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Manicure at home: a sought-after business with a good income. How to open a manicure parlor at home? How to start a manicure business: cost calculation, necessary documents to start

How to make money at home on manicure services. step by step plan actions of the home master.

Manicure services at home have always been in demand - both women and men think about the beauty of nails. Not everyone can afford to visit salons, so even a novice master can make good money in this niche. Do you want to know how to make money on manicure in order to make this activity the main source of income and your profession? Grab this mini-plan and get started.

Home business planning

Even in a small town, there are many manicure masters offering their services on different conditions and with different costs, so it is important to stand out and make yourself known.

Important: providing quality services and doing your job perfectly should be the main priority in the work of a manicurist.

On the way to a stable income, everything is not so difficult if you follow some simple rules in organizing a home business and act according to the plan:

1. Training for a new profession.
2. Organization of the workspace.
3. Acquisition of instruments and tools for manicure.
4. Selection of means and material.
5. Maintaining sterile cleanliness and order.
6. Finding clients and advertising.

No need to flatter yourself and count on instant profit, you will need to invest some money in yourself, but the return will be corresponding.

How to learn a new skill

If you already have a relevant profession and are only looking for information on how to make money as a manicurist at home, you can skip this section.

Any work must be done well, so there can be no question of learning from a video from Youtube or, even worse, peeping how another master works and trying to reproduce his actions.

To learn how to professionally different types manicure, it is necessary to complete special courses, which will teach not only the technique of performing a manicure of varying complexity, but also show how to properly handle the tool, talk about the structure of the nail, its diseases, and teach the rules of communication with clients.

The cost of the courses is varied, as is the number of classes. Basically, teachers offer intensive courses with the maximum number of practical exercises and a certain workload per day.

For initial training, you will have to spend from $40 for five 8-hour lessons, the upper price limit depends on the skill level of the teacher, the level of materials and the manicure class. In a situation, the question of how to make money with a manicure at home is of interest, for a start it will be enough to complete a basic training course. It is important to obtain a diploma or certificate of completion of training, which will confirm your qualifications.

Arrangement of the workplace

Having decided to work at home, you need to worry about a workplace that is convenient for you and your client. Here you have to spend money, you should not save on an orthopedic chair for yourself and a soft comfortable one for the client. Home chairs and stools will not fit, hard and uncomfortable seats will tire the client and create an additional burden for the master. There are no special requirements for the table, it is enough that it will be stable and without partitions.

The intangible side of the arrangement of the workplace is very important. If you do not live alone, then the client should not intersect with relatives and pets. It is not necessary to equip a home "salon" in your kitchen, it is not entirely aesthetically pleasing. If possible, then for work it is better to allocate an impassable room with good lighting.
If you arrange manicure parlor at home, you can save on renting a room, heating costs and electricity at inflated prices.

And don't forget the framed diplomas! The client will definitely pay attention to the fact that you are not an amateur, that you are constantly improving your skills. You can make posters with samples of your work, it will decorate workplace and draw attention.

The art of looking great is a kind of skill that, probably, every woman tries to master. Well-groomed and beautiful nails are not only an element of attractive appearance but also the status of a woman. According to statistics, 50% of beauty salon services are manicure and nail design. Therefore, today highly specialized nail salons are becoming widespread. At the same time, according to experts, the niche in this industry is still not sufficiently occupied and there is an opportunity for further growth. You will learn about what is needed to open your salon from scratch by reading our article.

Choosing the format of a nail salon

1. Classical nail salon is a common format. Possible opening concept: brand or name positioning, for example, the option in which the "star" works - chief master with a long list of merit and high qualifications.
2. A manicure parlor can be opened on the basis of an existing beauty salon, massage parlor or a fitness center on a rental basis. The advantage of this option is the already existing base of potential customers. The disadvantage is that the customer base is limited to visitors to the establishment in which the office is open.

   Manicure room in a beauty salon

3. Nail design studio. Positioned on various options nail design, involves the use of various coating and painting techniques, requires high professionalism and artistic abilities of the masters, and, accordingly, significant costs for finding staff, paying highly qualified labor and training.
4. An island in a shopping center or a nail bar. It has been getting more and more popular lately. It is assumed that a woman shopping in a shopping center is psychologically more motivated to look good and can get a manicure, even if she did not originally plan to do so. The relatively low opening costs can also be attributed to the pluses. The disadvantages are the lack of a stable client base and conditions for proper processing of tools, which creates additional difficulties for the master and can be a stop factor for the client.

