An effective advertisement example. Here is the most important thing in writing advertising texts. Offer is everything
A well-written text of an advertisement with the obligatory inclusion of psychological elements in it makes it possible to present information about the product, service, and planned promotions to potential consumers in an accessible way. The most profitable offers for buyers about discounts, gifts for completed purchases, festive events accompanied by prizes will not be effective and will not attract the expected number of customers without organizing their information.
How to attract buyers
To achieve success in promoting a product or service, you need to effectively declare the subject of your entrepreneurial activity.
Attracting attention to planned marketing activities in a timely manner will increase the effectiveness of their implementation among numerous potential customers. Advanced entrepreneurs enjoy modern possibilities specialized Internet sites. They allow you to quickly, and in some cases free of charge, post the latest news in specialized services and in in social networks. All resources provide a selection option target audience by interest. If you already know your target audience, you can order the printing of your brand or slogan on clothes from FairPrint, which will undoubtedly be an effective way to draw attention to your product or activity.
Features of the advertising text
- The title should reflect the essence of the trade proposal, as well as the benefits of cooperation. There must be an element of intrigue.
- In the text part, all channels of human perception should be taken into account and the advantages of the proposal should be disclosed in detail.
- Text advertising should take into account the interests of the target audience for which it is intended.
- The use of specific facts and accurate information expressed in numerical terms is welcome.
- The product should be concise and not intrusive.
Algorithm for submitting information
The interest in the product of customers is directly dependent on the way information is presented. His choice depends on the social affiliation of the citizens for whom the product or service is intended, and on the place where the advertisement is published.
The best examples of advertising texts contain a bright headline that is informative. They are characterized by easily formulated rules for the promotion and price parameters of the product. And the offer to buy is always veiled and expressed as a motivating offer.
The text of advertising for any product can be published on social networks, on specialized sites, on your own website, in newspapers and magazines. Effectively placing it on billboards. Effective distribution to the postal addresses of regular customers and, under patronage, their friends.
Read also: Home business for women and girls
Before creating your advertising brainchild, you should study various examples product advertising for the purpose of copying best ideas, which are a feature in the product in question. To compose your own advertising, you should first think over all your wishes, as well as compile a list of information that is relevant and useful at the time of brand creation.
The marketing model must be chosen, focusing on the advertised product and the target audience that it could be interested in. In this case, only one parameter of the model should be taken into account, aimed at activating attention, understanding, desire, and, as a result, actions. good effect provides identification with a well-known brand.
By adding to advertising unique style, you can give an entrepreneurial idea an exclusive image that will ensure product recognition and significantly expand the target audience. The use of slogans will add an element of originality and uniqueness, and a well-composed text structure will quickly achieve the desired effect.
When advertising is ineffective
Advertising is a powerful sales tool. However, if used incorrectly, it can ruin the reputation of a business entity. It must contain true information. Embellishment with events is unacceptable, or additional services that are not relevant to the advertised product. There is no need to obsessively attract a buyer, this always creates the impression of lack of demand on the market for similar goods or services. You need to be able to masterfully express up-to-date information. If this rule is violated, all marketing and advertising efforts to move your product are doomed to failure.
Definition of the target audience
In advertising, it is important to competently determine the target category, since this parameter has a direct impact on the effect of the information offered for review. Its main feature is that a potential client belongs to a certain social status, age, gender, place of residence.
Advertising gimmicks
Advertising is necessary so that a business entity can stand out among thousands of similar companies with their offers. To do this, it is not enough just to tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, it is recommended to use several marketing schemes, following which allows you to make advertising correctly. This will ensure the maximum result from its publication. Promotion methods such as unique trade offer and the classic sales model, in which the buyer is accompanied at all stages of the purchase.
Nowadays, advertising has become an integral part of Everyday life. She accompanies us everywhere: on the way to work, when walking around the city, in transport, on TV screens. One type of advertising that is slowly fading into the background, but still an effective way to attract customers, is a text ad.
