system of legislation is on guard of order and punishes for low-quality goods and unscrupulous service.

Advertising

• The presence of a logo and corporate identity.
• Website updated regularly.
• Special offers and promotions.
• Participation in charitable organizations.

Approximate costs

How profitable is it to open a pharmacy, in terms of savings? So, approximate calculations for opening such a popular business.

• The purchase of furniture and other equipment will cost 120-150 thousand rubles.
• Repair 50-60 thousand rubles.
• Illuminated sign 10-12 thousand rubles, but this is not the limit.
• Permits 30-40 thousand rubles.
• Installation of security and fire alarms 30-40 thousand rubles. Initially, you will have to spend about 240-300 thousand.

A financial contribution will have to be made every month. It means:

• Rent about 15 thousand rubles.
• Payment to employees of 50-60 thousand rubles.
• Advertising will cost 5 thousand rubles.

A well-chosen location can serve 100 people a day. In six months, monthly income will amount to 350-400 thousand rubles. 30-40% profitability will allow you to recoup all costs in a year.

Range selection

Do research, find out what medicines consumers need. Collaboration with hospitals will help answer many questions. You should not be limited to medicines, you can sell cosmetics, baby food, diagnostic devices and much more.

Additional income can be obtained from the sale of thermometers, blood pressure monitors and orthopedic products. Drug suppliers prefer to work with pharmacy chain owners. You can try to negotiate or team up with the owners of other establishments and make purchases all together. The range should be regularly expanded.

In pharmacies, you need to arrange the goods in a special order, study the rules for arranging medicines on display cases and racks.

Keep track of sold medicines and order new ones as needed. Potential buyers will easily go over to your competitors if they don't get what they came for.

Knowledgeable people who have long delved into all the intricacies of running a pharmacy business share their experience.

• It is not necessary to buy furniture and accessories, it can be made to order.
• The attention of the buyer will not be dissipated if the showcases are placed along the walls.
• Choose durable shelving for products.
• The main secret of increasing turnover is the location of expensive drugs. Usually they are placed at eye level of the buyer.
• There is a seasonal factor in the opening of a pharmacy. In summer, there is a relative calm, the peak falls in the period from October to April. The organization of such a profitable business should be done in the summer so that the opening of the pharmacy falls in the fall.

This kind entrepreneurial activity like a pharmacy will always be popular, because people need medicines even more than food. The statistics say that proper organization contributes to attracting profit after six months.

Experts predict that in a few years the competition in this business will become fiercer. If possible, open a pharmacy in the region and not in big city. A well-established business can always be sold for favorable price, so develop, create new enterprises and do not stop there.