   Passing by a nail-bar in a shopping center, a woman is unlikely to be able to deny herself a manicure.

5. Home manicure parlor. The cheapest way to open a nail salon. Income is limited by the maximum load of one master. Additional difficulties in attracting customers. Not every woman will agree to do a manicure at home with an unknown master. That's why effective way attracting customers for this option - recommendations from friends.
6. Non-standard options for opening manicure rooms:

• Nail-bar in a restaurant, cafe. The originality of the idea lies in the fact that while the spouse or friend is having dinner, the companion will have time to do an express manicure;
• Mobile nail salon. Assumes departure of the master on the house. Works on its own or as an option to other nail salon options.

Today, the option of opening a nail salon under a franchise is becoming widespread. Today, there are 10-15 nail salon franchise offers on the Russian market.

The choice of opening option depends on the state of the market in the city/district, the size start-up capital and personal preferences of the entrepreneur.

Business Advantages and Disadvantages

pros

• A great start-up option for aspiring entrepreneurs. Opening a nail salon does not require serious knowledge in the field of business, finance, therefore it is a good springboard for a future businessman.
• Does not require large investments. For any budget, there is an option to open a salon. In addition, it is possible to develop in stages: first home business, then a nail parlor, then a nail salon or nail design studio.

Start small - alone and in your apartment, and if there are so many clients that there is nowhere to go - then you can think about the premises and employees.

Rinnie

http://nailclub.ru/forum/showthread.php?t=16619

• Emerging market for nail services. The culture of doing a manicure not on your own has not yet become firmly established in our lives. It opens additional features for market expansion.

In large and medium-sized cities, about 20% of women and 5% of men use the services of nail salons.

It is interesting that in Moscow there are about 250-300 nail salons, and in New York there are about 1300 of them. The market for nail salons in Russia, indeed, has great opportunities for further development.

Minuses

• For clients of a nail salon, often the binding goes not to the place, but to the master. This creates serious risks for the owner in terms of losing the customer base in the event of an employee leaving.
• The choice of developing a business related to nail care imposes serious requirements on the entrepreneur in the field of compliance with sanitary and epidemiological standards. It requires not only knowledge and special equipment, but also a high level of employee discipline. It is clear that the risk of losing business reputation in the event of the likely consequences associated with non-compliance, is enormous.
• High level of competition. Despite the fact that the market has a potentially high capacity, the level of competition in it is high. To be in trend, you need to constantly consider and implement modern technologies in the field of nail service, use all possible marketing channels.

Required documents for opening

In order to open a nail salon, you must first register a legal entity. For small business better to register as individual entrepreneur. The advantages of opening a salon in the status of an individual entrepreneur compared to an LLC include: no need to have an accountant, the ability to freely dispose of the proceeds.

IP registration takes place at the tax office or with the help of a multifunctional center for public services. The state duty will be 800 rubles.

An important point is the choice of taxation system. There are 3 options available for the salon: UTII, USN and the patent system.

With the simplified tax system, the tax base will be 6% of the salon's income. With UTII, the tax base is fixed - and this is a positive aspect of this accounting system. The patent system also operates for certain types of activities, requiring payment of a patent for a specific period (from 1 month to 1 year).

The choice depends on the region where the salon is opened, on the nature of the payments (cash, with the help of an account) and some other factors. Before opening an IP, you need to calculate each of the options and choose the best one.

Also, when opening a salon, you need to obtain a conclusion from the SES (sanitary and epidemiological service) on compliance with sanitary and epidemiological standards. Another document is the conclusion of the fire service, if we are talking about renting a separate room or working in our own room, and not about the work of an office in a shopping center.

SanPiN 2.1.2. 2631−10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services." You should carefully study the requirements before opening the salon.

In addition, it is necessary to determine the procedure for sterilizing instruments and conclude an agreement for the disposal of fluorescent lamps. And of course, all salon workers must have medical books.

How to choose a place?

When choosing a location, consider the following points:

• Analyze the places of the largest or target congestion of people. It can be shopping and office centers, fitness centers, children's development centers. Ideally, the goal of finding people near the opening of the salon should be the goal of personal care: buying clothes, playing sports, attending training courses, psychological seminars, etc.
• Do not open a showroom in residential and industrial areas, car dealerships, auto repair shops, hardware stores, etc.
• The idea of ​​opening a salon near a competitor has pros and cons. Pros: the ability to draw some customers to yourself, cons - the need to use additional and more interesting means of attracting customers compared to a competitor.
• Opening a nail parlor in a beauty salon or barbershop is also a good idea. In this case, a targeted customer flow would be ideal for building a customer base.