This article will discuss the main factors that affect the quality and effectiveness of advertising. That is, it will be told, examples various options will also be presented. It will indicate what major errors are made when submitting it.
Title: Working, powerful black computer.
Description: Selling my computer in working order. System requirements:... (Intel inside 2.2 GHz...). Great for both gaming and work.
Price: 10000 rub.
Availability of photos: There are 4 photos.
Wrong example
Title: Computer, selling computer, cheap computer.
Description: Selling a computer, computer shop, components. Buy a computer. Laptop shop.
Price: 10000 rub.
Photo availability: No.
This type of declaration is unacceptable. It looks like a set of words and no one will pay attention to it, as it looks like spam.
How to post a job ad the right way
The issue of submitting a job ad should be taken as seriously as submitting an advertisement. And what in our time can attract the reader?
Algorithm for writing an ad
1. More text is always better at getting the attention of those who need work. You can, of course, place a standard, unremarkable ad and be content with the "second grade".
2. The volume is followed by an image. Logically, everyone reads the same way, from left to right and, of course, from top to bottom. Therefore, it makes sense to print it at the top, at the beginning of the page. Since your ad is business in nature, it will be most effective to place a company logo.
3. It is important to convince the applicant that your company is the best and most worthy, so that they want to work in it.
For any self-respecting company, it is important to recruit ambitious, hardworking employees. Their eyes should burn, and their main goal simply must be high earnings. The main thing is to convince them that you are the right company that can meet all their needs and help provide for their families. Better yet, show how “powerful” your enterprise is, and if not, prove that you are moving in that direction.
4. The next step is to tell why you started looking for an employee.
The construction company will hire a loader and
The company has serious requirements for applicants. This suggests the idea that it will be worthy. A similar company posted the same ad, the only difference was the huge job listing that immediately attracted attention. It follows that workers leave very often and thus create a huge turnover. This can only indicate shortcomings in or leadership.
Original example
If people were soulless and did not know this wonderful feeling like love, we wouldn't need an experienced employee for our restaurant. Our pride was bewitched by one American and taken to his homeland. We sincerely wish her happiness, but we do not envy ourselves, since it will be difficult to find a worthy employee who ... (after that, there were requirements for the applicant).
At first glance, this ad example looks more like a novel. But such examples of advertisements will help to attract the reader with their unusualness and stand out from the competition. As for the reasons for looking for employees, a popular answer is to open a new office or create a new direction.
Up to this point, everything written was a preparatory part. The main detail of the ad is the job title. You should not come up with unknown vacancies, as this will only repel. The simpler and clearer the position, the more you will invite potential employees for an interview. The only exceptions are those companies that initially want to protect themselves from calls from uneducated people. You can also specify the number of employees needed - this will allow you to determine who is ready to compete for a place in the sun, and who just came to sit out their pants.
Last and no less important point The ad will contain requirements for the applicant and contact details.
All of the above should be included in your job postings. An example of such recruitment messages can be seen in large and experienced companies.
How to achieve effective advertisements?
Examples of advertisements can be seen everywhere: on the street, on TV, and especially on the Internet. Their main feature is specificity. In other words, do not mislead potential customers. That is, if a person is interested in buying washing machine, you should immediately assure him that it is you who will help him in the acquisition. If keywords are entered into the ad, then with each request of the phrases you entered, the user will land on your page, thereby increasing demand. The presence of a price or the opportunity to receive a discount will make the client think even more about the benefits of purchasing from you. The right keywords will save you money and will not cause negative emotions at users.
To increase the chances of your advertising campaign, you need to create separate groups in which all kinds of keyword options will be registered. Before that, you should write all the information that may interest the visitor. If it is not enough to satisfy his needs, he will go to your competitors. Last but not least important note is this: in no case should you use the name of the company or site in the title, since the client is looking for a product first of all, and you can find out who sells it on the site.
Cash contribution announcement
It is a standard form. You can get an example from any bank. The announcement for a cash contribution includes a receipt issued by the bank. It is needed in order to certify that you have received the money that has been credited to your current account.