Before you open, decide on the place - this is the main component. Determine the target audience (whom the salon will be focused on - the wealthy middle class, youth, etc.). See how many salons are in the area, walk around them, note the advantages and disadvantages, analyze your concept again. Be sure to see how busy the salons are. Try to enroll in them, how much free time the masters have. And look further.

Brother

http://www.hairlife.ru/forum/topic/4234

Requirements for the premises

For the work of one master, 6-10 square meters are required. meters of space, you also need a place for the office manager's desk, a toilet and, if desired, a room for staff eating and storing materials. With the work of 3-4 masters, the area of ​​\u200b\u200bthe room will average 40-50 square meters. meters. The cost of renting 1 sq. meter ranges from 500 to 1500 rubles (depending on the city, district) in office centers, on the first floors of buildings. On average, it turns out 35-60 thousand rubles. A manicure parlor can occupy an area of ​​​​about 30 square meters. meters. The cost of renting an island in a shopping center per square meter will cost more, but the area will also need to be smaller - no more than 7-10 square meters. meters. Accordingly, the cost of rent will vary greatly depending on the prices set by the shopping center, and will be very averaged from 30 thousand rubles to 100 thousand rubles.

Master's workplace

According to SanPin, the workplace of one master should have at least 6 sq. meters.

The premises do not necessarily have to be made expensive design renovation, but it must certainly be clean, tidy, light and consistent with the chosen style of the salon. A small cosmetic repair will cost another 50-150 thousand rubles, at the rate of 1500 rubles per 1 sq. km. meter.

The premises must comply with the requirements of the fire department and SES. To obtain an opinion from the SES, an officially concluded lease agreement for the premises is also required.

Purchase of equipment, furniture and materials

The minimum set of equipment and furniture for a nail salon:

Determination of the list of services provided and their cost

A nail salon, as a rule, presents the following list of services:

1. Hand and nail care services: various types of manicure, paraffin therapy, scrubs, hand masks, body wraps, nourishment, moisturizing and protection.
2. Modeling and strengthening of nails with acrylic, gel, etc.
3. Nail design: varnishing, gel polish, using various techniques, including artistic painting.
4. Pedicure.

The specific list of nail salon services depends on:

• availability of equipment (for example, some techniques for applying patterns require additional equipment);
• supplier firms Supplies offering special options nail care and design;
• the level of professionalism of the staff (the main factor);
• entrepreneurial fantasy.

The best pricing option in this case would be a comparative approach. It is necessary to carefully study the prices of competing salons. At the first stage, to attract customers, you can set prices slightly lower than those of well-known competitors, or, conversely, if there is reason to believe that the level of professionalism will allow you to immediately offer services on high level, offer higher prices, and thereby declare itself as an elite class salon. In any case, this question is strictly individual and requires consideration.

One master during the working day can serve an average of 4-5 clients. Average check for one client - 1 thousand rubles. It can be even higher in big cities. For a day, the revenue of one master is about 4-5 thousand rubles. Monthly revenue per master will be about 80 thousand rubles - 100 thousand rubles.

Recruitment

Question correct selection staff for a nail salon costs even higher than the choice right place its placement. After all, it depends on the skills of the employees whether the client will return back. You can spend a lot of money on advertising campaign and attract customers, but that money won't be worth anything if you can't keep those customers.

Employee Engagement Options

• Poaching masters from other salons, plus this option - the accumulated experience and client base, minus - it is necessary to offer more profitable terms labor.
• If you yourself have the relevant experience, you can attract craftsmen with little experience and train them additionally.

Regardless of the option chosen for a nail salon, it is important that its employees receive training on an ongoing basis and engage in advanced training. Nothing decorates the walls of the salon and inspires confidence in customers like certificates of education. Therefore, the cost of staff training must be included in the budget.

Staff costs

• The salary of the master, as a rule, is 30-40% of his revenue.
• Administrator salary - from 10,000 rubles, 2 administrators in shifts.
• Salary of a cleaner - from 4,000 rubles.

At the first stage, you can do without an administrator and a cleaner, combining these functions with each other and the masters.

The salary of the master will be about 25-30 thousand rubles.