It is worth noting that it does not matter which ad example you use as a basis. In any case, if you come up with a text competently and with meaning, you can interest absolutely any reader, even if he does not need it.
If you run a business, you know that you need advertising to attract consumers and get results. skillfully written advertisement grabs attention, stimulates interest in your product, and leaves consumers with a distinct desire to purchase it. Skip to step one of the guide to learn the basic principles of writing compelling, powerful, and effective copy.
Steps
Mastering the basic principles
- For example, if you're selling a service that allows a consumer to self-publish their own books, you should present the information in a writerly elegant way. This way, your target audience - people who have written books and want to publish them - will understand that they are in good hands with your company.
- If the product you are selling appeals to young people (for example, new type candy that paints the mouth in all the colors of the rainbow), then drop the formalities and speak in a language that your target audience understands - children who are willing to spend their pocket money on candies that can make their parents buy them your sweets.
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Don't start with a question. You can use very unusual, creative, and engaging questions, but steer clear of standard opening phrases like "Would you like to new car Consumers have already read thousands of these questions and they are tired of answering them all the time. To capture their attention, you need to dig deep. Find a creative, unusual way tell others that you have what they need without asking obvious questions.
Tell me how to purchase the product. At the end, write a strong closing text that tells you what to do next. Offer readers simple actions through which they can buy or experience the product.
Refine your text
Brevity is the soul of wit. No matter where you publish your text, it should be short, to the point, and enjoyable. People don't have time to read ads that take them more than 30 seconds (or even less). They come across your ad while they are doing something—reading an article or getting off the train or bus they are on. You must create a strong impression with a minimum amount of words.
Use visual aids wisely. If you have the opportunity to use an image or video in your ad, think carefully about your composition. Having an image, you will save yourself from the need to describe in detail the properties of your product and what it is. Instead, place an intriguing video or image alongside a direct link to your site.
Tailor the text to your audience. What consumers are you targeting? Ideally, everyone who reads your ad should want to buy the product. But in reality, you will get better results if you tailor the text to a specific segment of buyers who are initially more interested in your product than the rest of the people. Use the language and related concepts of the audience your product is aimed at. This may alienate the rest of the population, but remember that the main task– to reach the hearts of those who have the potential to become your “loyal customer”.
Before determining the place for delivering motivating information, you need to figure out how to make advertising sell more efficiently. Below we will talk about proven methods that allow entrepreneurs to get maximum results. I must say right away that I am not an advertising genius and did not come up with anything myself, these methods have long been invented and have already proven their efficiency!
What are advertisements for?
Advertising as such has been around for hundreds of years. Even in ancient times, people used advertising to attract potential customers, for example, sellers at fairs composed sonorous and funny rhymes to attract the attention of the buyer.
Advertising created for the purpose of demonstration should attract the attention of the client, accustom him to the appearance and sound trademark so that the buyer has an image of the desired product in his head. That is what they are oriented towards. advertising campaigns most major brands.
Motivating advertising is aimed at a direct response of the buyer. That is, after watching the video or reading the text, the recipient should have a desire to call and order a product or use a service, etc. It directly depends on the effectiveness of advertising, so do not neglect such a powerful development tool.
What is the difference between bad and good advertising text
At first glance, it seems that writing advertising texts is as easy as shelling pears. But in reality, not everything is so rosy. Take a look around: our world is filled with advertising. Wherever you look, you will find examples of advertising texts: on the street, in public transport, on social networks, etc. At the same time, some ads are striking with a juicy headline, while others you didn’t even pay attention to, not to mention the desire to buy something. This is the difference between a good advertising text and a bad and ineffective one.
Bad ads convey dry information about a product or service to you.
For example, “The farm “40 years without a crop” offers high quality products: meat, dairy products, sausages. There are discounts. Delivery across the city is possible. Phone for inquiries 5-555-555.