Salon advertising and promotion strategy

Salon promotion channels include:

• distribution of flyers and leaflets;
• placement of business cards in crowded places of the target audience;
• creating an attractive website, advertising on the Internet;

Julia Evtikhova, founder of the nail salon

https://lenta.co/success-story-how-I-opened-my-beauty-salon-from-scratch-22531

• holding various promotions and free master classes;
• creating a group in in social networks and its active promotion;
• communication on women's forums;
• participation in various competitions and competitions;
• creation of an incentive system;
• use of customer-oriented policy techniques: congratulations on holidays, gifts and surprises for regular visitors. In the salon itself, the client can be offered a cup of coffee or tea, magazines, that is, to brighten up the time spent in the salon as much as possible. And, of course, nothing can replace polite treatment, sincere approach and scrupulous fulfillment of requirements. sanitary norms: disinfection of the instrument, use of disposable files, a clean fresh towel for everyone, etc.

These promotion channels do not require serious costs, and some are completely free. However, the main channel for promoting the nail salon will be word of mouth. The high professionalism of the masters and the impeccable reputation will eventually become one of the main ways to promote the salon.

At the opening of the salon, you can hold a solemn opening ceremony: decorate the facade, invite guests, organize master classes, prepare treats. Post photos and a report on the event on social networks. The opening costs will be at least 10 - 15 thousand rubles.

Investment calculation and payback forecast

The level of investments for opening a salon varies greatly depending on the financial capabilities of the entrepreneur, minimum expenses are presented below.

Table: initial investment

The initial cost of opening a nail salon or office will be at least 275,000 rubles. The table shows the lowest possible costs. Any wishes in terms of, for example, a more comfortable and attractive manicure table or beautiful furniture, would result in a significant cost increase. Using the table below, you can calculate the investment level for each specific case. Actual costs are usually always higher than planned, even in the case of a very methodical approach to planning. This point must be taken into account when forming the input budget.

Table: monthly expenses

The data are also given based on a nail salon with an area of ​​​​45 square meters. meters with the work of four masters.

With a revenue of 240 thousand rubles (each master - 80 thousand rubles) and expenses in the amount of 188 thousand rubles, the monthly profit will be 52 thousand rubles. With an initial investment of 275 thousand rubles, payback can be achieved in 6-7 months. But considering that it will not be possible to reach the optimal load immediately, a more realistic forecast would be to achieve payback within 8-12 months.

Possible problems and solutions

Being engaged in a manicure business, an entrepreneur can face a number of problems. Here are some of them:

• Lack of qualified personnel. Find the right trained staff - a big problem to date. It will take a lot of time and effort to select and train staff for the needs of your salon.

The biggest difficulty I faced was the selection of masters. good craftsmen did not want to go to the newly opened salon. I had to persuade, inspire, almost play a performance before each one.

Masha Koroleva, owner of a network of nail-bars

http://www.woman.ru/stars/medley1/article/45332

• The risk of losing the client base due to the dismissal of the master. As noted above, despite all the efforts of business owners, the client is often tied not to the salon, but to the employee. Possible Solution: through various loyalty programs to motivate customers to visit this particular salon; encourage employees to long-term cooperation by effective system bonuses, including for long service, to create a psychologically comfortable atmosphere in the team;
• High competition against the backdrop of a growing market can also lead to the loss of customers. Possible solution: competently and effectively use technologies to attract and retain customers.
• The need to always be in trend. The growing market in nail design requires participants to constantly monitor trends and continuous development, which often entails financial costs.
• The risk of loss of business reputation in the event of a master's mistake. Any person has the right to make a mistake, but the poor-quality work of a nail salon master can lead to the appearance negative reviews, because, as you know, negative word of mouth works many times better than positive. And given the development of social networks and other means of communication, the consequences can be truly catastrophic. A possible solution: to monitor the employee's impeccable performance of his duties as much as possible, pay special attention to staff training, as well as compliance with the requirements for the disinfection of tools.

It's nice to do a business that brings not only income, but also pleasure. Nail salon - perfect choice to start own business. Minimum investment will amount to 275 thousand rubles, payback - up to a year.

The beautiful half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable direction in this market segment is the provision of manicure services. It is very important for both a novice entrepreneur and an experienced businessman to draw up a clear and competent business plan for a nail salon with calculations and analyze the market and competition in order to have an objective idea of ​​​​a future enterprise that brings stable income.

Market analysis

The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among customers and take the lion's share of the profits. Here it is important to study to the smallest detail all the pros and cons of the most advanced salons. And try to make sure that your company has distinguishing feature and something to stand out from the rest.

Analyze the location of the salons. An important point is the price category of the services provided. No point in residential area make a business class manicure parlor, because purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to the shopping centers, which are the accumulation of a large mass of people, mostly women.

As shown by numerous opinion polls, a great demand for these services is observed among the non-working female half of the population (these are housewives and young mothers who are on maternity leave, but prefer to look good). But going to the other end of the city to make up and process nails with a small child is quite problematic, but going to the nearest salon located in a local shopping center is quite convenient.

If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.

And you can attract both. Main - conduct a complete market analysis andchoose the right place.

Goals and objectives of the project

Project Goals:

• creation of a client base,
• obtaining net profit in the desired amount (depending on the desire of a particular entrepreneur).

Project objectives:

• organization of jobs for a certain number of specialists,
• increase profits through the introduction of additional services,
• attracting new customers through innovations and an active advertising policy.

Decided to open a nail salon? What is needed for this?

To open a nail salon you will need:

1. registration in tax authorities you like;
2. obtaining permission from the SES and the fire service. It is necessary to take care in advance of full compliance with all norms and standards fire safety as well as the rules of sanitary hygiene. To help you SanPiN 2.1.2.2631-10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services." All staff must have sanitary books;
3. obtaining a license of the established form for the provision of services of this type;
4. registration in tax office;
5. print your salon.

Business for sports fans: we open our own fitness club from scratch. What you need, where to start, how much it costs - read.

The nuances of choosing a room for a salon

• As noted earlier, it is advisable to choose places of mass congestion of people, mostly women. Namely: shopping centers, places near offices, central streets.
• Buying or renting a room depends on your desire and financial capabilities. Of course, renting a space for a nail salon in the city center will not be cheap, just like buying a space. However, you should not rush into buying. For several months entrepreneurial activity you will be able to understand how profitable the business is in this place. And only having won a certain client base, which will bring a stable income, you can think about buying out the premises for further expansion.
• Do not forget about a small household. a room in the cabin where inventory will be stored, a work uniform for staff.
• In addition, it is desirable to allocate a small room for employees to relax, where they can eat.
• Do not forget that, according to the rules of SanPiN, at least 6 m 2 is allocated per master.

The cost of renting non-residential premises, for example, in Moscow in 2017 ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million on annual rent . rub. Whereas the purchase of premises will cost you several tens, or even hundreds of millions.

Equipment, materials

The purchase of equipment and materials should be taken seriously. The equipment must be of high quality, modern. Don't go cheap. Pick it up for the interior of the cabin. Now this can be done very easily.

On modern market provided various models, which can be selected not only in size, but also in color:

• manicure tables costing from 3 to 15 thousand rubles,
• lamps for drying - from 3 to 6.5 thousand rubles,
• apparatus for manicure, wax makers - from 2 to 20 thousand rubles,
• coasters and pillows - from 500 rubles. and higher,
• sterilizers and accessories - from 500 rubles. up to 5 thousand,
• chairs for the master - from 2 to 8 thousand rubles,
• towels - from 50 rubles,
• directly the working material itself (nail polish, wash, brushes, etc.) - from 50 rubles. and higher.

Buy all equipment only in trusted places, with a certificate.

Recruitment

Almost half of the success of your business depends on the selection of personnel. Approach this very seriously, with a lot of responsibility.

Master must meet several criteria:

• have a good education in his specialty, it’s not bad if he also has a medical education;
• it is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualification. All these trophies can be placed in the lobby of your salon to increase your reputation;
• be polite and competent;
• appearance plays a significant role when working with people. It is unlikely that a groomed master will inspire confidence.

In addition to the masters, you should also think about the attendants. Administrator who meets clients, takes calls and requests, cleaning lady. Do you need an accountant - decide for yourself, based on your requirements, the number of staff, monthly profit.

Are you a hairdresser? Start your business in this direction! Nuances and recommendations for doing business in the field of hairdressing services:

Nail salon services

In addition to the basic services, you can specialize in a number of others. Pedicure, solarium, hairdresser, make-up artist, beautician.

A children's room can become a feature of your salon. After all, a large part of the clients are young mothers who would be happy to visit the salon more often if they had the opportunity to leave a child with someone. Therefore, consider allocating a small area for children's leisure. For example, great solution can become a dry pool. And the child is busy, and the mother is happy.