This is how almost most commercial ads look like. Agree, not a very attractive offer, despite the fact that there are no doubts about the high quality of the products. This text is rather pale and is lost among the general mass of such ads.
And if you try to slightly change the flow of information?
“Missed the juicy kebab from fresh meat? Wanted a real village milk, like a grandmother? Farm "40 years without a crop" will deliver products highest quality straight to your home! All you have to do is call 5-555-555!”
Well, how? Sounds much better, doesn't it? Such an ad will definitely attract the attention of a potential buyer. And if he is not going to immediately dial the number of the company, then at least he will remember its name and when he needs these products, most likely the choice will be in their favor.
In any case, practice is needed and over time you will learn how to write the best advertising texts that will cause the buyer to immediately desire to purchase a product or use a service.
The structure of the selling text
Remember how in school we all wrote essays following a strict plan for constructing a text? Here it is exactly the same, although the structure of the advertising text is somewhat different from the school essay.
Any selling text consists of simple elements:
- A slogan that can be both at the beginning and at the end of the text;
- Title (a capacious phrase that attracts attention);
- Main text (the main element of the text);
- Echo phrase (the final element of the text).
When writing any text, try to structure it, i.e. break into logical paragraphs, and if necessary, highlight subheadings. All this is necessary to facilitate reading. Agree, because no one is interested in reading huge, boring sentences, the length of a whole paragraph.
When forming sentences into paragraphs, try not to make them too long either. Optimal size paragraph is 30 to 50 words. Less is not worth it, more is not needed. Approximately every 3-5 paragraphs can be separated by subheadings so as not to tire the reader.
It will not be superfluous to use lists in the text (it can be numbered, or it can be marked). Highlighting information in a list makes it easier to assimilate the information.
Imagine that all the information that you want to present in the text looks like a pyramid. You should give it out, starting from the base, that is, from the most important, gradually moving to the secondary.
Be sure to indicate the company's contacts in the ad, starting with the address and phone number, since they are the main ones (people do not always have the opportunity to use the Internet). It is advisable to leave all contacts and Additional information: email, website address, driving and public transport directions, office hours.
In essence, there is nothing complicated in the structure. The main thing is to choose the right words, because, as you know, the word has tremendous power, and can both hurt and cure.
How to write an advertising text and make it selling
In order to answer the question of how to write sales texts, you need to understand why and for whom you are writing them. And for advertising texts to become really effective, you need to write them correctly. Of course, not everything will work out right away, but with a certain diligence and training, after a while you will be able to write worthy and effective texts. In the meantime, you can use the following algorithm:
Step 1: Decide where to publish the text
Where you are going to place your ad will depend on its size, style, presence or absence of images and videos. Tailor your text to your chosen ad space:
- As a rule, ads on social networks are limited to one or two sentences, so learn to formulate clear and concise phrases;
- In a newspaper format, you will most likely already have a paragraph or even a column;
- For a web page, the volume of texts becomes quite impressive and already amounts to several thousand printed characters.
Be that as it may, any format requires clearly formulated thoughts, specific information and a minimum of unnecessary words.
Step 2: Adjust to the target audience
Think about who your main customers will be. Of course, ideally, write such a text that after reading it, any person would immediately want to buy your product.
However, in real life, it is almost impossible to write a text that would equally attract the attention of both, say, an informal teenager and a literary critic. Since these categories of the population differ in habits, behavior, manner and style of communication, they will be attracted by completely different texts.
Any text can be attributed to one of five styles: scientific, business, journalistic, artistic and colloquial. When writing an advertisement, you should not use the first two, since their effectiveness will be zero. Most texts are written in a colloquial style.
And, conversely, when writing a text for young people, it is worth using a conversational style that is more informal, understandable and enjoyable for children and adolescents.
Step 3: Formulate the title
This stage can be the most difficult in writing advertising text, because an attention-grabbing headline is already half the battle. If your name advertising article will be indistinct or uninteresting, the reader will simply pass by without being interested in the product.
Therefore, it is very important to formulate a short and at the same time capacious name. As research in the field of marketing shows, names that have an emotionally negative connotation are more attractive. With this little trick, you can create great headlines and grab the attention of potential customers.
Avoid obvious questions in the title like: “Do you want a new fur coat? ....”. There are millions of such questions in the advertising world, and they are already quite tired of the consumer. Try to come up with intriguing, emotional headlines that will be difficult to pass by.
And so that your shocking, cryptic headline does not look like a lie, it is immediately followed by a sentence-bundle with the main text, which will contain the whole essence of your product or company. This bundle is needed to keep the attention of the buyer, so that he wants to read the text to the end.
Step 4: Make the customer want to buy the product
Here you will need to manipulate the consumer, making him want to buy your product. Make a person think that he will be much better off by getting your product or using your service.
And here, again, you can play on human emotions. Feelings of nostalgia for childhood (“… pancakes like a granny’s…”) or concern for the health of the client (“… it’s easy to quit smoking with our help…”), etc. will serve as excellent tools.
Step 5: Formulate small sentences and capacious phrases
This is how the quality of an advertising article is determined. By framing small, easy-to-understand sentences, arranging them into small paragraphs and paragraphs, you create effective, easy-to-read text. Try to avoid cumbersome compound sentences. After all, if the client loses interest at the very beginning of the message, then the effect of such a text will be zero.
Step 6: Focus on Benefits, Not Comparisons
Many copywriters make a similar mistake: in their advertising texts, they compare a product or service with a similar product of a competitor. It's not exactly efficient. It will be much more useful to talk about the direct benefit that the client acquires by ordering the goods from you.
Step 7: Use feedback from other customers about your products or services
Often very powerful incentive for the purchase of this or that product is someone positive feedback. Therefore, when writing advertising texts, feel free to use this tool to attract customers.
Step 8: Attract Attention With Small Time-limited Bonuses
"Free" bonuses are an integral part of any advertising, providing a powerful psychological impact on the consumer. We are all very pleased to receive gifts and bonuses.
Therefore, if your product costs more than 1000 rubles, try to accompany it with free bonuses or small gifts. But only these bonuses should be limited in time. The word "now" has an effect similar to that of a sale, and encourages the customer to purchase a product or service.
As a bonus, you can use something that is not too expensive for you, but useful for the client.
Step 9: Simplified Ordering Procedure
The sequence of actions should be extremely simple and clear: "Make a call right now ..." or "Fill out simple form order...". For a quick order, everything should be as clear and easy as possible.
Models for compiling advertising text
ODP model
It is obviously popular and is suitable for short selling ads of 3-4 sentences.
If the text of your ad is limited and you can't write out the whole offer, then this model will be an effective alternative. This model is ideal for contextual advertising, on bulletin boards, flyers, business cards and so on.
It stands for: restriction / call to action / offer.
offer or offer- it's something profitable proposition which is done to the client. Ideally, it should stand out from competitors' ads, for example, in terms of product features, customer benefits, and unique selling proposition.
Ad example: “Product with a 53% discount”; "3 for the price of 2" and so on.
These are the messages that create instant value for the customer.
Choose your offer that will be most attractive to customers, and also find effective method his reports.
Here are some working examples: “first lesson is free”; "installation is free" and so on.
Deadline or restriction on the purchase of an offer. If its goal is to attract attention, then the restriction motivates the client to buy right now. In other words, its goal is to make sure that a person does not postpone the purchase "for later", but purchases a product, uses the service right now.
The time limit of 2-3 days works very well.
Example: chairs for 99 rubles, only 2 days!
On the Internet, it is much easier to change dates. For offline advertising, this is a bit more complicated, so promotions are often extended to several weeks.
Call to action is an explanation to the client what he needs to do right now to get the result he needs (to buy your product).
Example: buy and get a discount!
Nowadays, due to big flow information, a person needs to explain the procedure step by step. You may have noticed how effectively command tone works in communication.