For a solarium that is in demand all year round You can purchase special equipment. Well, take care of a coffee machine, a terminal for paying for services cellular communication. All these not very costly activities will help to significantly increase the status of the salon.

Manicure business promotion

So, we have figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for customers. Here you will come to the aid of advertising - a well-known engine of progress. Advertising of a nail salon can be different. Newspapers, radio or TV, flyers, banners, business cards. It all depends on your imagination and creativity.

Consider in advance the creation of your own website on the Internet. Bright, beautiful, concise - it will definitely attract the audience.

financial part

How much does it cost to open a nail salon?

Profit and payback

The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services in the amount of approximately 5,000 rubles. A total of 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net income less rent, utilities, wages personnel, shopping necessary materials will be 100-150 thousand rubles.

With such amounts, the payback period of the salon will be approximately 10 - 12 months. At the initial stages, this profit will be enough, but with an increase in the range of services provided, proper advertising and attracting a large client base, revenue will grow.

Summary

During the implementation of the business plan for a nail salon, a room of a certain area (at least 30 m 2) will be involved. Form of ownership - IP. By preliminary calculations opening a manicure parlor will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main premises, households. rooms and rooms for employees.

The main client base, according to our manicure studio business plan, will be middle-class females (office workers, residents of nearby houses, etc.).

Now you know how to open a nail salon with the prospect of a successful business.

How to open a nail salon from scratch, what format to prefer and whether this business will bring profit? Such questions are of interest to every entrepreneur who decides to occupy his niche in the beauty industry. To answer them, you should figure out how much the business is in demand, what services are most in demand, and find out the features of its opening and maintenance.

The entrepreneur must find out at the planning stage how cost-effective and profitable the project will be. It should be noted that a nail salon is one of the most highly profitable activities, because even with a decrease in personal income, people do not stop monitoring and caring for themselves. The average profitability of a nail salon is 35%.

The level of income that the salon will bring depends on the chosen format. Can be opened:

1. Salon at home. Its advantage is that there is no need to rent a room, since the master travels to his clients or receives them at home. But this is acceptable for craftsmen who already have their own client base.
2. Nail bar. Such a salon is a small counter, behind which there are specialists, and several chairs for clients. It is best to locate a mini-studio in shopping malls There are quite a lot of potential clients out there. This format is the least expensive.
3. Separate office. To open a salon of this type, you will need to rent a separate room. The advantage of the cabinet is the ability to provide customers with a wider range of services and the sale of products for body care.
4. Nail design studio. It is an analogue of a beauty salon, but it provides only manicure services.
5. A complete salon. In it, the client can receive a whole range of services - the client can tidy up his hair, visit a spa treatment, and so on.

What does it take to open a nail salon?

Before solving organizational and legal issues, you should find out how much this business is in demand and whether the salon will be competitive. Most women prefer to do their manicure in the salon, so there are no problems with clients, but the level of competition in this business is very high. To win the trust of customers, you will need to hire high-quality craftsmen, and you should do this even at the stage of setting up a business.

A nail salon is a business, the opening and running of which is fraught with certain difficulties and requires considerable investment. Money. In order for the enterprise not to become unprofitable, but to bring steadily increasing income, it is necessary to draw up a detailed and competent business plan, which will reflect the amount of initial and current investments, the level of expected income, calculate the risks and outline ways to get additional profit.

Business plan

The business plan of a beauty salon should describe in as much detail as possible each step of registration, opening and conducting activities, in particular:

1. Studying the state of the service market - how much the business is in demand, whether the competition is strong.
2. Assessing your own capabilities, choosing the format of the salon - having decided on this, you can calculate the size of the required investment.
3. Salon registration in government bodies and obtaining documentation authorizing the conduct of activities.
4. Preparation of marketing and financial plans.
5. Risk assessment - here are the reasons that may affect the decrease in income, and options for dealing with them.

Step-by-step instruction

To open a nail salon on your own, you need to register with the tax office as an individual entrepreneur or obtain a status legal entity(LLC) and decide on the taxation system. After receiving the documents, you should decide on a place for the salon and obtain permits from the fire inspectorate and Rospotrebnadzor.

Premises selection

Depending on the format, a nail salon can be located:

• in the apartment or house of the master - this option is suitable for craftsmen working independently;
• in shopping centers - this is true for small "islands", which are very popular;
• in a beauty salon - here you can open your office by renting an area;
• in a separate building - here it is desirable to open a salon with a wide range of services.