By ordering "come here", "do this", and you will see that people willingly obey, because they do not need to fill their heads with a bunch of secondary things. They will gladly shift the responsibility of making the decision to you.
Advertising is exactly the case when the client absolutely does not care. He needs a solution to some problem, and you must provide it, explain what needs to be done to get it. Make it easy for your customers, tell them how easy it will be to cooperate with you.
AIDA Model
If you have a need to write a sales text or letter, then use this model. This is a way of writing a selling advertising text, based on certain test criteria that affect a potential client.
Attraction - attracting attention, must be implemented in the first part of the text. Your goal is to "hook" the attention of the client. the best way will become a flashy headline, a catchily formulated offer.
Examples: secret ways…; what they are silent about ... and so on.
In the first paragraph, you motivate to continue reading the text, revealing some secrets, creating a kind of “trailer” to the text. So do many media.
Interest - interest. You need to generate an interest in your product in a potential client. Write well the prospects for using your product and the negative consequences if he tries to do without it.
Be sure to describe the benefits of buying your products in this part of the text. It is known that people do not shop for a drill, they need even holes. Describe the possibilities and prospects of the client if he will make holes in the wall with your drills!
Deadline - deadline. We have already noted that this is a limitation. You artificially create a lack of supply, a buying rush for your products. Most often this is a time limit or a quantity of goods.
Since you have the opportunity to write a detailed text, describe the reasons for the restrictions. Tell the customer why there is a shortage of goods, why time is so limited, and so on.
Action - action. What does a person need to do to buy your product right now or get the result in the same minute?
It's great if you give customers a choice.
According to this model, your actions should follow the following sequence:
- drawing attention to your product;
- arousing interest, desire to buy your product;
- setting restrictions at the peak of desire so that a person wants to make a purchase now;
- explaining to the potential customer what he needs to do to get the product right now.
A striking example of the work of such a model is the TV show "Shop on the couch."
This model will become effective for online stores, websites, etc.
CEVD model
It involves the impact on the emotional component of a potential client. This model will work both on paper and verbally.
According to this model, you will need to sell to the right side of the potential buyer's brain. Such advertising is good because emotions are determined by the right hemisphere of the brain, which you will influence.
Let's decipher the abbreviation TsEVD.
The goal is a preparatory stage. You choose what goal you are pursuing, what you will describe to a potential client, formulate the final result to which you are trying to lead the client. Formulate a clear goal for yourself, what you want, what result you want to achieve, what the client should do, etc.
Emotions are preparation. You must determine the emotion that will sell the product. Emotionally describe all the benefits that the client will receive, be sure to tell about the process of manufacturing and using the product.
It must be understood that the number of basic emotions is extremely limited. Focus on fear, love, superiority, power, greed, pride.
After setting a goal, establishing desired emotion and descriptions of your benefits, you can move on to the next, practical, stage.
Visualization. On this stage you need to paint a certain picture that will evoke the required emotion and at its peak you will only have to complete the transaction.
In the picture you create, the world of a potential client should be comfortable, warm from your offer (goods, services). Convince the person that he will get all the benefits that the product provides.
The next paragraph will be final. It's about action. At the peak of emotions, you give a person specific instructions, that is, his strategy for acquiring a product right now.
This model is similar to the AIDA model. It differs only in the bias towards emotions and the appeal to them.
The sequence of your actions when using this model:
- goal setting (headline and first paragraph setting the goal);
- determination of the desired emotion (the key emotion is described);
- visualization (describes the benefits of the product);
- action (describes the actions of the client to purchase a product or service).
Model PPHS
This model was known even in the time of Socrates. It is relevant and effective today. This method of advertising is especially good when a potential client for a long time hesitates and cannot decide. Experts say that PPHS will be more understandable for start-up entrepreneurs who decide to realize themselves in the field of buying / selling.
Consider the features of using this model.
"Pain" or pain. You will need to describe in all colors the trouble, the problem of a potential client, which your product will allow you to get rid of.
"Pain More" or more "pain". You amplify the problem, that is, you tell what will happen if this problem is not eliminated right now.
Nore or hope. At the peak of the described problem, you need to give a potential client a solution - your product (service).
"Solve" or solution. Now you must sell the solution to the problem, specifically describe the benefits, pluses of the offer, as well as how to acquire it.
So do many sites selling something for weight loss.
Writing sales messages is an exciting, creative process that can be improved endlessly. Creating a special reality, working with emotions and associations, motivation - all these are just some of the features of the advertising text that a skilled author uses to achieve a certain result.
Use only reliable information. Using unverified or deliberately false information, you risk getting into an unpleasant situation, so check your texts carefully every time.
More specifics, less water. Using general phrases in the text, you scare off a potential client, because he does not have a feeling of the veracity of the information. It is best to use specific numbers and data - such a text will cause more consumer confidence.
Use personal information. Often the consumer identifies himself with the hero of advertising. This approach has been widely used long time, resulting in a glut of the advertising sector with identical first-person ads.
Decorate texts with adjectives and adverbs. There is a fairly widespread opinion that when choosing a product, the consumer is guided only by logic. This is wrong. People are very emotional creatures. Emotions influence our behavior and actions. And the success or failure of an advertising campaign will depend on what emotions a person experiences while reading your advertising text.
To begin with, you can create a rational core of the text, and then breathe into it emotions and colorful descriptions of the buyer's life with your beautiful product. Try to use bright emotions to attract the attention of the buyer and make him buy your product. Use living language, not just dry presentation of information.
An indispensable guarantee of product quality. Any customer who has doubts about the purchase will become much more confident if he has at least a hypothetical possibility of returning the goods. By guaranteeing the quality of your product, you dispel the fears and doubts of your client, thereby gaining his trust.
Conclusion
- The advertising text should be bright, clear, bold, filled with emotions and attractive to the consumer;
- It must not contain extra information and, moreover, untruths;
- It should have clear goals (motivation to buy a product, use a service, watch a movie, etc.);
- The text should be as informative as possible, as well as beautiful and understandable for the target audience.
You can find examples of selling texts anywhere - just open several online shopping sites, or better. What texts caught your attention and why? What is special about them? What did you like and what not? By answering the questions and reading this article, you will get a little closer to answering the question of how to write advertising texts that will help in.
In conclusion, I want to say that these models of writing an advertising text are not a panacea, you can come up with something of your own, add, mix, but the main thing is not to overdo it. But the main thing is to know that the above has already been tested on many and shows good results! And one last piece of advice… Check your texts before launching them to the masses. Let your colleagues, friends, acquaintances, etc. read them. If they are interested in your product or service after reading, then the text is more likely to succeed. Something like that.
Ask your questions in the comments, share your ideas and let's discuss! And most importantly, provide your services with high quality and sell only the necessary and high-quality goods, then it will be much easier to sell.
Probably, everyone at least once in their life had to write an ad, whether it was an ad in a newspaper, an ad on the Internet, or even an ad in their stairwell (for residents of an apartment building).
But write an ad correctly- it's not as easy as it seems. I constantly have to deal with completely wrong and ineffective ads. That is why I will now share with you a few rules that you should use when writing ads. So to speak, a model to be equaled and to which to aspire.
First and most important element ads is its title. It is the title that draws attention to itself, and it is the title that determines whether your ad will be read.
To CORRECTLY COMPOSE THE TITLE OF THE ANNOUNCEMENT please adhere to the following guidelines:
A) the main objective headline - "hit" the target audience. To interest those people who may be interested in the content of your ad. And for this, already from the first letters of the title, readers should understand what exactly in question.
Example blurry (less effective) title ads:
- Looking for something to do on the weekends?(it is not clear what exactly is being discussed here, the response of the title will be worse)
Example target header:
- ATV rental - cheap!(and here everything is clear and crisp, you were looking for ATVs - get ATVs)
B) If the announcement is lost in the "ocean" similar friend on a friend's ad - urgently change its title and content! Do not write boring ads of the same type, do not repeat after other clumsy ones.