When choosing a room, one should take into account the requirements that state inspections impose on it - for each employee there must be at least 6 square meters area and the room should be equipped with communications. The room also needs to be renovated - the interior design should attract customers, so you should not spare money for decoration.

Equipment and materials

Particular attention should be paid to the choice of furniture - it must match the design of the room, be comfortable and practical. In addition, it must be made of materials that can be sanitized. From furniture you will need:

1. Comfortable armchairs and sofas for masters and clients.
2. Safe for storing money and documents.
3. Rack.
4. Tables - one for each employee.
5. Hangers or wardrobe.
6. TV for customers waiting in line.

It is also necessary to purchase a minimum set of equipment - a manicure set, a fraser, baths, brushes, a UV lamp, a sterilizer, a paraffin furnace. If finances allow, the range of equipment can be expanded at your discretion. You will also need to purchase materials - various types of varnishes, means for removing them, caring cosmetics, acrylic / gel, consumables (towels, napkins, gloves, etc.).

Recruitment

If the entrepreneur himself is not a manicurist, he will need to hire workers. When selecting candidates, attention should be paid to those applicants who have significant work experience, have received awards in this area for winning competitions. You should not hire smokers - often clients refuse services if the master comes from bad smell. As a rule, employees receive 50% of the money they earn, and the other half of the money remains with the businessman. To save money, an entrepreneur can himself perform the duties of a cleaner, accountant, administrator.

You can find employees through a recruitment agency by posting ads on thematic resources and social networks. You can also simply “poach” an employee from another nail salon, providing him with more loyal working conditions and high wages.

Marketing

• distribute and distribute mailboxes leaflets;
• place ads in the media;
• create salon groups in popular social networks;
• place an attractive sign above the entrance;
• create a beautifully designed website for the salon.

An excellent way of PR is to conduct various drawings and promotions. For regular customers, it is worth developing a system of discounts and other loyalty programs. Working masters can also make a good advertisement for the salon by taking part in manicure contests and winning them. In the first months of work, the advertising campaign should be as active as possible. In the future, when the salon gains a reputation, word of mouth will become the main source of advertising - customers themselves will tell their friends about the nail salon.

The average cost of opening a nail salon is the sum of the initial and monthly investments. Initial expenses include:

• documentary registration of activities - from 5,000 rubles;
• rent and repair of premises - from 100,000;
• purchase of equipment and materials - from 150,000;
• advertising - from 25,000.

Current expenses consist of:

• monthly rent - individually, depending on the region;
• payment of tax deductions and utility bills - from 10,000;
• salary payments - at least 15,000 for each master;
• advertising fees - from 5,000;
• purchase of additional equipment and materials - from 15,000.

Accordingly, the average cost of opening a salon is 310,000 rubles, to this amount it is necessary to add the salary of employees and rent. A nail salon brings its owner a profit of 200,000 rubles or more per month, of which at least 60,000 is net profit.

A nail salon is a profitable and fairly stable type of business that does not require initial stage large financial investments. In order for it to bring in a steadily growing income, it is necessary to provide customers with exceptionally high-quality services, hire responsible and experienced employees, and monitor compliance with sanitary and hygienic standards.

Services that help maintain or create beauty have always been in demand, especially for the beautiful half of humanity. You need to take care of your nails no less carefully than your skin or hair.

Agree, people pay attention to hands almost everywhere - in the store, office, among friends and even more so - girlfriends. It is good if nature rewarded with beautiful and strong nails. But even in this case, they need care to look neat and attractive.

To do this, at least you need to regularly do manicures and pedicures. For those who have been deprived of nature, there is such a service as building artificial nails.

Education

The idea for nail extensions or manicure and pedicure services is always relevant, despite the high competition. But before providing such services, it is necessary to undergo special training. It is quite enough to enroll in the relevant courses or order CDs with educational materials through the Internet. The basic course includes only direct nail extension. Design and painting will have to be studied additionally.

Market Segment Definition

As mentioned above, the nail business is highly competitive. Therefore, only the master who perfectly knows his business and uses good, quality materials. Today, gel nail extensions are gaining more and more popularity. This is due to the fact that in this case polymerization fluid must be used. This substance is quite toxic, and requires an exhaust hood in the room where acrylic nails are built up.