Boring template option:
- Selling Audi 2002 onwards, negotiable
Unusual and memorable option:
- An old trough named Audi is looking for a new owner, cheap and cheerful!
Feature #1: Narrow Nicheting
Attention! In some cases, it is unacceptable to use advertising for each individual product model (or type of service), so sometimes turn on your brain and assess the situation sensibly. You have more information, use it to get the most out of your ads.
Feature number 2:
Never rely on just one ad. There must be several ads. If the ad is in a newspaper, then they need to be placed there at least - three! Preferably with different data (from different persons) - connect work colleagues, relatives, friends, etc.
Feature number 3:
If you plan to place an ad on the Internet (on bulletin boards, in flea markets, catalogs), be sure to expect that you will have to write several texts that are unique in description. Otherwise, meeting the same text, people will simply close your ad.
Feature number 4:
If you are going to advertise in Yandex.Direct, then choose only low-frequency queries and write ads for them (the competition will be lower, the cost of a click will also be lower, and the CTR, as well as the conversion, will be many times higher)!
How to write an ad for the Internet?
Conventionally, all ads on the Internet can be divided into:
A) ads on various bulletin boards, in flea markets
B) contextual ads (Yandex.Direct, Google Adwords)
B) social media postings
Feature number 5:
So, for example, advertising a weight loss machine on a programmers' forum will be ineffective. But to advertise the same simulator on a forum dedicated to healthy lifestyle life, on the contrary, will be effective. After all, it is there that people who watch (want to watch) their body and their health gather.
Feature number 6:
Best of all, the ad works not just on thematic sites, but on popular (highly visited) thematic sites! How more people see your ad, the faster (more) you sell your product (service).
You can check the attendance (attendance) of the ad site using LiveInternet statistics (click on the link to learn how to use these statistics).
Correct ads
- How to write the right ad in social networks (Vkontakte, Facebook, Odnoklassniki, etc.)?
The main rule is to write an ad in existing communities that match the topic of your ad. There are two options: to place your ad for free, or for a fee. In the first case, you will be able to use only those groups in which the publication of messages on the wall is allowed for members of this community (in every second community this function is prohibited). In the second case, you need to personally negotiate with the administration of the group about paid advertising (not everyone will agree, but there is an option to pin the ad at the very top of the page).
Feature number 7:
A good ad can always boast of photos. Moreover, their number should be from 3 pcs. Even if you are selling something as small as a book or a child's toy. Not to mention the ads for the sale of a car or an apartment, there are photographs - they MUST be!
It is in your interest to make high-quality nice photos. It is the photo that turns out to be the decisive factor in order for the potential client to pick up the phone and dial your number. If people can see the “product face”, then the level of trust in you and the level of interest in your product (service) will be much higher!
A good photo increases the chances of a sale by about 30%. By posting a photo, you seem to be saying “here, look everyone, this is my product, I am not hiding anything from you and I am not going to deceive you.”
How to write an ad so that it works?
Be sure to include your phone number in your ad!
You can additionally offer an option - write to you in a personal (private message), but you must specify the phone number. Even better - indicate 2 numbers (of different operators), in case one of the numbers suddenly turns out to be unavailable.
You have no idea how difficult it is sometimes to get in touch with people who write ads. Especially when it is necessary to resolve the issue right now.
Just a few days ago, I needed to order a portrait in pencil from a photo, and I was running out of time (6 hours). So in an hour I managed to find 20 ads on the Internet, of which only three had phone numbers. Accident? No - the stupidity of the authors of the ads!
As a result, the order was received by a person to whom I could still get through.
Paradox, right? To pay someone money, I had to sweat a lot and spend a lot of time. So why create unnecessary obstacles for your potential customers?
I hope now you have figured out how to write an ad correctly (both for a newspaper and for the Internet). Therefore, we take a pencil in our hand, move the keyboard closer and start writing our ad. You can post your results in the comments!