Typically, this type of service is used for several reasons. This is the lack of time for care, and ugly natural forms, and great design opportunities. Clients of salons, as a rule, are girls over the age of 17 years. The upper limit of the age category is difficult to determine. Mostly students, office employees and sellers turn to the masters. But ordinary housewives do not drop in too rarely. For starters, it is better to offer your services to friends and acquaintances. If everything is done qualitatively, advertising is guaranteed.

Necessary materials

Before you start your own business, you need to draw up a business plan. The nail business requires it just like any other. For training and provision of nail extension services, the following amount will be required (calculations are based on the prices of TM Sharlin (Russia), taking into account the need for consumables for work per month):

1. Gel brushes No. 4, 6 - 1200 rubles.
2. Brushes for painting (set of 12 pcs.) - 400 rubles.
3. Modeling brushes (set of 5 pcs.) - 600 rubles.
4. Transparent gel, 15 ml - 900 rubles.
5. White gel, 15 ml - 850 rubles.
6. Gel pink camouflage, 15 ml - 900 rubles.
7. Finishing gel, 15 ml - 750 rubles.
8. Degreaser, 10 ml - 250 rubles.
9. Disinfectant, 250 ml - 200 rubles.
10. Pusher, 1 pc. - 300 rubles.
11. Nail files, 3 pcs. -90 rub.
12. Buff, 2 pcs. - 60 rubles.
13. Cuticle oil, 5 ml - 100 rubles.
14. Edge line remover, 10 ml - 300 rubles.
15. Primer, 10 ml - 420 rubles.
16. Tips (set of 500 pcs.) - 500 rubles.
17. Forms, 500 pcs. - 600 rubles.
18. Tips cutter - 120 rubles.
19. Milling cutter with nozzles - 6000 rubles.
20. Brush cleaner, 50 ml - 400 rubles.
21. Nail polishes, 10 pcs. - 400 rubles.
22. Ultraviolet lamp - 1400 rubles.
23. Nail polish remover, 500 ml - 400 rubles.
24. Means for removing the sticky layer, 250 ml - 600 rubles.
25. Napkins - 20 rubles.
26. Cotton pads - 100 rubles.
27. Gel or acrylic paints- 1000 rubles.
28. Glue for nails and tips - 110 rubles.
29. Pillow under the elbows - 200 rubles.
30. Gel remover, 250 ml - 600 rubles.

The total cost of materials will be 19,370 rubles.

Service costs

In order to determine the pricing policy, you need to know the cost of gel nail extensions. This is easy enough to do, since the approximate consumption of materials and the service life of accessories such as brushes, nail files, etc. are known. So:

1) modeling gel (900 + 900 + 850): 3 = 884: 5 = 177 rubles;

2) finishing gel 750: 10 = 75 rubles;

3) forms 600: 500 * 10 = 12 rubles;

4) brushes 600: 5 = 120 rubles;

5) nail polish = 5 rubles;

6) additional expenses (cotton pads, brush cleaning, electricity, auxiliary fluids, etc.) = 100 rubles.

We get that the cost of providing services for modeling artificial nails is 480 rubles.

Determination of prices for extensions

After determining the cost, do not forget to enter the relevant information in the business plan. Nail extension is quite a lucrative business. There are a lot of people who want to give their hands a well-groomed look. Transparent gel extensions and French manicures are in particular demand.

More laborious is the second option, which uses camouflage and white gel. But in terms of material consumption, these types of extensions practically do not differ, the difference lies only in the complexity of the work performed and the time spent. Please note: the minimum profitability must be at least 25%, otherwise it makes no sense to start a business. In addition, a gel nail extension business idea can be implemented in two ways.

The first is the opening of the salon. But this will require additional costs for office rent and staff salaries. Let's dwell on such an option as a nail extension business at home for now - this is more acceptable and practical for a novice master.

So, back to the cost of services. In addition to the cost of purchasing materials, the price is also affected by the number of inhabitants. locality and competitor rates. On average, we have the following result:

1. Extension with a transparent gel - 480 * 1.25 = 600 rubles.

2. French extension - 600 * 1.5 = 900 rubles.

3. Correction with a transparent gel - 400 rubles.

4. French correction - 600 rubles.

These are the minimum prices for a novice master who conducts a reception at home.

Prices for nail design are somewhat different, but they also depend on the materials used and the complexity of the work. average price for painting nails is 120 rubles, and for artistic modeling - 300 rubles.